Presentation of your Social Business Ideas
19th – 22nd of May, Passau
Project groups
Out of 10 you have chosen 4 social problems to work on:
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Development of rural areas
Education
Unemployment
Integration
19th – 22nd of May, Passau
The concept of Social Business
A Social Business
addresses social needs
in a financially sustainable way; and
while investors may recoup their
investment,
all further profits are reinvested to
advance the social goals
19th – 22nd of May, Passau
Development of Rural
Areas in Europe
19th – 22nd of May, Passau
Social Problem
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Unemployment & rural depopulation
Lack of opportunities (Young people)
Ignorance about the country side
Disattended country side
AIM: keep young people in the country side giving
them job opportunities
19th – 22nd of May, Passau
Social Business idea
Country Heartbeat
A vibrant cultural center
Cultural center with farming tourism, concerts,
workshops, in order to create cultural diversity in
the country side and stimulate opportunities for
young people
19th – 22nd of May, Passau
Business model
• Infrastructure
• Customers
Key activities
Customer segments
HR recruiting
Web page
Tourists
Young People
Key resources
Channels
HR
Farming house
Local Media/Associations
Schools
Partner network
Customer Relationship
Farmers
Local People
19th – 22nd of May, Passau
Long term relationship
Special Offers
Business model
• Offering
Value proposition
Preserve country side
Employ young people
Providing opportunities
Exchange education
(knowledge)
Relaxation
19th – 22nd of May, Passau
• Finances
Cost structure
Wages
Rents
Advertisement
Revenue streams
Membership fees
Tickets
Rent
Subsidies
Questions
19th – 22nd of May, Passau
World Café Unitea
Integration
19th – 22nd of May, Passau
The idea
• Goal
– Integrate people from
different cultures and
nations
19th – 22nd of May, Passau
Infrastructure
• Key activities: coffee + Workshops
• Building, networking
• Investors, associations
19th – 22nd of May, Passau
Offering
• Coffee, beverages, food
– Home-made
– Fair trade
– Workshop products
– Exhibition
• Various workshops held
by immigrants
19th – 22nd of May, Passau
Customers
• Foreign people – immigrants
• German people
• + Investors
19th – 22nd of May, Passau
Finances
• Costs
– SB loan
– Rent, salaries, suppliers
• Revenues
– Product
– Workshops
19th – 22nd of May, Passau
Summary
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Social Problem: Integrate people
Name: World Café Unitea
SB solution: café combined with Workshops)
Values: interactive programme, sharing
knowledge, networking
19th – 22nd of May, Passau
Thank you for your attention!
19th – 22nd of May, Passau
Mothers4Business
19th – 22nd of May, Passau
Social Problem
Unemployment of mothers
• Loss of socio-economic capital for
mothers
• Loss of human capital for society
• Social exclusion of mothers
19th – 22nd of May, Passau
Business Idea
• Build a bridge between unemployed
mothers and companies
Reconnection to labour market
Reconnection to society
19th – 22nd of May, Passau
Executive summary
Customer segments:
Key resources:
Companies that are
interested in family
friendly reputation
Unemployed mothers
Equipment
Building
Staff
Key
partners:
Mothers
Companies
NGOs
Media
Government
Key activities:
Job matching
HR Services
Network creation
Knowledge
sharing
Channels:
Value propositions:
Customer relationship:
Mothers: social media,
NGOs and community
groups, events, pregnancy
trainings + word of mouth
advertising
Companies: CSR
magazines, direct contact
Mothers: access to jobs,
social inclusion,
additional services
Companies: experienced
workforce, CSR
certificate, desk-sharing
option
Mothers: open environment
for learning, community
feeling, services related to
childcare
Companies: CSR consulting,
continouos feedback
19th – 22nd of May, Passau
Financial structure
COSTS
• Fixed Costs: Building
and IT
• Staff
• PR activities
• Qualification and
licence costs
19th – 22nd of May, Passau
REVENUES
• % of salaries of
employed mothers
– Appr. 2% for 12 months
• Success rates from
companies
• Daycare center
• Investors and startup
credit
19th – 22nd of May, Passau
Thanks
for
your
attention!
19th – 22nd of May, Passau
Project Group
EDUCATION
ÖCI - Breaking segregation of Roma
in Hungary
19th – 22nd of May, Passau
Social Problem
• Lack of adequate education of Roma children
in Hungary
19th – 22nd of May, Passau
Solution
19th – 22nd of May, Passau
Social Business
Key activities
• Non-formal education program
• Atelier for mothers
• Dancing/ music classes
Value propositions
• Socialization, integration, basic
knowledge, interpersonal ties,
values, hope and trust
• Job creation, tutoring in
business set-up
• Customers: cultural
experience, handcrafts
19th – 22nd of May, Passau
Customer segments
• Middle class, LOHAS, young
people, interest in art
Customer relationship
• Interest in gipsy community,
dancing/ music workshops
• Coupons for products bought
for free dancing class hour
Channels
• One world shops, internet
shop, in the center
Social Business
Key partners
• NGOs, universities (students
from different fields), TWB,
voluntaries, pedagogics
Key resources
• Mentors & tutors, raw
material, loacation, online
shop, equipment
Cost structure
• Payment for gipsy women &
atelier workers, rent costs, raw
material
19th – 22nd of May, Passau
Revenue streams
• Selling of accessories, jewlery,
handicraft
• Arts exhibitions, cultural events
• Dancing/ music classes
• Donators/ subsidies: ESF
19th – 22nd of May, Passau
Pictures
19th – 22nd of May, Passau
Thank you for your attention!
19th – 22nd of May, Passau
How to create a social business?
1. Define the problem and have a clearly articulated purpose to solve it, so
• a) You’re passionate about
• b) Ultimately benefits the client (it’s about others and not about you)
2. Make sure the business model is sustainable. You need to build something
that financially sustains itself at a minimum
4. Make sure that both what and how you do it, are about excellence
5. Don’t go it alone – look for partners
• Providing knowlege
• And charing risks
6. Test and pilot new ways of doing things – start small
7. Measure results
19th – 22nd of May, Passau
8. Implement with joy!
19th – 22nd of May, Passau