Roy Goni
Senior Lecturer
Program Pasca Sarjana
Unika Atma Jaya
Roy Goni - Marketing Inspirator
Incredible amount of
Attention
The Latest News :
Toyota surpassed GM in quarterly sales
for the first time in history, selling a total
of 2,35 million vehicles worldwide.
New Hybrid-X Concept
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“ Why Toyota Won
in Hypercompetitive
World ? “
Roy Goni - Marketing Inspirator
The Secret :
“The Toyota Way”
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“The Toyota Way”
Philosophy
Process
People
Problem
Solving
Roy Goni - Marketing Inspirator
“The Toyota Way”
Roy Goni - Marketing Inspirator
“The Toyota Way”
Roy Goni - Marketing Inspirator
5 Core Values
Challenge
Kaizen
Genchi
Genbutsu
Respect
Teamwork
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Toyota DNA =
Product Value Stream
+
People Value Stream
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Product Value Stream
“ What the customer is
willing to pay for ? “
Roy Goni - Marketing Inspirator
People Value Stream
“ What are the employee
characteristics we know will
result in our giving customers
what they are willing to pay
for ? “
Roy Goni - Marketing Inspirator
Toyota
Way
+
Local
Environment
+ Purpose
=
Success
Roy Goni - Marketing Inspirator
Toyota’s DNA =
Culture
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“ Operational Excellence”
( based on 4 P’s )
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TPS Concept =
Jidoka +Just-in-Time
Roy Goni - Marketing Inspirator
Roy Goni - Marketing Inspirator
The heart of Toyota production
System :
Lean Thinking
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“ One thing you can’t
recycle is wasted time “
( Taiichi Ohno, Founder of TPS )
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“ Confirm Failure with
Your Own Eyes “
( Taiichi Ohno, Founder of TPS )
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The 14
Principles of the
Toyota Way
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 Based your management decisions on a
long-term philosophy, even at the
expense of short-term financial goals
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 Create a continuous process flow to
bring problems to the surface
Roy Goni - Marketing Inspirator
 Use “ pull “ system to avoid
overproduction
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 Level out the workload ( heijunka )
 ( Work like the tortoise, not the hare )
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 Build a culture of stopping to fix
problems, to get quality right the first
time
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 Standardized tasks and processes are the
foundation for continuous improvement
and employee empowerment
Roy Goni - Marketing Inspirator
 Use visual control so no problems
are hidden
Roy Goni - Marketing Inspirator
 Use only reliable, thoroughly tested
technology that serves your people
and process
Roy Goni - Marketing Inspirator
 Grow leaders who thoroughly
understand the work, live the
philosophy, and teach it to others
Roy Goni - Marketing Inspirator
 Develop exceptional people and
teams who follow your company’s
philosophy
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 Respect your extended network of
partners and suppliers by challenging
them and helping them improve
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 Go and see for yourself to
thoroughly understand the situation
Roy Goni - Marketing Inspirator
Make decisions slowly by consensus,
thoroughly considering all options;
implement decisions rapidly
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 Become a learning organization
through relentless reflection and
continuous improvement
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Continuous
Improvement Never
End
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Innovation Never End
Roy Goni - Marketing Inspirator
Innovation Never End
Roy Goni - Marketing Inspirator
Roy Goni - Marketing Inspirator
effrey K. Liker, Couthor” Toyota Culture”
“ The “ Human System Model “ is not
a Silver Bullet .It’s a living process
that comes from decades of learning,
evolving, and growing “
“ Do not copy Toyota’s
Model, but you might adopt
many of Toyota’s principles
and values “
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“ You Cannot Copy
Toyota’s System, but
Must Evolve Your
Own “
Jeffrey K. Liker, Co-Author “ Toyota Culture “
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“ Never start with the idea of changing
culture. Always start with the issue the
organization faces; only when those
issues are clear should you ask
yourself whether the culture aids or
hinders resolving the issues. Always
think of the culture as your source of
strength. It is the residue of your past
success “ “
Edgar H. Schein, professor,
M.I.T.Sloan School of Management
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QUESTIONS
COMMENTS
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Thank You for
Your
Attention…
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