a conversation
Shifting Governance Patterns in an eCitizen World
Content
1. eCitizen as driver for cocreation
2. The cocreation Playing Field
3. Localisation, the (Governance) Challenges
Context
Debt & lack of means
expertsourcing
Social issues
Lack of Growth
opendata
Awareness
Citizen Participation
Local initiatives
Wikinomics
Complex issues
Government 2.0
Web 3.0
crowdfunding
networks
Crowdsourcing
The Connected eCitizen
lead users
The word governance derives
from the Greek verb
κυβερνάω [kubernáo] which
means to steer and was used
for the first time in a
metaphorical sense by Plato.
It then passed on to Latin and
then on to many languages.
The eCitizen...
…Is Connected!
- Direct
- Mobility
- Broad connections
- Giving & taking
- Feels the crisis & social issues
- Means
Incentives for the eCitizen
- challenging
- fun
- appraisel
- collaboration
- social involvement
- community connection
- desired functionality
- influence
- knowledge sharing
- reward
- competition
- other?!
Issues
Electric Mobility
unemployment
Transition towards a sustainable
economy...
Resourced based economy
... what is your number 1 issues?
Rural Environments
asset & need
Connect the connective eCitizen via Cocreation…
Napoleon... so, nothing new?
Cocreation Playing Field
Three frameworks:
•Development Cycle
•Level of cocreation
•Governance distinctions
Framework 1: Development Cycle
1. Information
Customer satisfaction,
suggestions, opinions,
contact page, discussion,
research
0. analog
2. Interactive
Customer needs,
virtual suggestion box,
off / online
combination, basic
functionality, driven
individual
3. intergration
Customer creation,
virtual co-creation
platform,
off / online, advanced
features, community
driven
Contact address,
Complaint, offline, say
evening panel
discussion, focus group
Framework 2: Level of Cocreation
Participation
involvement is central
Participation (procedures)
approval
satisfaction
Complaints (absorb)
view
local
Role in public and interested
Sometimes goal, some instrument
Cocreation
direct question / problem focus
Solution / Idea
initiative
need
Solutions (requirements)
creation
Boundless (outside local boundaries)
Expert in the role, and user
instrument
Framework 3: Governance aspects
Mentality: stakeholder attitudes
Organization: organizational and
process-embedded, and external
Expertise: experience and knowledge
network community
Localisation / Reflection
1. What is the status of your Development
(0.0 - 3.0)
2. Where is the emphasis? Participation or
cocreation (scale 0 - 5)
3. What is the main obstacle/issue for cocreation
in terms of MOET?
Framing cocreation
Distinctions
- Ideas versus co-creation
- Ideas versus solutions
- Customers versus other external
- Reward / incentive winner vs.
- The crowd versus the experts
- Technical architecture versus a human question
- In front of the innovation process or later in the process
- In (on your platform) or outside (in other platforms / Social Media)
- Open versus closed
- A full-scale project or a small question
- Two months versus one year
- Stealth vs. full scale PR
›http://www.ideascampaign.ie/
›http://www.ideascampaign.ie/wpcontent/uploads/2009/02/ideas-campaign-action-plan.pdf
›http://twitter.com/ideascampaign/
What did you learn, listening to this example?
www.amsterdamopent.nl
What did you learn, listening to this example?
www.appsforamsterdam.nl/
›www.verbeterdebuurt.nl
›http://twitter.com/verbeterdebuurt
What is the Governance Question?
9
8 Questions
1. What I ask?
2. Why I ask?
3. To whom I ask?
4. Which parts my question?
5. What incentives are there to answer my question?
6. When I ask?
7. Where I ask?
8. What do I do with the answers to my question?
Development model
1.
0.
cocreation
cocreation
cocreation
2.
cocreation
3.
(Remember?!)
The word governance derives
from the Greek verb
κυβερνάω [kubernáo] which
means to steer and was used
for the first time in a
metaphorical sense by Plato.
It then passed on to Latin and
then on to many languages.
(What about)
Collaborate, Facilitate, Initiate, Wait,
Integrate, ...
a Small Government, a Big Society.
Society 3.0...
‘Globalisation is Hyper Local’
Localisation: Governance challenge per initiative
Mentality: mentality stakeholders
Organisation: organisation & processes
Expertise: behavior & expertise
Technology: available technology
What are the Challenges to implement these projects in your Country, your City?
Amsterdam Opent
Challenges in terms
of
Mentality
Organisation
Expertise
Technology
Apps for Amsterdam Verbeter de
buurt