The Best Value In American Motorsports
What is SCCA Pro Racing?
Subsidiary of Sports Car Club of America
• Historical motorsports heritage / Oldest sanctioning body
– Founded in 1944
•
55,000 member organization dedicated to motorsports events.
In the early ’60s, Sports Car Club of America launched professional road racing
in the United States. Classic racing series like the Trans-Am and Can-Am
were its cornerstones then, evolving into SCCA Pro Racing, which remains
at the forefront of sports car entertainment today, with its hallmark series –
the SCCA SPEED World Challenge.
Mark Donohue – Can-Am
Parnelli Jones – Trans-Am
Race Product (Series)
Overview
SCCA Pro Racing SIRIUS Satellite
Radio Mazda MX-5 Cup
SCCA Pro Racing SPEED
World Challenge
Mazda’s fun, open-top MX-5 is the
platform in a “spec” series that puts a
premium on driver skill over race car
development.
The cars we all drive, or wish we were
driving. 50-minute races, standing start
to finish for both the SPEED GT and
SPEED Touring Car Championships.
SCCA Pro Racing also provides sanctions for the
following top level series:
F2000 Championship Series
Formula Drift
SCCA Formula Russell Championship
Presented by Yokohama
SCCA SPEED World Challenge
• America’s top production car-based championships
– 2 divisions (SPEED GT & SPEED Touring Car)
• The cars we all drive, or wish we were driving.
• Easy to understand race format
– Each division races separately
– Standing starts
– 50 minute races
SCCA SPEED World Challenge
• SPEED GT
– World’s top sports cars &
ultra high performance
sedans
– Aston Martin, Cadillac,
Chevrolet, Dodge, Ford,
Nissan, Pontiac, Porsche
• SPEED Touring Car
– The cars many Americans
drive. 4-seaters under 3liters but modified to run
unlike any family car
– Acura, Audi, BMW, Honda,
Lexus, Mazda, Mercedes,
Subaru, VW
What people are saying about SCCA Pro Racing:
“The Best Road Racing in the Country.”
Car and Driver Magazine
“The most competitive road racing in the world.”
RACER Magazine
“Some people like Road Racing. Some people like Drag Racing.
There is only one series in North America that starts every road
race with a drag race. What does nearly 20,000 horsepower
sound like? Catch the standing start of a Speed GT race and
you’ll find out.”
SCCA Pro Racing Fan
Demographics
Demographics
• Gender
– SCCA Members are 77% Male
• Age
– 52% of SCCA Pro Racing fans are under 40
• Income
– Average HH Income of SCCA Members is over $128,000
– Average HH Income of Pro Racing fans is over $89,000
– US HH Income average is approximately $50,000
• Attendance
– World Challenge attendance eclipsed 1 million fans in 2006
Television Performance
&
Media Partnerships
Television
2006 SCCA SPEED World Challenge series TV results
– SPEED World Challenge broadcast audience grew 15%
– No other road racing property draws more viewers per race to SPEED
Channel
– Throughout the season, 5.4 million race fans watched SPEED GT &
Touring Car on television
Average Viewers Per Event
275,000
Viewers
255,000
235,000
215,000
195,000
175,000
2002
2003
2004
Year
2005
2006
Media Partnerships
Through our media partnerships and coverage, SCCA Pro
Racing fans have more access, and sponsors have more
outlets, to reach fans than ever before.
TV
Print
Web
AutoWeek
SCCAPro.com
RACER Magazine
World-Challenge.com
Modified Magazine
MX-5Cup.com
Car and Driver
SPEEDtv.com
SportsCar
Motorsport.com
Performance Racing
News
AutoWeek.com
USA Today
TheRaceSite.com
2007 Schedule
SPEED GT Championship
Date
3/16
4/15
5/19
5/24
6/10
7/8
7/21
8/26
10/5
10/21
Venue
Sebring Int’l Raceway
Toyota Grand Prix of Long Beach
Miller Motorsports Park
Lowe’s Motor Speedway
Watkins Glen International
Grand Prix of Toronto
Mid-Ohio Sports Car Course
Mosport International Raceway
Road Atlanta
Mazda Rcwy Laguna Seca
Market
DMA 20 – Orlando
DMA 2 – Los Angeles
DMA 36 – Salt Lake City
DMA 27 – Charlotte
DMA 173 – Elmira
Toronto, Ontario
DMA 16 – Cleveland
Toronto, Ontario
DMA 9 – Atlanta
DMA 6 – San Francisco
2007 Schedule
SPEED Touring Car Championship
Date
3/16
5/19
5/28
6/9
6/10
7/8
7/21
8/26
10/5
10/21
Venue
Sebring Int’l Raceway
Miller Motorsports Park
Lime Rock Park
Watkins Glen International
Watkins Glen International
Grand Prix of Toronto
Mid-Ohio Sports Car Course
Mosport International Raceway
Road Atlanta
Mazda Rcwy Laguna Seca
Market
DMA 20 – Orlando
DMA 36 – Salt Lake City
DMA 28 – Hartford
DMA 173 – Elmira
DMA 173 – Elmira
Toronto, Ontario
DMA 16 – Cleveland
Toronto, Ontario
DMA 9 – Atlanta
DMA 6 – San Francisco
SCCA Pro Racing Partners
Your Logo Here
Official Partnership Opportunities
World Challenge, SCCA’s crown jewel series, has
a number of partnership opportunities that are
proven, powerful marketing tools that may be
customized for your business
Official Team Partnership
Category-exclusive marketing
opportunities
Stronger, more marketable
racing format
Authentic position within
the sport
Your Logo Here
Potential expanded
partnerships with SCCA
Pro Racing
Exclusive cross-promotional
opportunities with other partners
Puts your brand on the
playing field
Team Primary Sponsorship
• Cements your corporate brand in every visual
and audible team/car reference
• Primary Sponsor benefits:
– Entitlement recognition – de facto team/car ownership through
branding
– Prime location signage on racecar
– On-Site Display
– VIP Hospitality and Event Access
– Print advertising media and editorial coverage
– Promotional Materials
– PR Support
– Broadcast media
Branding
Custom images of team’s car, transporter, team
uniforms, etc. with potential sponsor branding on
each
Official Team Partnership
• Additional benefits can include:
– Exclusive private events at race tracks
– Racecar/driver appearances
– Professional racing school outings
Sponsorship Exposure Value
Sponsor Friendly – Great ROI
•
World Challenge telecasts contain more sponsor mentions (exposure
value) per hours of programming than any other professional racing series
•
In 2006, sponsor recognition increased by 21% over 2005
•
In 2006 the World Challenge entitlement garnered over $1.1 million in
measured value from the telecast alone – not counting the value from print,
direct mail, activation, news, public relations, etc.
Team Sponsorship Proposal
• Details of proposal
• Partnership Financials, etc.