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Trustworthiness
PILLAR ONE
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Trustworthiness Embodies
Four Ethical Principles
Integrity
Honesty
Promise-Keeping
Loyalty
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Every lie or deception
is like a time bomb...
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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People of character
understand the
importance of trust
and pursue a life that
makes them worthy
of trust.
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Trustworthiness
Integrity
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© 2007 Josephson Institute
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Integrity
Integrity is moral wholeness
demonstrated by a consistency of:
• Thoughts – what we think
• Words – what we say
• Deeds – what we do
• Duties – what we should do
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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People With Integrity
Don’t do anything they think is
wrong
Don’t lose heart if they fail
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Do you have
the heart to
say no?
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Trustworthiness
Honesty
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Honesty
There are two types of honesty:
• Communications
• Conduct
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Honesty:
Communications
Truthfulness – representing facts
and intentions to the best of one’s
knowledge
Sincerity – being genuine without
trickery or duplicity
Candor – volunteering information
another person would want to know;
being frank, forthright, and open
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
11
Honesty:
Conduct
Playing by the rules —
no cheating
Being trustworthy with others’
property —
no stealing
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Honesty
Do:
Don’t:
Tell the truth, the
whole truth, and
nothing but the
truth
Lie
Steal
Be sincere
Be forthright and
candid
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
Cheat
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Be sneaky, tricky,
or deceptive
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Trustworthiness
Promise-Keeping
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Promise-Keeping
Promise-keeping is a vital moral
aspect of reliability.
• Promises create duties beyond
legal obligations.
• People have a right to rely on us
to perform what we commit to do
whether or not there is an
enforceable obligation.
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Reliability and PromiseKeeping
Keep your word.
Honor your commitments.
Be dependable — do what you’re
supposed to do, return what you
borrow, pay your debts.
Show up where and when you’re
supposed to.
Be prepared — do your homework
and bring what you need to do
your work.
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
16
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Trustworthiness
Loyalty
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Loyalty
Synonyms: fidelity, allegiance
These denote faithfulness, as to a person
or a cause.
• Fidelity implies the unfailing fulfillment
of one's duties and obligations and
strict adherence to vows or promises.
• Allegiance is faithfulness, as to a
government or state to which one is
subject. It is considered a duty.
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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Loyalty
Do
• Stand by, stick up for, and protect your family,
friends, school, and country
• Be a good friend
• Look out for those who care about you
• Keep secrets
Don’t
• Betray a trust
• Let your friends hurt themselves
• Do anything wrong, even for a friend or so others
will like you
• Ask a friend to do anything wrong
• Spread hurtful rumors or gossip
The Six Pillars and Making Ethical Decisions
© 2007 Josephson Institute
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