What is Tarte?
Tarte is a cosmetics line founded by Maureen Kelly in 1999 that specializes in good-for-you
glamour makeup and beauty products that are eco-friendly, easy to use, and cruelty-free.
Tarte cosmetics works amazing on each and every skin tone and uses healthy,
skinvigerating ingredients. Tarte cosmetics is the leader in high-performance natural beauty.
Why I chose to intern at Tarte Cosmetics
I chose the internship to work for Tarte Cosmetics because I am passionate about makeup
and I want to pursue a career in cosmetics.
What I expected to learn from
interning at Tarte
I expected to learn the aspects of public relations, marketing, operations and product
development.
works beside Maureen Kelly for Tarte’s QVC line
Tarte Cosmetics office, where I worked everyday
Text
Conference Room, where meetings were held
Gondola
Maureen Kelly’s Office, Founder and CEO of Tarte Cosmetics
Maracuja Skin Smart Color Collection-Tarte Holiday 2012
Set of 5 LipSurgence™ Lip Pencils
Tartencil
Staincil
Set of 5 SmolderEYES liners
AmazEYE
EYEgal
divEYEning
Set of 5 full size Maracuja lip glosses
Tarteicious
Liptarteic
Amazonian Clay Set of 5 Waterproof Eyeliner Collection
applEYE
SkEYEliner
defEYEning
Set of 3 Maracuja oil rollerballs
OntheROLL
Tarteoller
Set of 3 limited edition deluxe body scrub sampler
SCRUBcious
Maracuja
Your Body
Set of 3 Holiday Treasure Boxes
LASHtastic
Tartencil
LuminEYESing
Lashes
Shadow Stick Collection
glEYEding
hEYEdrating
minimEYES
How my goals altered as senior
options developed
My goals altered as senior options developed because each week I was doing something
different. For the first couple of weeks I was dealing with marketing with one of my sponsors
interns, Jasmine. I thought I would never enjoy marketing but I did and wanted to know more
and build my knowledge.
What I would do differently next time
What I would do differently next time is express my ideas, be more open, and
interact with people in the office more.
What I expected going into this
experience
Going into this experience I thought I just wanted to focus on working with Tarte’s makeup
artists and do what I love, but once I got their I realized that if I wanted to own my own
cosmetics company one day than I would have to be more hands on and deal with
marketing, which I did and I found that I wanted to learn everything that goes into making my
own cosmetics company.
Would I recommend this experience to
others?
Yes, I would recommend this experience to others because I learned more about myself and
what my capabilities are. This experience broadened my spectrum on my views of becoming
a makeup artist and enlightened me into the business end of owning a makeup line.
What I liked
What I disliked
What I liked about working
as an intern at Tarte
cosmetics was that no
matter what I was doing, I
was having fun doing it. I
enjoyed just coming into
the office every day and
just being around the
makeup environment.
What I disliked about this
experience was that I had
to commute into New
York City each day which
made it very difficult
because it tended to rain
most of senior options.
What I have gained from this
experience
I came into this experience two months ago thinking that all I wanted to do was work
in the field with Tarte’s makeup artists and learn new tricks on how to apply makeup,
but I came out wanting to know more about marketing, packaging, and what it takes
to own a makeup line. Before I started this internship I thought that I would not enjoy
working in the office, but I soon realized that working in the office is like working
behind the scenes. Throughout the past two months I have gained so much
confidence in myself. Working at Tarte cosmetics has made me want to own my own
makeup company one day.
What I learned from interning at Tarte
Cosmetics
Throughout the past two months I have learned so much from interning at Tarte cosmetics. I
have learned how to do marketing, PowerPoint presentations on products from different
customer reviews, compare Tarte’s products with competitors products, come up with names
for products, find out what trends are in, how to know what the right packaging is for
products, how to transfer lip gloss from one tube into another, what needs to be written on
the back of each product, and most importantly I have learned what it takes to own a
makeup line.