Marketing Essentials
n Chapter 1 Marketing Is All Around Us
Section 1.3 Careers in Marketing
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SECTION 1.3
Careers in Marketing
What You'll Learn
 The importance of marketing careers to
the U.S. economy
 The benefits of working in marketing
 Employment opportunities for people
trained in marketing
 Examples of jobs within marketing
occupational areas and at different skill
levels
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SECTION 1.3
Careers in Marketing
Why It's Important
If you are considering a career in marketing,
you’ll want to learn about the requirements,
opportunities, rewards, and trends in this
exciting field.
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SECTION 1.3
Careers in Marketing
Key Terms
 benefits
 occupational area
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SECTION 1.3
Careers in Marketing
Why Study Marketing?
 You can evaluate marketing as a
potential career.
 The skills and knowledge you learn will
help you in school and on the job.
 You will learn how businesses function.
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SECTION 1.3
Careers in Marketing
An Overview of Marketing Careers
Marketing provides a great diversity of
opportunities.
Marketing activities account for about one in
every three jobs in the United States.
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SECTION 1.3
Careers in Marketing
Employment Trends
Employment in marketing and sales is
projected to increase 20.6 percent in the
period 1992-2005.
Job opportunities in marketing are growing,
while those in production are decreasing.
This is because production lends itself to
automation while marketing requires
personal contact.
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SECTION 1.3
Careers in Marketing
Benefits of a Marketing Career
 The opportunity to make an above-average
income.
 Most jobs in marketing, especially those
beyond entry-level positions, are interesting
and varied.
 You will usually have more opportunities to
advance in a marketing career than in
almost any other area of business.
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SECTION 1.3
Careers in Marketing
Marketing Occupational Areas
An occupational area is a category of jobs
that involves similar skills and aptitudes.
Advertising
Customer Service
E-Commerce
Entrepreneur
Fashion Merchandising
Financial Services
Food Marketing
Hospitality Marketing
Importing/Exporting
International Marketing
Marketing Research
Product Management
Professional Sales
Public Relations
Real Estate
Restaurant Management
Retail Management
Sales Management
Service Marketing
Sports Marketing
Travel/Tourism Marketing
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SECTION 1.3
Careers in Marketing
Job Levels in Marketing
Entry-level jobs usually require no prior
experience and involve limited decision-making
skills.
Career sustaining jobs require a higher level
of skill and more decision making.
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SECTION 1.3
Careers in Marketing
Job Levels in Marketing
Marketing specialist employees must
show leadership ability and make many
decisions on a daily basis.
Marketing supervisors must have good
management skills, the ability to make
many decisions on a daily basis, and
excellent marketing skills.
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SECTION 1.3
Careers in Marketing
Job Levels in Marketing
Manager/owners are competent to run a
small business or a significant part of a large
business.
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1.3
ASSESSMENT
Reviewing Key Terms and Concepts
1. What proportion of the U.S. work force is
involved in marketing activities?
2. Name one employment trend.
3. List two major benefits of working in
marketing.
Slide 1 of 2
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1.3
ASSESSMENT
Reviewing Key Terms and Concepts
4. What basic skills are needed for success
in a marketing career?
5. According to the Bureau of Labor
Statistics, approximately how many new
marketing
and sales jobs will be created between
1992 and 2005?
Slide 2 of 2
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1.3
ASSESSMENT
Thinking Critically
Discuss how the marketing skills you would
learn in a fast-food restaurant could be
transferred to an industrial sales position.
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Marketing Essentials
End of Section 1.3
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