WORLD L CEADERS LASS TRAINING: EMERGING ACADEMY GETTING YOUR FIRM ON TRACK PRESENTED SAM LLRED PRESENTED BYBY SAM M.AA LLRED, DPSTREAM IRECTOR OF ULLC PSTREAM ACADEMY FOUNDER & DAIRECTOR OF2014 UPSTREAM ACADEMY ©U CADEMY, 1 With the coming flood of retirements, leadership development is a huge issue in firms across our profession. One of my concerns for our profession is that we have not taken seriously enough the responsibility to adequately prepare our future leaders. © UPSTREAM ACADEMY, LLC 2014 2 Most leadership programs in and out of our profession, share these weaknesses: 1) They ask too little of participants 2) They create a disconnect from the firm 3) The learning experiences happen in big doses several times a year 4) They focus more on doing than becoming 5) They are expensive © UPSTREAM ACADEMY, LLC 2014 3 We believe firms should be doing most of their own leadership training. The challenge is that while firm leaders sincerely desire to provide such training, many lack the capacity to develop their own professional leadership training program. © UPSTREAM ACADEMY, LLC 2014 4 Emerging Leaders Academy (ELA) began in 2007 and is currently helping over 100 firms deliver world-class leadership training to approximately 300 emerging leaders within their firms. The program has been very successful. © UPSTREAM ACADEMY, LLC 2014 5 PRESENTATION ROADMAP 1. Principles of leadership development 2. Overview of Emerging Leaders Academy 3. Key dates 4. Questions and answers © UPSTREAM ACADEMY, LLC 2014 6 PRINCIPLES OF LEADERSHIP DEVELOPMENT © UPSTREAM ACADEMY, LLC 2014 7 FOUNDATIONAL PRINCIPLES • Learning must be continuous, delivered in digestible doses throughout the year • There needs to be a strong emphasis on becoming a better leader © UPSTREAM ACADEMY, LLC 2014 8 FOUNDATIONAL PRINCIPLES • Much of the training needs to be done by current firm leaders • Each participant needs to have a guide and each firm needs to have an ELA advocate © UPSTREAM ACADEMY, LLC 2014 9 FOUNDATIONAL PRINCIPLES • Individuals must be able to apply what they learn on a daily basis • The program should be appropriately demanding of the participants and should stretch their abilities © UPSTREAM ACADEMY, LLC 2014 10 FOUNDATIONAL PRINCIPLES • The learning experience must be easily customizable to meet individual and firm needs • The progress of each individual must be measurable © UPSTREAM ACADEMY, LLC 2014 11 FOUNDATIONAL PRINCIPLES • The program must be affordable and require minimal travel • Participants need to be able to network with other emerging leaders © UPSTREAM ACADEMY, LLC 2014 12 OVERVIEW OF EMERGING LEADERS ACADEMY © UPSTREAM ACADEMY, LLC 2014 13 1. PERSONAL GUIDES Each ELA participant needs to have a guide. Each firm can benefit from an ELA advocate. The guide should be a respected leader in the firm. A partner may guide more than one participant. © UPSTREAM ACADEMY, LLC 2014 14 The guide will work with the participant throughout the program and will help the individual set and accomplish goals and complete assignments. Upstream Academy will provide guidance and support for ELA guides and advocates. © UPSTREAM ACADEMY, LLC 2014 15 Our goal has been to keep the role of guide from becoming an onerous burden. The guide’s primary role is to hold the participant accountable for accomplishing tasks, goals and assignments throughout the three-year program. The ELA advocate’s primary role is to administrate the program within the firm. © UPSTREAM ACADEMY, LLC 2014 16 2. LEADERSHIP DEVELOPMENT GOALS Leadership skills are best learned by doing. Each year, participants will set and accomplish goals in these areas: 1. Business Development 2. Client Management 3. Personal Effectiveness 4. Team Development 5. Leadership Development © UPSTREAM ACADEMY, LLC 2014 17 Upstream will provide a list of goals each year. Participants will complete the mandatory goals as well as select from a menu of other goal choices in each area. Guides will work closely with participants, helping them select proper goals and holding them accountable for accomplishing those goals. © UPSTREAM ACADEMY, LLC 2014 18 19 3. LEADERSHIP TRAINING FORUMS During each year of the program, onehour conference calls led by Sam Allred and Tim Bartz will provide a forum for discussing key principles of leadership. Participants will receive the PowerPoint, questions to consider, and other materials in advance of each presentation. © UPSTREAM ACADEMY, LLC 2014 20 We will record each Leadership Training Forum and participants will have access to the presentation online after the webinar via the Online Progress Tracking (OPT) system. The following slides list the topics for each year’s Leadership Training Forums. © UPSTREAM ACADEMY, LLC 2014 21 LEADERSHIP TRAINING FORUMS: YEAR ONE PERSONAL EFFECTIVENESS & CLIENT MANAGEMENT • Using Time Wisely: Key Principles of Time Management, plus an overview of the Emerging Leaders Academy program • Personal Integrity: A Key Component of Great Leadership • Capitalizing on Personal Strengths and Talents • Performing Damage Control for Areas of Personal Weakness • Setting and Accomplishing Worthwhile Goals • Basic Contributions to the Firm: Budgets, Billing, Collections & Ideas • Client Management: Selecting and Keeping the Right Clients • Moving from Historian to Trusted Advisor • Providing Exceptional Client Service • Helping to Make Client Transitions Successful © UPSTREAM ACADEMY, LLC 2014 22 LEADERSHIP TRAINING FORUMS: YEAR TWO TEAM DEVELOPMENT & BUSINESS DEVELOPMENT • Client Management: Selecting and Keeping A-Level Clients, plus an overview of Year Two • Effective Delegation: How Leaders Help Others Grow • Conducting Effective Performance Evaluations • Principles of Effective Coaching • Dealing Effectively with Underperformers • Avoiding the Bandwagon: Examples of Leadership Courage • Business Development: Getting Better Every Day • Committing to a Personal Business Development Plan • The Proper Way to Build a Business Network • Becoming a Recognized Expert © UPSTREAM ACADEMY, LLC 2014 23 LEADERSHIP TRAINING FORUMS: YEAR THREE LEADERSHIP & FINANCIAL MANAGEMENT • How to Become a Recognized Expert, plus an overview of Year Three • Moving From Historian to Trusted Advisor • Avoiding the 10 Worst Habits of Otherwise Good Leaders • Helping to Make Client Transitions Successful • The Proper Way to Approach Strategic Planning • What all New Partners Need to Know and Understand • Your Role in Improving Client Payments • Benchmarking Statistics for High Performance Firms © UPSTREAM ACADEMY, LLC 2014 24 4. LEADERSHIP PROJECT Each year, participants will complete a challenging leadership project that satisfies one or more goal requirements and allows individuals or teams of emerging leaders to further develop important skills. © UPSTREAM ACADEMY, LLC 2014 25 A good project should . . . • Stretch the participant’s abilities • Be specific • Benefit the firm • Be measurable • Have a timeframe © UPSTREAM ACADEMY, LLC 2014 26 A goal will stretch abilities if . . . • It hasn’t been done before • It’s something that is not easy to do • It’s something that wasn’t already going to be done in the normal course of things • It will take the participant’s best effort • It pushes the participant to the edge of his/her comfort zone © UPSTREAM ACADEMY, LLC 2014 27 5. MEASURED PROGRESS Upstream Academy will provide tools (including a web-based “members only” page) for participants, guides and advocates that will allow them to track progress on goals and projects throughout the year, network with other program participants and stay connected. © UPSTREAM ACADEMY, LLC 2014 28 Each participant, guide and ELA advocate will be given a unique log-in ID allowing access to information relevant to their role within the program. Firms will also receive guidance on best practices for creating an efficient process in-house to help their emerging leaders grow during this three-year period. © UPSTREAM ACADEMY, LLC 2014 29 To help participants stay organized and on track, all materials relating to the program will be available in the Online Progress Tracking program. All participants, guides and advocates will be able to access this information. © UPSTREAM ACADEMY, LLC 2014 30 To help guides stay organized and on track, all materials relating to the guide program will be housed in an Emerging Leader Binder provided to each guide. © UPSTREAM ACADEMY, LLC 2014 31 6. NETWORK AT A MAJOR UA EVENT Networking with peers in a stimulating group environment is an important experience for all professionals, and especially for future firm leaders. Program participants will have the option of attending one of six key UA events each year. Year One ELA participants are encouraged to attend one of the four identical Emerging Leaders Conferences. © UPSTREAM ACADEMY, LLC 2014 32 HeadWaters Leadership Conference 2014 July 10-11, 2014 Denver, Colorado BestPractices Conference 2014 October 28-29, 2014 Chicago, Illinois Emerging Leaders Conference Fall 2014 I September 16-17, 2014 Las Vegas, Nevada Emerging Leaders Conference Fall 2014 II September 18-19, 2014 Las Vegas, Nevada Emerging Leaders Conference Winter 2015 I January 6-7, 2015 New Orleans, Louisiana Emerging Leaders Conference Winter 2015 II January 8-9, 2015 New Orleans, Louisiana © UPSTREAM ACADEMY, LLC 2014 33 7. EXPERIENCED CONSULTANTS Sam Allred and Tim Bartz, the founders of Emerging Leaders Academy, bring many years of experience to this exciting program. Each will play to his strengths in helping you train the next generation of leaders in your firm. © UPSTREAM ACADEMY, LLC 2014 34 8. UNCONDITIONAL GUARANTEE Like everything we do at Upstream Academy, this program is unconditionally guaranteed to your full satisfaction. If you are not completely satisfied, we will, at your option, either waive your fee or accept that portion of the fee that reflects your level of satisfaction. © UPSTREAM ACADEMY, LLC 2014 35 9. CPE Upstream Academy will recommend CPE credit based on the level of participation in this course. © UPSTREAM ACADEMY, LLC 2014 36 10. INVESTMENT The investment for each participant is $3,000 per year ($2,500 for UAN members). This fee represents the total annual cost of the program, including the participant’s registration at one of four UA annual events. The only additional cost will be travel, lodging and meals at the event. © UPSTREAM ACADEMY, LLC 2014 37 KEY DATES © UPSTREAM ACADEMY, LLC 2014 38 KEY DATES Deadline to Register — May 15 Leadership Training Forums (11am Mountain, 1pm Eastern) June 27 — Using Time Wisely: Key Principles of Time Management July 7 — Personal Integrity: A Key Component of Great Leadership August 19— Capitalizing on Personal Strengths and Talents September 22 — Performing Damage Control for Areas of Personal Weakness October 21— Setting and Accomplishing Worthwhile Goals November 13 — Basic Contributions to the Firm: Budgets, Billing, Collections & Ideas December 16 — Client Management: Selecting and Keeping the Right Clients Optional Intro Call for New Guides – July 7, 2014 at 1pm Mountain (3pm Eastern) Guide Conference Calls (9am Mountain, 11am Eastern) July 8, 2014 October 30, 2014 January 20, 2015 © UPSTREAM ACADEMY, LLC 2014 39 HeadWaters Leadership Conference 2014 July 10-11, 2014 Denver, Colorado BestPractices Conference 2014 October 28-29, 2014 Chicago, Illinois Emerging Leaders Conference Fall 2014 I September 16-17, 2014 Las Vegas, Nevada Emerging Leaders Conference Fall 2014 II September 18-19, 2014 Las Vegas, Nevada Emerging Leaders Conference Winter 2015 I January 6-7, 2015 New Orleans, Louisiana Emerging Leaders Conference Winter 2015 II January 8-9, 2015 New Orleans, Louisiana © UPSTREAM ACADEMY, LLC 2014 40 QUESTIONS AND ANSWERS © UPSTREAM ACADEMY, LLC 2014 41 Thank You! sama@upstreamacademy.com © UPSTREAM ACADEMY, LLC 2014 42