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Welcome to Latvia!
Latvija
Maija Poča
Latvian Tourism Development Agency
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Latvija
TOP
10
tourist sites
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
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Latvija
Travelers visit Latvia
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Latvija
The Tourism Sector 2010
In 2010 tourism went up in Latvia comparing to the dramatic figures from the previous year.
The bednights of non-resident travelers increased by 12.3%, while arrivals increased even by 16.4%.
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The increase of the tourism sector in 2010 is mainly due to the following factors:
• marketing activities by “LiveRiga” in the key priority markets;
• significant increase in demand for Latvian tourism products from Russia;
• the accessibility – by rail, by air, by coach.
(passengers served in Riga International Airport increased by 14.7%. comparing to the previous year)
Latvija
In comparison with the 1st quarter of 2010, when bed occupancy rate comprised
23.9%, in the 1st quarter of 2011 the indicator in Riga hotels has increased
(constituting 26.4%), similarly as in hotels of Latvia generally.
Source: Central Statistical Bureau of Latvia
Satisfaction rates
Unsutisfied (1+2)
3
... Value for money
...with level of expenditures for holidays
4
Very satisfied (5)
Hard to answer
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5 13
6
34
13
35
30
28
Avarage (1-5)
18
18
4.1
4.0
Latvija
...with holidays in general
5 7
29
44
15
4.3
Tourism Brand
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Latvija
Cooperation
A new tourism portal - www.latvia.travel
Monthly newsletter - www.greetingsfromlatvia.lv
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An official agency website www.tava.gov.lv
Marketing materials
Seperate portal with information and materials about Latvia
brochures, interactive presentation,
video stories, marketing materials, photos
Latvija
Marketing specialists
Anita Priedīte (anita.priedite@latvia.travel) – Russia, Germany
Ramona Kačanova (ramona.kacanova@latvia.travel) - Scandinavia
Maija Poča (maija.poca@latvia.travel) – Baltic (Latvia,Lithuania, Estonia)
Brigita Stroda (brigita.stroda@latvia.travel) – other European countries
Annual “Baltic Connecting” workshop – 25-29 September, 2011
www.balticconnecting.com
Tour-operators` visits and a workshop
www.latvia.travel
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Latvija
www.greetingsfromlatvia.lv
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Latvija
www.tava.gov.lv – videos and
interactive presentation
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Latvija
Tourism Publications
Available online
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There are number of tourism publications in several languages available for
download on our website: www.latvia.travel/en/brochures-and-leaflets-0
Available in hard copy
Most of the publications are also available in hard copy in limited edition.
Requests should be forwarded to: enars.plinta@latvia.travel
Latvija
21
Baltic Connecting
• 25 -29 September, 2011
workshop and tour-operator visits
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• In 2012
- a worskhop before the tourism fair
“Balttour 2012” in February
Latvija - tour-operator visits
- in September
Follow the news at:
www.balticconnecting.com
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Thank you for your attention!
Latvija
Latvian Tourism Development Agency
info@latvia.travel
www.latvia.travel