“Enhancing SME Capacity of Managing the Risks
Associated with Trade Liberalization”
Philippine
Archipelago
VENUS C. GENSON, PhD
CEO/President, Venus Group of Companies
President, PHILEXPORT-Cebu
Why Company Values?
Company values are not just important, but they
are vital to the overall success of a business.
Whether that business employs 10 or 10,000,
without company values there is no foundation
in which employees can build their success.
THE REALITY OF COMPETING IN THE MARKETS
COMPETITORS
COSTS
TRADE BARRIERS
BUYERS
Relationship among the Philosophy, Vision and Venus Group CSR
A company should identify some of the key advantages
and disadvantages in starting with export.
Advantages
Disadvantages
Enhance domestic competitiveness
Develop new promotional material
Reduce dependency on existing markets
Forfeit short-term profits for long-term gains
Gain export market share
Incur added administrative costs
Increase in sales and profits
Allocate personnel for travel
Enhance company competitive advantage
Wait longer for payments
Extend the sales potential of existing product
Modify product or packaging
Stabilize seasonal market fluctuations
Apply for additional financing
Enhance potential for corporate expansion
Obtain special export permits and certificates
Sell excess production capacity
Requires long-term commitment to expansion
Gain information about foreign competition
Logistics process more complex than for
domestic sales
STRATEGY: KEEP IT SIMPLE!
STRUCTURE: BUILD IT STRONG!
SYSTEMS: MAKE IT WORK!
TURN OVER IS VANITY
BUT PROFIT IS SANITY !!!
Social Responsibility is about Triple “P”
VENUS C. GENSON, PhD
Email:
venus_genson@yahoo.com
www.art-n-nature.com;
www.venuscrafts.com
谢谢