COMMUNICATION AND MOTIVATION

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Chapter 9

COMMUNICATION

& MOTIVATION by

Dr. Larry Long

Copyright 2000, Dr. Larry W. Long 1

WHAT IS MOTIVATION?

• Motivation is a force that energizes, maintains, and controls human behavior

P = f (ability x motivation)

• Crucial question

is not whether a worker is motivated, but

how a worker is motivated Copyright 2000, Dr. Larry W. Long 2

MOTIVATION CONTINUUM

x

Mentalistic

Basic Assumption:

Internal motivators create the force behind human behavior internal locus of control .

Theorists

Freud

Murray

Maslow

Festinger

Motivation Continuum

x

Middle x

Environmentalistic

Basic Assumption:

Motivation is a combination of intrinsic and extrinsic factors external inhibitors & internal stimulators .

Basic Assumption:

External motivators create the force behind human behavior external locus of control

Theorists

Osgood, et al.

Herzberg

Theorists

Pavlov

Skinner

Locke

Copyright 2000, Dr. Larry W. Long 3

Locus of control

• Internal

– focus on personal needs, issues, concepts

– motivation caused primarily by internal or psychological conditions

• External

– focus on task needs, issues, concepts

– motivation caused primarily by environment or external conditions

Individuals vary in their respective loci of control, although one (internal or external) tends to be dominant.

Copyright 2000, Dr. Larry W. Long 4

Variations in locus of control

high

High in intrinsic motivation; low in extrinsic motivation

High in intrinsic motivation; high in extrinsic motivation low

Low in intrinsic motivation; low in extrinsic motivation

Low in intrinsic motivation; high in extrinsic motivation low Extrinsic

Copyright 2000, Dr. Larry W. Long high

5

MENTALISTIC APPROACH

• Assumes:

– behavior is a result of internal need or drive.

– P = f (internal motivators)

– any attempts to alter behavior by external conditions will fail.

– Internal locus of control

• Requires management to create conditions were workers motivate themselves, rather than management “push” workers.

Copyright 2000, Dr. Larry W. Long 6

Freud

• Mentalistic

• Three parts of mind:

– Id = includes instincts

– Ego = in charge of satisfying human needs

– Superego = values and beliefs

Copyright 2000, Dr. Larry W. Long 7

Maslow

• Mentalistic

• Hierarchy of Needs

– operate at different levels

– satisfy base needs and move up accordingly

– needs are internal and mental

Copyright 2000, Dr. Larry W. Long 8

Murray

• Mentalistic

• List of Needs

– achievement

– aggressive

– autonomous

– make-up for failures

– affiliate with others

– dominate environment

– to be understood

Copyright 2000, Dr. Larry W. Long 9

Festinger

• Mentalistic /Middle

Theorist

• Personality Theory

• Field Theory

• Cognitive

Dissonance

– need for homeostasis

Copyright 2000, Dr. Larry W. Long 10

MIDDLE THEORIES

• Reject ideological purism.

• Believe behavior is motivated by both external and internal motivators.

– P = f (external motivators x internal motivators)

Copyright 2000, Dr. Larry W. Long 11

Herzberg

• Middle Theorist

• Two-Factor

Theory of

Motivation

– motivational factors

• internal needs

– hygienic factors

• environmental

• interpersonal relations

• working conditions

Copyright 2000, Dr. Larry W. Long 12

Osgood, Suci, & Tannenbaum

• Middle theorists

• Variant of classical conditioning

– predisposed behavior

– response to symbolic probes influence future behavior

Copyright 2000, Dr. Larry W. Long 13

ENVIRONMENTALISTIC

• Places emphasis on environment because it is measurable and can be defined objectively.

• P = f (external motivators)

• Use of rewards and punishments .

• Assumes external locus of control

Copyright 2000, Dr. Larry W. Long 14

Skinner

• Environmentalist

• At first, “operators” produced randomly

• Then become reinforced responses to the environment

• Was concerned that psychologists used intangible constructs

Copyright 2000, Dr. Larry W. Long 15

PAVLOV

• Environmentalist

• People function as passive responders to stimuli

• Stimuli are information bearers

– basis for human action

Copyright 2000, Dr. Larry W. Long 16

Locke

• Environmentalist

• Goal Setting

– specific goals

– moderate level of difficulty

– feedback provided

• Competition

– rewards

– incentives

Copyright 2000, Dr. Larry W. Long 17

Communication & Motivation

• Communication role enactment reflects motivational patterns.

• No pattern is best!

• Motivation managers must be flexible!

Copyright 2000, Dr. Larry W. Long 18

Communication & intrinsic motivation

• Intrinsically motivated people view organizations as more “open” than extrinsically motivated people

• persons with an internal locus of control prefer open communication

Copyright 2000, Dr. Larry W. Long 19

Communication & extrinsic motivation

• External locus of control persons prefer specified, rule-governed communication role behaviors

• Authoritarian styles of management work well with extrinsically motivated workers

Copyright 2000, Dr. Larry W. Long 20

Communication & motivational styles

Function

Information

Management

Professional

Motivator

Objective, yet controls

Information

Personal

Motivator

Passes information on freely

Decision

Making

Problems & solutions are organization or task based

Problems & solutions are employee or need based

Behavior

Regulation

Conflict

Management

Compliance

Win-lose

Copyright 2000, Dr. Larry W. Long

Internalization

Win-win or loselose

21

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