Three Steps to A Winning Personal Brand
What Are We Going to Talk About?
o Branding
o Personal Branding
o The Three-Step Process
What is a Brand?
What are the World’s Strongest Brands?
Source: InterBrand
Strong Brand Are…
A_THE_T_C
Strong Brand Are…
A_THE_T_C
N I
U
Everything is a Brand
Jack
Oprah
Richard
The Donald
Tiger
Colin
Martha
The Domestic Diva
Fastidious
Creative
Perfectionist
Domestic
The Evolution of Work
1960s
1980s
2000s
What is Your Brand?
You
Your Brand
Peers
Target
Audience
Your Brand is Your…
R_PUT_T_ON
Your Brand is Your…
R_PUT_T_ON
E
A I
Be
Yourself
Why Branding for Career
Coaches?
o The corporate brand is your brand
o People are buying you!
o Brand congruence contributes to
success and fulfillment
What makes you unique
makes you successful!
Why Branding for Your Clients?
oLongevity is waning
oCompetition is fierce
oCredentials alone are not enough
oCommodities compete on price
oThey want to make a mark - leave
a legacy
oThey want increased fulfillment
1-2-3 Success!
EXTRACT
EXPRESS
EXUDE
Benefits of a Strong
Personal Brand
o Self understanding
o Visibility and presence
o Differentiation
o Control
o Wealth
o Continuity
o Achievement
o Fulfillment
Extract
The Brand Discovery Phase
1. Extract
You
Your Brand
Peers
Target
Audience
Know Yourself
o Internal Perspective
You
o External Perceptions
Turn Your
Goals into
GOLD
External Perceptions
Bold
Smart
www.reachcc.com/360reach
Richard Branson
The Intrepid Brand
Innovative
Bold
Maverick
Risk Taker
Successful
Competitive
Boundless
Eliminate the ‘F’ Word
F_ N _
Eliminate the ‘F’ Word
Best
F_I N
_E
_
Exceptional
Outstanding
Extraordinary
Know Your Target Audience
o Demographics
o Psychographics
Target
Audience
Focus.
Focus.
Focus.
Know Your Competitors
o What’s the same?
o What separates you?
Peers
To Be
Outstanding,
Stand Out.
Express
The Brand Communications
Phase
The ‘ilities’
o Visibility
o Credibility
The Communications Wheel
Articles
Web
Speaking
Newsletter
Volunteer
Sponsorship
Interviews
You Can’t Spell Brand
Without the Letter “C”
CLARITY
CONSISTENCY
CONSTANCY
Don’t Be
Changin’ When
You Should Be
Samin’
If you don’t
show up in
Google, you
don’t exist?
Persona Propaganda
Google has created the concept
of the “Public Resume” — a new
kind of pervasive DigiTruth.
An industry will soon evolve to
help you manage that public
persona-creating the perfect
online profile, optimizing your
Google search, giving you
control over your digitized public
identity.
Build Your
Brand in
Bits and Bytes
Long Live Web Portfolios
Be Lazy.
It’s Good for
Your Brand.
My Laziness Explained
Kirsten Dixson
Exude
The Brand Environment
Phase
What Makes Up Your Brand
Environment?
o Image
o Surroundings
o Brand Identity
o Professional Network
What’s Your Style?
Nothing
succeeds
like the
appearance
of success.
o How You Look Says a Lot About You
o You Need To Be Comfortable
o You Must Appeal to Your Target
Evaluating Your Brand
Environment
Live in the
Inquiry
Brand Identity System
o
o
o
o
o
o
Fonts
Colors
Images
Texture
Sounds
Scents
The You, Inc. Partner Program
YOU
Ask Not What
Your Network
Can Do For You
Give to Your Network
o
o
o
o
Ask
Connect them
Share articles
Share your
passion
o Send a Link
o Give them a free
service
o Include them
o Invite them
o Remember and
recognize
The Most Important…
P_OFE_ _ION_L
NE_WO_K
The Most Important…
SS
P_OFE_
_ION_L
A
R
R
T
NE_WO_K
In Summary
o The World Has Changed
o Personal Branding is THE Way Forward
o For You – The Corporate Brand is Your
Brand
o For Your Clients, Their Brands Are Their
Greatest Assets
o It’s About Authenticity
o Extract, Express, Exude
o Jump on the ‘Brand Wagon’ Now
Do you
leave your
mark on
everything
you do?
where branding gets personal™
www.reachcc.com