Meat Marketing Project
In Cooperation With
Wisconsin River Meats
Meat Marketing Project
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Goals:
– Market Market Ready Cows
– Add Value to Livestock Products
– Sell Direct to Volume Users (Institutions)
– Have Dedicated Orders to Fill
– Start Small and Expand as Success
Warrants-1000 lb plus lots
– Involve small group of producers
Direct Marketing of Meat
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Who are the Clients??
– Currently Working with Dane County
Group
– Institutional Food Coalition
 Encourage Buy Local-Buy Wisconsin
 Members are Restaurants, State
Institutions, Universities,
 Making Major Purchases at Produce
Auction
 Several have expressed interest in
Meat Products
Direct Marketing of Meat

Getting Started!!
– WE DO have interested producers!
– Buyers ARE Committed to Advance Orders
– Producers Supply What the Buyers Wants!
A Steer is not all Steak
 A pig is not all pork chops
 A Cow is Not All Hamburger

– We Have a Processor Willing to Work With Us
Direct Marketing of Meat

Example:
– Buyer Commits to 3000 lbs of ground beef

Need 7-8 Cows for this order
– Price determined based on selling price of meat
– Expect a $0.05-$0.10 per lb live weight premium
 No selling fees or commission like Equity
– Buyer Wants Primal Cuts--Maybe in the Future
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Rounds, short loins, rib eyes, sirloins
Choice Quality Grading cattle
Maybe lower value cuts go into ground product
Direct Marketing of Meat

Example:
– Equity Report for Feb 24th
– SLAUGHTER COWS
– 20% Cows Selling 56-61
– 60% Cows Selling 44-55
– 20% Cows Selling Below 44
Direct Marketing of Meat

Example:
– Let’s Use $.50 in our example
– Sell 1400 lb cow
– Price=$700

Minus commissions and other fees=$30
– Net to Producer-$670
– Advantage-Paid within 48 hours
Direct Marketing of Meat

Example: Sell in Meat
– 1400 x $.60= $840
– No Deductions
– Can Vary with lean cut out of each
cow
– Get paid within 30 days of
processing
Direct Marketing of Meat

Moving Foreword:
– Working with Wisconsin River Meats

Dedicated Processing Date
– Need List of Producers and Dates Cows
are Available to Keith VanderVelde
– Orders Come from Institutions
– Product is Processed
– Product Test for Bacteria
Direct Marketing of Meat

Moving Foreword:
– Wisconsin River Meats Delivers Product to
Institution
– Billing Done by ?????
– Payment Terms 30 days
– Liability Insurance is Covered by
Wisconsin River Meats
Our Goal
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Provide a Market for Cows
Increase Income to Producers
Provide Local Meat Products to
Institutions
Help to Maintain and Create Jobs
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