Innovation Coaching
Working Group
New Services for the Network 2014 & 15
Cédric “that nice man from Switzerland”
Martin “that Brit guy with the odd sense of humor”
Jasper “that bloody Dutch boy we will miss so much”
Innovation Coaching Working Group | 16/10/13| 2
Agenda
• Future innovation services: framework and overview
Cédric
• Dialogue with DG R&I and DG Enterprise
moderated by Peter
• New innovation services – what it means for EEN partners
Martin
• Dialogue with audience
moderated by Peter
• Conclusion and next steps
Jasper
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The Team at Work
Thank you 
• Working Group
• WP leaders: Jasper Hemmes, Cédric Höllmüller, Caroline GrayStephens, Andrea Kindler, Martin McGurk, Monika Vrbková
• WG members: Maxine Adam, Hicham Abghay, Barbara Andreani,
Søren Bjerregaard Pedersen, Nicolas Chehanne, Anna Kaminska,
Nicoletta Marchiandi, Marjo Uotila, Antonios Viader, Gabriel
Vladut
• EACI: Eric Koch and Gunnar Matthiesen
• DG Enteprise and Industry: Sven Schade
• DG Research and Innovation: Bernd Reichert and Igor Jelinski
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WG mandate
A. Propose how to implement the future innovation services EEN
will deliver under the remit of Horizon 2020, in particular the 57 day support packages for
• “Enhancing SME’s Innovation Management Capacity” and for
• “Key Account Management (broker coaches & facilitate
coaching) for the SME instrument”
B. Propose how to strengthen the embedding of EEN in the
regional innovation ecosystem
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Nota Bene
This presentation reflects the recommendations of the Working
Group made to the Commission and EACI.
Main focus: new innovation services delivered under remit of
Horizon 2020, but the Innovation services under the remit of
COSME are also integrated.
Not included: Related Internationalisation services under the
remit of COSME (but links are mentioned)
Strand A - Future innovation services
Future EEN Innovation Services - Framework
Informing SMEs on competitiveness
•For all SMEs interested in internationalisation and innovation
•General EEN information services, often 1 to many
COSME
`
provided by EEN adviser
Future EEN Innovation Services - Framework
COSME
Helping SMEs for internationalisation and innovation
•For SMEs with a clear product, service, know-how,
project or technology with potential for
innovation
& internationalisation
`
•Personalised advice and support services, Usually 1 to 1
provided by EEN innovation adviser
a sub group of EEN adviser
Future EEN Innovation Services - Framework
`
Horizon 2020
Enhancing SMEs innovation management capacities
•For SMEs with real potential for international growth
via clear product/service innovation but lacking
innovation management capacities
•Personalised support services of several days, 1 to 1
provided by EEN innovation expert
a sub group of EEN innovation adviser
Future EEN Innovation Services - Framework
Horizon 2020
`
Facilitating SME coaching services in SME instrument
•For SME instrument beneficiaries
•Key Account Management of several days, 1 to 1
provided by EEN Key Account Manager
a sub group of EEN Innovation experts
Future EEN Innovation Services - Framework
Informing SMEs for competitiveness
•For all SMEs interested in internationalisation and innovation
•General EEN information services, often 1 to many
Helping SMEs for internationalisation and innovation
•For SMEs with a clear product, service, know-how, project or technology with
potential for innovation & internationalisation
•Personalised
advice and support services, usually 1 to 1
`
COSME funding, 60%
Enhancing SMEs innovation management capacities
•For SMEs with real potential for international growth via clear
product/service innovation but lacking innovation management capacities
•Personalised support services of several days, 1 to 1
Facilitating SME coaching in SME instrument
•For SME instrument beneficiaries
•Key Account Management of several days, 1 to 1
Horizon 2020 funding: xx service packages per country
1 service pack = 7 days
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Dialogue with
DG Research & Innovation
and
DG Enterprise and Industry
Proposed levels of EEN services
EEN baseline
activities
Promotion of EEN
support activities
Networking
activities within
and for EEN
EEN level 1
activities
Check entry
level 2 / 3
Exit
SME Feedback
activities on EU
matters
General SME advise
on EU matters, internationalisation &
innovation
(1 to n)
Check
SME’s need,
commitment &
capacity & for
internationalisation
& innovation
Signposting to non
EEN services
EEN level 2
activities
EEN level 3
activities
Personalised SME
advise on internationalization &
innovation
(1 to 1)
Personalised
partnering for SME’s
internat. business &
innovation expansion
(1 to 1)
Expert advice for
Innovation
Management
Capacity Building
(1 to 1)
Expert Key
Account Management for the
H2020 SME
instrument
(1 to 1)
Current Services - awareness raising 1-n
• For all SMEs interested in internationalisation and innovation
• Funded via COSME
Possible activities
EEN promotion activities
` pages
•Internet
•Newsletter
•Articles
•Talks and presentations
•Info days
•…
Feedback activities
•SME Feedback
•SME Envoy
•…
Networking in the region
•Exchanges with regional
stakeholder
•Exchanges with NCPs
•…
Networking within EEN
•Sector groups
•Best practice exchanges
•Training
•Working groups
•Annual conference
•…
provided by
EEN adviser
Current Services: Advice and 1-1 Support
• For SMEs with a clear product, service, know-how, project or
technology with potential for innovation & internationalisation
• Funded via COSME
Possible activities
Personalised`advice
•Advice on markets, trends,
regulations, IPR
•Advice on access to finance
•Advice on EU programmes
•…
Personalised assessment
•Potential of projects, new
products/services, markets
•Innovation need, capacity &
commitment audit
•…
Personalised partnering
•Business offers / requests
•Technology offers / request
•Research partner searches
•Brokerage events
•…
Personalised capacity building
•Training on innovation
•Training on EU funding
•…
provided by EEN
innovation adviser
New service: 1-1 Innov. Manag. capacity building
• For SMEs with real potential for international growth via clear
product/service innovation but lacking innov. manag. capacities
• Enhancing Innovation management capacity
• Funded via Horizon2020
Step 1
Step 2
Step 3
Step 4
Assess SME Innovation Management Capacity
Develop an Action Plan
Implement Actions to tackle Innovation Gaps
Final Report and initiate next steps
Enhancing Innovation Management Capacity of SMEs
Funded via xx service packages per country
1 service pack = 7 days
to be delivered within 12 month max.
0.5 day
1 day
5 days
0.5 day
provided by EEN
innovation expert
Process for 1-1 Innov. Manag. Capacity Building
Innovation Management Capacity Building
• A new service to enhance SME’s Innovation Management Capacity
• A restricted number of packages are available, choose who to
support `wisely
• High level coaching provided by selected EEN “experts” (with the
right CV, selected via call)
New service: 1-1 Key Account Management
• For SMEs with a successful project within the SME instrument
of Horizon 2020
• Facilitating SME coaching within the H2020 SME instrument
• Funded via Horizon 2020
Step 1
Step 2
Step 3
Step 4
` SME Gaps and Needs
Assess
Identification and Selection of Coach
Facilitate Coach-SME-EACI interactions
Close coaching case and initiate next steps
H2020 SME Instrument Key Account Management
Funded via xx service packages per country
1 service pack = 7 days
2.5 days for SME instrument phase 1
4.5 days for SME instrument phase 2
0.5 day
1 day
5 days
0.5 day
provided by EEN
Key Account Manager
Process 1-1 Key Account Management
`
1-1 Key Account Management (KAM)
• The KAM will facilitate the coaching process for SME Instrument
beneficiaries, coaching done by external experts
• To carry`out a fast initial assessment KAM will need to be expert
level (with the right CV, selected via call)
• KAM has a role in
• checking coach credentials
• helps the client choose a coach
• facilitates interaction during the coaching process
• supports closure of coaching assignment
Tools
• WG recommends having one tool for scoping coach assignment by
the Key Account Manager to ensure common language
• WG recommends
having an “agreed” group of tools to ensure a
`
common language and to support the innovation expert to
analyse the innovation Management Capacity of SMEs
• WG recommends criteria regarding usability, output, management
and content according to latest European standards
• WG recommends process to identify and select tools
“Strand B” - how to strengthen the embedding
of EEN in the regional innovation ecosystem
• Local stakeholders act as local associated partners and the
beneficiaries are SMEs
• The cooperation
should be based on mutually favourable
`
actions set out regularly, bringing measurable added value.
• WG recommends not to impose regional/local cooperation in
the new EEN call, but to ask for an explicit strategy how to
embed EEN in the regional innovation eco-system
• WG recommends to use existing performance indicators
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Dialogue with
the audience
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Timeline
• Mid-Dec - Mid Jan. 2014: Call for the EEN 2015-2021 under COSME
• April 2014: Deadline for the EEN Call 2015-2021
• Mid Jan. 2014: Invitation letter to EEN coordinators to submit “2014
proposal” for H2020 related EEN services
• March 2014: Deadline for “2014 proposal”
• 6 Feb. 2014: Information Day on the EEN Call 2015-2021 under COSME
• 7 Feb 2014: Workshop on new EEN innovation services (recommended)
New Innovation services for 2014, existing consortia
“Normal” & New Innovation services for 2015-21, new consortia
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And now?
• Report with recommendations will be published on Merlin
Beginning of November
• WG Recommendations are under consideration by DG
Enterprise & Industry and by DG Research & Innovation
• WG recommends transparency
• Merlin Forum / FAQ (to be set-up by EACI)
• Workshop back to back with Infoday on call
• WG members available (but we are not in the driver seat!)
Yes, we KAM!
Contact:
Someone else please
This has been a Desert Adventures
and Bucket of Ice production
Thank you for Listening