What You Need To Know To Connect
With Your Local Customers
“Text Messaging Primer”
Mobile Marketing-the next search frontier
Why your business must have a mobile marketing plan
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1 in 3 searches are done from mobile phones
93% of text messages are opened
There are more mobile phones than autos & TVs
More than of mobile phone users spend in excess of one hour on their
phone per day shopping
 Half of mobile phone users would welcome coupons on their phone
 86% of mobile phone users have text enabled
American Idol TV show voting was the spark for text
message marketing
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Planning a Mobile Marketing
Strategy
 Planning-What do you wish to accomplish…we’ll help you.
 Where can you reach your audience? Mobile Device, Social
Media, Mobile Website?
 Create Your Message..inspire your customers to get
involved
 Encourage Sharing…Create share points between
platforms
 Execute & Track Campaigns…Ensure you campaign has a
positive ROI
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Mobile Texting (SMS)- #1 Marketing
Technique to increase your business
Benefits of SMS
Marketing
•Immediate
•Private and direct
•Customized
•Payment alternative
•Persuasion at the height
of interest
•Push mobile users to
your web, or .mobi site
•Develop campaign to build database of consumers
who have agreed to be included in your contact
list.
•SMSs are text messages that can be sent to mobile
phones from the Internet or from other mobile
devices. SMS require users to opt-in, and choose
to be included in your communication.
•160 characters (the maximum allowed in a
single message) –Make sure you have a
compelling branded message.
Mobile Text Messaging Benefits
Uses for Text Messaging
 Customer Relationship Management
 Competitions & Trivia
 Promotions and discount vouchers
 News updates
 Sports scores
 Tickets and reference numbers
 Party invitations and promotions
 Surveys and Contests
Mobile Keyword
Marketing
Unlike traditional email
subscriptions, mobile
keyword subscriptions
are controlled by the end
users. People can
subscribe and
unsubscribe on an opt-in
basis. Impact levels far
exceeding direct mail,
email marketing, and
other traditional
marketing channels,
resulting in as much as
90% + read rate and
25%+ response rate.
WOW!
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
More Benefits-More Customers
 Generate leads
 Generate traffic to my business
 Customer loyalty
 Communicate promotions
 Customer retention
Don’t Wait-Don’t Be Late Get a Head
Start on your Competition…GET
CUSTOMERS TO SIGN UP ON YOUR
LIST
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Mobile Keyword
•A Mobile Keyword is a
one-word phrase that
identifies a product, service,
action, or business. People
text a mobile keyword to a
pre-publicized 4, 5 or 6-digit
short code number to receive
additional information and
to join your mobile
distribution list.
Short Code : 33938
 Short Codes are special
telephone numbers that are
typically 4 to 6 digits long.
Unlike regular 10-digit phone
numbers, you cannot call a short
code number. They are used for
texting purposes only. Short
codes act just like any other
regular 10-digit phone numbers
that you can send text messages
to.
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Smartphone Searches Mean
Business
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Text Messaging-Building Your List
There are three ways to collect phone numbers.
 Direct your customers to opt-in by sending a message
with your keyword to 33938;
 Collect customer phone numbers using a web widget
(we will provide you with the code for your web site)
 Import previously collected phone numbers into your
campaign database (Give us your list and we will
import it into our system).
We’ll Help You With Your
List Building Campaigns!
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Text Messaging-Timely Messaging
To Meet YOUR Business Needs
 1. Send one time message immediately
 2. Send one time message at a specific time and date
 3. Send one time message to a specific contact
 4. Schedule messages on a daily, weekly, or on specific
days or months
We’ll manage your schedule
and are available 8am-8pm 7
days a week to manage your
text requirements!
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Text Messaging ROI
 You will be able to:
 Measure how many opt-in to your campaign
 Measure which keywords are most effective
 Measure how many received your message
 Generate coupon codes to track redemption
If your campaign strategy did not work based on your
goals, you will want to make some changes. It could be
as simple as training your employees to promote your
mobile call to action at the register or adding it on the
receipt.
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
$ Add
additional
revenue to
your
bottom
line $
Business Finder NY Text Messaging
Service
BUSINESS FINDER NY WILL:
 Fully compliant with
regulations
 Nothing to install
 Go live in minutes
 Unlimited support
 FREE TRIAL-NO COST,
NO OBLIGATION!
 Build Your Database
 Create Your Campaigns
 Manage Your List
 Send Your Messages
 Evaluate Your ROI
 Import Your Existing
Email list
Sign Up Now!
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com
Bone Lick Park’s Web Widget for
Mobile Text Messaging Opt-in
Join our text messaging list and as our "thank you"
receive 2 for 1 Margaritas when you sign up! Get
discounts and coupons for free food and drink
throughout the month. Show your phone to our servers
with the confirmation message and you'll get your free
drink. Just enter your cell phone number and submit!
Business Finder NY I 50 Fairview Ave, Pt.
Washington, NY 11050 I 800-295-2550 I
support@businessfinderny.com