HCI Webinar:
Exploring Community Mobilization
Together
May 14, 2014
Presenters
Jeff Usher, Kansas Health Foundation
Amy Delamaide & Joyce McEwen Crane,
Center for Community Support and Research,
Wichita State University
Purposes
• Provide a working definition of community
mobilization as it relates to the Community
Change Framework and your policy priority
work
• Increase understanding of how to activate
networks and individuals through mobilization
• Create a networking opportunity for
Leadership Teams to learn from each other
and explore ideas together
Community Change Framework
Community
Mobilization
Community
Education
Environment that
Supports
Community
Health Policies
Advocacy with
Organizational
Decision
Makers
Educating
Government
Policymakers
Community Mobilization
Definition
Community mobilization is a dynamic process
that involves planned actions to reach, influence,
enable, and involve key segments of the
community in order to collectively create an
environment that will effect positive behavior
and bring about desired social change.
Community Mobilization
What does community mobilization look like?
Hierarchy of roles/actions
• Attenders
•
Physically present at meetings
• Learners
•
Demonstrates learning about targeted topics
• Responders
•
Respond to requests to take targeted action
• Actors
•
Independently initiate targeted actions
• Mobilizers
•
Invites others to take targeted actions
Community Mobilization Examples
Pre-work:
• The leadership team educates a
community garden group about
the development of a food council.
• LT asks them to educate others.
Then community mobilization happens when:
•
•
The garden group educates others about the food council.
The garden group develops a practice of bringing discussion
of policies to the food policy council once it forms.
Community Mobilization Examples
Pre-work:
• Leadership team sponsors a 5k
walk to promote awareness
of a master bike/walk plan.
• At the walk, leadership team asks walkers to
organize a walk audit through their neighborhood.
Then community mobilization happens when:
• Community organized walk audit occurs.
Community Mobilization Examples
Pre-work:
• LT updates the chamber of commerce on the
master bike/ped plan.
• LT asks the chamber to ... What could this LT
ask of the chamber?
Then community mobilization happens when:
Community Mobilization Examples
Pre-work:
• LT updates the chamber of commerce on the
master bike/ped plan.
• LT asks the chamber to ... What could this LT
ask of the chamber?
Then community mobilization happens when:
• What could community mobilization look like
here?
Community Mobilization Examples
Pre-work:
• LT updates the chamber of commerce on the
master bike/ped plan.
• LT asks the chamber to identify how they can
demonstrate support for the plan.
Then community mobilization happens when:
• The Chamber writes a letter in support of the
plan.
• A local business adds a bike rack.
Community Mobilization Examples
Pre-work:
• LT educates key stakeholders about new
healthy vending and concessions options.
• LT asks key stakeholders to ... What could this
LT ask of key stakeholders?
Then community mobilization happens when:
Community Mobilization Examples
Pre-work:
• LT educates others about new healthy vending
and concessions options.
• LT asks key stakeholders to ... What could this
LT ask of key stakeholders?
Then community mobilization happens when:
• What could community mobilization look like
here?
Community Mobilization Examples
Pre-work:
• LT educates others about new healthy vending
and concessions options.
• LT asks key stakeholders to help identify,
select, and advocate for healthier items.
Then community mobilization happens when:
• Vending machine operators identify healthy
options.
• Concession vendors set up a taste test at the
park.
Community Mobilization Examples
Pre-work:
• LT sends press release to the media about a
‘safe routes to school’ planned activity.
• The press release asks members of the media
to do ... What?
Then community mobilization happens when:
Community Mobilization Examples
Pre-work:
• LT sends press release about a safe routes to
school plan activity to the media.
• The press release asks members of the media
to do ... What?
Then community mobilization happens when:
• What could community mobilization look like
here?
Community Mobilization Examples
Pre-work:
• LT sends press release about a safe routes to
school plan activity to the media.
• The press release asks for members of the
media to cover an upcoming LT activity. Then
community mobilization happens when:
• The media covers the activity.*
• After reading the story, parents initiate a
walking school bus of their own accord.
Community Mobilization Examples
•Let’s hear from a couple of communities!
Discussion Questions
What does
community mobilization
look like in your
community?
Discussion Questions
What about mobilizing
others has challenged you
the most?
Discussion Questions
What mobilization efforts
have you found to be
most successful in your
community?
Discussion Questions
What are your next steps
with regard to mobilizing
others to make progress
on your policy priority?
Wrap-Up
• Closing remarks
• Look for a survey
• Announcements