Marketing ME
The Importance of Personal
Branding
Sandi Verrecchia MBA, CMC, CPCC
Satori Leadership and Life Coaching
A Brand is a
Relationship
When you think of Top Brands
what comes to mind?
Describe Madonna’s Brand?
Madonna
•
•
•
•
•
•
•
•
•
•
Innovative
Singer
Influential
Inspiring
Sexual
Dancer
Composer
Actor
Mother
Pushes the envelope and has more than just
confidence – she has guts
Who Owns This Brand?
•
•
•
•
•
•
The women behind the man
Family first
Well spoken
Lawyer
Smart
Fashion leader – yet conservative
Personal Brands are
Distinctive
Personal Brands are
Relevant
Personal Brands are
Consistent
Brand Killers
• Authenticity
– Trying to be someone you are not
Brand Killers
• GOOGLE
• Social media
– Facebook
– MySpace
– Twitter
– YouTube
• Self Doubt
Brand Enhancers
• GOOGLE
• Social media
– Facebook
– MySpace
– Twitter
– YouTube
4 Steps to Living YOUR Brand
1. Define your values
2. Define your personality
3. Create your Brand Promise
4. Write your marketing plan
Defining YOUR Values
• Get clear on your values
• What is important to you?
• What will you tolerate and not tolerate?
Defining YOUR Values
List
List all your
values – real
or perceived
Cross out
Are these
YOUR
values or
imposed
values?
Circle
What will
you not
tolerate
Read
Out loud
What are
YOUR core
values? The
values that
define YOU
What is Your Personality?
Create a personality map
• Clearly define the roles that you have in
life – What roles define you?
• What traits, characteristics and
behaviours define you?
• What is your style? How do you get things
done?
Write YOUR Brand Promise
Brand Promise
• Something that you aspire to be and is
fundamentally YOU
Brand Promise
• 5-8 words - developed from your values and
personality work
• Deep meaning to you personally
• Helps define your decisions and actions to
have a meaningful impact on someone else
• Your commitment to how you are to be for
others
Brand Promise
• Examples:
– “Smart ideas put into action”
•
•
•
•
•
Smart
Thinks outside the box
Action oriented
Values movement and change
Keen insight into personal self worth
Brand Promise
• Examples:
– “The insight to guide, the compassion to
inspire”
•
•
•
•
•
Mentor
Compassionate
Insightful
Values sharing
Lives to help others
Brand Promise
• Examples:
– “The touchstone of hope, with deep
intentionality”
• Teacher/coach (role)
• A rock like beacon (characteristics)
• Strong commitment to support others in their
journey (style)
• Underlying value of helping and support
Develop YOUR Personal
Marketing Plan
Personal Marketing Plan
• Document that outlines your brand
roadmap
– Living and breathing document
– Refer back to it often
– Helps you stay on course
Personal Marketing Plan
• How do I ensure my brand statement is
consistent across the various roles I play?
• What do I need to do (differently) to build my
brand equity?
• How do I make my brand promise distinctive
and relevant to others across the various roles I
play?
• When will I start living my brand promise?
• How will I measure my success?
Step 5
Put your hard work into action and
Start Living Your Brand
Start Living it….
☺Be Authentic and YOUR Brand Will Last
☺Stay true to your values
☺Use your plan as a road map; veer
when needed but stay on course
Questions?
Sandi Verrecchia
Satori Leadership and Life Coaching
905-319-1159
Satorilifecoaching.com