Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
1

 Introductions
 Cisco Content Syndication Strategy for Partners
 WebCollage Overview
 The Complete WebCollage B2B Solution
 How to get started
 Q&A
 Process for this Call – Panelists for Chat – Please submit questions via the Webex chat feature and panelists will answer during the call – Thank You!
© 2006 Cisco Systems, Inc. All rights reserved.
Presentation_ID Cisco Confidential
2

 Getting a rich media experience to individual customers can be a daunting task for partners
 Having consistent, relevant and interesting content available to customers is a business imperative
 Leverage the strength of the Cisco
 If you aren’t delivering a rich media experience on the web, your competition will
 A better customer experience ultimately drives sales
 Increase preference for Cisco Small Business Products
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
3

 Improved lead conversions and customer loyalty
 Continuously updated and relevant product content
 Enhanced product information and research capabilities
 Reduced service inquiries and product returns
 Customized showcases to match your site's look-andfeel
 No ongoing IT requirements
 No content development resources required
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
4

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
5

WebCollage Optimizes Partner Online Marketing
Hosted service that retrieves all product marketing content from Cisco’s site and dynamically extends it to the partner’s site
Channel Partners
WebCollage Content
Integration Platform
•
Worldwide deployment & support
•
No software to install or maintain
• No updates or ongoing IT support
• Assorted to partners site
• e-commerce enabled
• No cost to partner
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
6

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
7

Brand Showcase Product Mini-Site
Demand
Generation
Cisco
1841 Router
$112.99
Product Page
Communicator Line
Cisco Showcase
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
8

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
9

The Brand Showcase
Brand Awareness
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
• Manufacturer Brand Experience
• Proper Assortment by Partner
•
Education & Guided Selling
• Product Details
• Includes only products carried by the Partner
•
Features, benefits, all marketing from Cisco
• Learn from Manufacturer
• Solutions, Whitepapers, Podcasts
• Areas for Campaigns &
Promotions
• New Products
• Seasonal Campaigns
•
Product Promotions by Partner
• Live Link
10

 Include a link to the showcase on your home page of your site
 Include links to the showcase on all appropriate pages including product information or category information
 Promote the showcase in all correspondence including emails, newsletters, quotations
 Integrate your email and phone # within the showcase for call to action and follow up
 Utilize the 2 nd banner to promote your business and initiatives
 Surround the showcase with additional information that will be useful to your customer base
 If the partner has a showcase add a link to the SMB showcase to provide deeper product level information (see Ingram example)
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
11

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
12

 A Cisco showcase button is provided to a Partner for use on their website
Typically placed on Partner homepage or product sections
Partner Home Page
13
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
13

 47% estimated their Mfg sales increased by 10 - 30% after integrating the
Mfg Brand Showcase into their websites
 82% believe the manufacturer brand showcase transformed their websites into better sales and marketing tools
 70% believe the manufacturer brand showcase helps their sales reps conduct business
 Sept ’08 survey of 230 partners using Manufacturer Showcases
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
14

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
15

Product Mini-Sites: Cisco Product Level Content
Call Product Page
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Customer:
“I would like to know more about this product”
Instead of having to go to the manufacturer’s site and look for additional information, customers can find all available information at the partner site, next to the
“buy” button
16

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Complete, accurate, up-to-date, and compelling
17

 Position smart button directly underneath the product image
 A/B testing illustrates that “Product Tour” or “Take a
Product Tour” is the best text for the smart button
 Promote the Brand Showcase as well as the Mini-Site on the Product Page
 Include Pricing and add to cart capabilities in the Mini-
Site content
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
18

Product Mini-Sites: Best Practices Implementation
Place Smart Button directly underneath the product image:
Good Placement
Best Placement
Poor Placement
19
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential

Product Mini-Sites: Best Practices Implementation
Include both Product Tour and Showcase links:
Partner Product Page
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
Customer:
“I would like to know more about this product ”
Instead of having to go to the manufacturer ’s site and look for additional information, customers can find all available information at the partner site, next to the
“buy” button
20

Product Mini-Sites: Add to Cart within Mini-Site
Add to Cart Enabled by Partner
Partner Product Page
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
21

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
22

Cisco
1841 Router
•Drive Demand to Partner Sites:
•Search Engine Marketing
•email Campaigns
•Newsletters
•Comparison shopping engines
•Banner Ads
•Joint Campaigns
$112.99
Product Page
Communicator Line
Cisco Showcase
•Direct Traffic on Partner sites:
•Banners on Showcase
•Smart Buttons
•Ads on Mini-Sites
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
23

Banner Advertisement on Showcase
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
24

Full Joint Campaign Integration:
Intuit @ Staples
Display ad
(note the Staples logo)
Intuit / Staples landing page
Paid search
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
25

Ads on Mini-Sites
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
26

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
27

 Fill out the online questionnaire: http://content.webcollage.net/cisco/channel/partner-questionnaire.html
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
28

 Option #1 – Product Catalog on your site
Showcase
– Assorted to your product offering
Mini Site - Product level Content assorted to your product offering
Power Product Pages
– A+ inline content on your product page
Commerce enabled if you have ecommerce capability on your site
Partner provide a product data feed - WebCollage will contact you with instructions
 Option #2 – Do not have a Product Catalog on your site
Showcase – customized to category level – non commerce enabled
Mini Site - Product Level Content available via showcase
Partner fills out questionnaire supplied by WebCollage and we configure the showcase and Mini Site content
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
29

 Showcase Scripts
Customized to product assortment of
Partner
Automatically organizes based on partner authorizations
 Product Level Content Integration
Insert 1 line of
HTML code
WebCollage creates a HTML script and button for your product page
Insert HTML script on product template page. Same script used for all products
<scriptsrc="http://www.live.Cisco.webcollage.
net/BusinessPartner/smart-button">
 Automatically Updated
Content is kept up to date without any effort from Cisco or the Partner
•
WebCollage builds script that partner pastes into Container Page
–
Partner goes live within 24-48 hours!
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential Presentation_ID
30

 Who paid for the service?
This service was funded by Cisco.
 What is the cost to the partner?
There is ZERO cost for partners to implement the WebCollage solution. The cost is included with the Cisco SMB contract.
 What languages are included?
Languages that will be syndicated are English, German, French and Spanish.
 What Cisco products are covered under this service?
Small to Medium Business. The contract does not cover Enterprise Level
Technology.
 Will the WebCollage service also contain Cisco Small Business - formally
Linksys by Cisco?
Yes, we will have the Cisco Small Business Branding. We are currently removing all Linksys by Cisco Branding.
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
31

 What Cisco partner level is this service available to?
The only requirement is that you are a registered Cisco partner.
 Will this service direct partners off of my site?
The customer will remain at all times on your site.
 What resources will I need to supply to enable the service on my website?
Simply cut and paste a script into the container page and we take over.
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
32

 Your website will never be out-of date and you can leverage Cisco’s investment in marketing to drive sales
 Reduce your web maintenance costs - easy to implement and nothing to maintain solution
 Keep customers on your website, instead of sending them elsewhere for additional information
 Capture leads and forward them to your sales and support teams to help drive sales
 Transform your website into a powerful tool your sales team can use in presentations with prospects and existing clients
 Demonstrate your expertise and the depth of your relationship with Cisco
And best of all …
This service is available at NO cost to Cisco registered partners.
© 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential Presentation_ID
33

Click on link below http://www.polygon.hu/wps/wcm/connect/polygon1/Polygon+Informatikai+Kft./Termekek/Cisco+termekek+US/ http://www.lwcom.ru/solutions/doc.php?do=read&doc=80 http://logicomshop.hu/cms/bemutatoterem.html
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
34

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
35