# Doctor Nick Sheron`s presentation on alcohol labelling

```Survival in alcohol related liver disease
Survival in alcohol related liver disease
Law of thirds
One third die early
One third die late
One third survive
What should we put on the labels of alcoholic drinks?
The ingredients / contents
Calories
The amount of alcohol it contains
Health information
According to lobbying watchdog CEO (Corporate Europe Observatory) the
food industry has spent millions on blocking understandable labels in one
of the largest ever lobbying campaigns activities conducted in Brussels,
with MEPs being bombarded with thousands of e-mails, letters, phone calls,
Ingredients
Ingredients / contents
Sunny D
?
Alcopops
Ingredients / contents
Sunny D
?
Alcopops
Sunny D is made in a factory and must list the ingredients
WKD is made in a factory, and does not need to list the ingredients because
a powerful, addictive, toxic and carcinogenic substance has been added to it
Ingredients / contents
?
Fruit brandy
Calories
Which has the most calories?
75cl bottle of wine
?
Big Mac
Which has the most calories?
572 calories
This is just the calories in the alcohol…
%ABV
Alcohol
Calories
9
378
10
420
11
462
12
504
13
546
14
588
15
630
16
672
572 calories
Alcohol content
Why do we need to know how much alcohol is in a drink?
Because alcohol is the most powerful neuro-chemical that most
humans will ever ingest, so knowing the dose is quite helpful
Because alcohol may be very nice but it is also a toxic, addictive,
carcinogenic drug of abuse, so being able to calculate your weekly
How do we know how much alcohol is in a drink?
There are currently two systems:
1) % ABV = % alcohol by volume
How do we know how much alcohol is in a drink?
There are currently two systems:
1) % ABV = % alcohol by volume
2) Units / standard drinks / standard measures…
or 20
How much easier would life be for
1)
2)
3)
4)
5)
Consumers
Health professionals
Drinks industry
Packaging industry
Everyone
If we just had one measure of alcohol, one standard drink, one unit of alcohol
= the grog
What if ….
% ABV
=
grogs / L of drink
4% ABV beer
=
4 grogs / litre
2 grogs / half litre
12% ABV wine
=
12 grogs / litre
=
12 x 0.75 grogs / bottle
40% ABV vodka =
40 grogs / litre
= 9 grogs
What if grogs not only already existed but were in day to day use?
They are!!!
They are!!!
one grog = one centilitre of pure alcohol = 1 cl
%ABV = cl alcohol / litre
or 20
Grogs(cl)
1.3
0.7
1.7
1.5
1.5
1.5
2.2
1.2
1.3
1.3
2.5
1.3
1.3
1.8
1.3
1
1.8
Health information
This label affects levels of:
knowledge
attitudes
This label does not affect behaviour
These labels have been shown to reduce smoking behaviours
The World Cancer Research Fund
International estimate that for every
hundred women drinking a bottle of wine
each week throughout their lives,
one will develop breast cancer as a direct
result of the alcohol.
The World Cancer Research Fund
International estimate that for every
hundred women drinking a bottle of wine
each week throughout their lives,
one will develop breast cancer as a direct
result of the alcohol.
Breast cancer has a fatality rate of around
50% overall.
A lifetime risk of death from breast cancer
of one in two hundred is equivalent to the
risk of death from 400 parachute jumps
HoC Health Committee report 2010, CRUK fatality of breast cancer in UK = 64%,
Risk of death from a parachute jump = 1: 80,000
The World Cancer Research Fund
International estimate that for every
hundred women drinking a bottle of wine
each week throughout their lives,
one will develop breast cancer as a direct
result of the alcohol.
Breast cancer has a fatality rate of around
50% overall.
A lifetime risk of death from breast cancer
of one in two hundred is equivalent to the
risk of death from 400 parachute jumps
STOP
```