Personal Branding
Why and How?
Personal Branding
08/2913
Why bother with a personal brand?
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Analytical Skills
Problem Solver
Effective Communicator
Proficient in time series analysis, financial modeling…
Is that really your competitive
edge?
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Personal Branding
08/2913
Personal Branding – What it’s Not
 Be authentic
 True to yourself
 Perception
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Personal Branding
08/2913
How do you get started?
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Image and Behavior
Know your strengths and motivations
Know how you are perceived
Know your Target Audience
Market yourself to your Target Audience
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Personal Branding
08/2913
Image and behavior
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Dress Well
Be early
Respect everyone
Eager to learn
Passionate
Google Yourself
Create Content
Watch your Digital Communication and Phone Skills*
 Attend “Informational Interviewing/Digital Communication”
 Thursday, November 6, 4-6pm, Room 404
Investing early generates the highest returns in
any asset class, including your brand.
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Personal Branding
08/2913
Know your strengths and motivations
 DISC Analysis
 Tony Robbins’ site offers a free DISC Analysis
 http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
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Personal Branding
08/2913
Uncovering your specific “value add”
 Self Discovery – Attend “Know Thyself” presentation
 Thursday, November 20, 4-6pm Room 404
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Personal Branding
08/2913
Know how you are perceived
 As important as knowing yourself
is knowing how you are
Soliciting feedback exercise
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Personal Branding
08/2913
Know your Target Audience
 Now that you know your
added value, who makes
the best target audience?
 Attend “Creating a Prospect List”
Thursday, October 2, 4-6pm, Room 404
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Personal Branding
08/2913
Engage your Target Audience
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Informational Interviewing
Industry Events, Network Events
Anywhere they frequent
Your 30 second pitch will be important *****
ATTEND – 30 Second Pitch Practice
Thursday, September 11, 4-6pm, Room 404
 We’ll cover Informational Interviewing in greater detail
 Attend “Informational Interviewing/Digital
Communication”
 Thursday, November 6, 4-6pm, Room 404
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www.smgworld.bu.edu/gpo/resources =
business cards
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Personal Branding
08/2913
Action Items:
1. Attend-”30 Second Pitching Practice”
Thurs 9/11, 4-6pm
Room 404
2. Attend-Mock Interview Practice with 2nd Year Students
Pending – Session 1 – Soft Skills
3. Attend-”Creating a Prospect List” (Target Audience)
Thurs 10/2, 4-6pm
Room 404
4. Attend-“Informational Interviewing/Digital Communication”
Thurs, 11/6, 4-6pm
Room 40
5. Attend-”Knowing Yourself”
Thurs, 11/20, 4-6pm
Room 404
6. Attend-Mock Interview Practice with 2nd Year Students
Pending – Session 1 – Technical Questions
7. DISC Analysis: Tony Robbins’ site-free DISC Analysis
http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1
8. Perception Exercise
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Personal Branding
08/2913
Questions?
Help?
 What do you do if you get into a jam or need help?
Schedule an appointment with me!
cmnigro@bu.edu or 617-358-0542
Feld Career Center – Office behind reception
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