MCC314
Global Media Industries
I N T R O D U C T I O N
SESSION 1 LECTURE
9/11 Anniversary Memorial Video
Globalization?
 Is it the integration of economic, political, and
cultural systems across the globe?
 Is it Americanization and United States dominance
of world affairs?
 Or is it a force for environmental devastation,
exploitation of the developing world, and
suppression of human rights?
 Is it a force for economic growth, prosperity, and
democratic freedom?
Globalization?
“The world has become more global.”
“We live in a global village.”
 Buzzword in the 1980 – 1990s
 Change of Malaysian education curriculum for
globalization;
 Revision of Australia’s Industrial Relations
framework;
Centric cum “Globalized” Events
 Gulf War of 1991
 CNN (Cable News Network
 S11 (de facto “global” news)
 CNN, Fox News, NBC
 Bali Bombing of 2002
 Iraq War of 2003
 news were sanitized/spun for global consumption in favor of
the US forces – embedded journalism
 Gulf War 2
 Launched Al-Jazeera News from SA
 Bureaus in My and Sg soon
Emerging News Source
 Citizen Journalism
Blogs / Weblogs / Journalistic Blogs

OhmyNews.com of South Korea

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“Every citizen is a reporter”
Malaysia-Today.net by Rajah Petra
Housekeeping
UNIT OVERVIEW
POLICY DETAIL
REFERENCE
ASSESSMENT COMPONENT
Unit Information
 Explores the social, cultural, political, and
economic impacts of the global media industries;
 Interrogates the broad range of theoretical
approaches from economy to cultural emphasis;
 Analyze the social, cultural, and political effects of
globalization and the global media landscape cum
industries.
Contact Person
Unit Coordinator
Daniel Chan
d.chan@murdoch.edu.au
Lecturer
Nurzihan Hassim
nurzihan@kdu.edu.my
03-7728 8123 ext 123
References
 Flew, Terry (2007). Understanding global media.
Houndmills:Palgrave Macmillan.
 MCC314 Unit Reader
 http://www.foreignpolicy.com/story/cms.php?st
ory_id=3995 (for week 2)
 Others – refer to Unit Guide
Assessment Components
Assignment
Length
Value
Due Date
Positions Paper
1500-2000 25%
27 Sept.
(by 5pm)
Critical Essay
2500-3000 40%
25 Oct.
(by 5pm)
Final Test
N/A
20%
Tute
Participation
N/A
15%
Session 12
(11 Nov.)
Ongoing
Positions Paper
You are required to produce a ‘Positions Paper’ that
identifies the pros and cons of media globalisation
The following issues should be addressed in your paper:
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What is media globalisation and how does it relate to
globalisation?
What are the key cultural, political and economic implications
of media globalisation?
Are audiences or media users better served with globalisation?
Are there winners and/or losers in the era of media
globalisation? If so, identify them (organisations, individuals
or groups).
Include other pertinent issues that you consider relevant to
this debate.
Critical Essay
You are required to embark on a critical analysis of a ‘global
media organization’ of your choice.
You should address the following key points:
 Explain how and why is your chosen organization a
‘global media organization’?
 Provide a referenced summary of the organization’s
corporate structure and ownership status (i.e. who owns
it and what does it own).
 How does this organization contribute to or impact upon
global media cultures? Or does it?
 How does this organization contribute to or impact upon
national media policies and cultures? Or does it?
Policy Details
As Mass Communication students you are
expected to:
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read newspapers, magazines, etc;
watch TV news and current affairs;
listen to radio news;
access the Internet.
Policy Details
 Inform the lecturer for any kind of difficulty that
hinders your study.
 If sick or due to some circumstances beyond your
control, inform the lecturer.
 If you require an extension, request at least a week
before the deadline backed up with certifiable
document.
 Late work gets 10% deduction per day (including
weekends) until a week after.
Policy Details
 All assessments will be moderated by the
Coordinator.
 YOU MUST COMPLETE ALL
ASSIGNMENTS IN ORDER TO PASS THE
UNIT.
 Student who misses a substantial portion of the
unit will be deemed to have not satisfactorily
completed the unit.
Assignment Submission Policy
 Assignments are submitted on or before the deadline

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unless permitted to be late.
It must have the filled-out Murdoch Cover Sheet
It must be handed PERSONALLY to ME for
chopping.
Also note once again that marks will be deducted for
incoherent and ungrammatical writing as well as
poor/incorrect referencing.
Consistent referencing style must be used all
throughout the assignment.
Academic Integrity
 Inappropriate / inadequate acknowledgement
 Collusion
 Verbatim copying
 Ghost writing
 Purloining
All assignments must go through Turnitin.com