RESEARCH
METHODS
“THE CHADAR” ICE
RIVER EXPEDITION
Qualitative vs. Quantitative Data
Qualitative Data
Quantitative Data
Qualitative vs. Quantitative Data
Qualitative Data
Quantitative Data
Overview: Deals with descriptions. Overview: Deals with numbers.
Data can be observed but not
measured. e.g. Colours, textures,
smells, tastes, appearance, beauty,
etc.
Data which can be measured.
e.g. Length, height, area, volume,
weight, speed, time, temperature,
humidity, sound levels, cost, members,
ages, etc.
Qualitative → Quality Quantitative → Quantity
Qualitative vs. Quantitative Data
Example 1: A Painting
Qualitative data:
blue/green colour, silver frame, smells
old and musty texture shows brush
strokes of paint, scene of the dogs
chasing each other in the countryside.
Example 1: A Painting
Quantitative data:
picture is 15" by 20“,
with frame 16" by 22“,
weighs 1 kg, cost £250
Qualitative vs. Quantitative Data
Example 2: A Geography Class
Qualitative data:
Environmentalists
Friendly
Effective participants
Team Workers
Example 2: A Geography Class
Quantitative data:
32 students
15 girls, 17 boys
Qualitative vs. Quantitative Data
Your Example: .................
Qualitative data:
Your Example: .................
Quantitative data:
Qualitative vs. Quantitative Data
Qualitative Data:
BENEFITS?
Quantitative Data:
BENEFITS?
“The Chadar” Ice river expedition
Data Collection
Photos graphs
Audio Footage
Anecdotes from locals, other
trekkers and team of sherpers
“The Chadar” Ice river expedition
Research Challenges
 What problems could photographs pose as a research
method?
 What problems could audio footage pose as a research
method?
 What problems could anecdotes pose as a research
method?
DISCUSS
THINK, PAIR, SHARE...