NIFT STYLE
Create, Modify and experiment…
NIFT Hyderabad, India
Fashion Design 4
INTRODUCTION
• The National Institute of Fashion And Technology, Hyderabad is not just a
design college but a diverse group of people coming together to celebrate
fashion, art and culture.
• A Niftian balances the work load, social needs and most importantly
keeping alive our innovative take on the design world’s activities.
• Despite the restrictions put upon us by the society, our university brings out
unique styles that prove to make us trend setters and help prove our
individuality.
• NIFT surely does have it’s own style, as the students are ready to take risks.
• Their style, looks, appearances, attitudes are dynamic and changes
according to their will and depends solely on them.
There is no stopping us…
We went around the NIFT campus to see if there was a particular “NIFT style” . After
careful observation and analysis of various individuals, we realized that there are
various styles that can be seen on campus. These include
• Clothing : We categorized clothing into fitted and loose clothing. Fusion clothing
with ethnic and western aspects can be seen as well.
• Accessories : Experimental accessories are seen everywhere!
• Hairstyles : These are innovative, unique, and quite distinctive.
• Self Expression : People express themselves in all sorts of ways. Tattoos, piercings, etc.
can be seen all around. Individuals also express themselves through music, sports,
etc.
People combine parts of these styles to come up with various looks such as “grunge,
punk, hipster, etc” which they adapt from the runway and media. It is also seen that
people change over time. Individuals who are conservative in the beginning begin
to dress more liberally in the end and vice versa. Therefore, the NIFT look can be
described as eclectic, and individualistic.
CLOTHING
ETHNIC WEAR
• Ethnic wear- A trend and Tradition
• Being an integral part of our culture, ethinc wear
takes a very important role in NIFT style.
CLOTHING
WESTERN WEAR
• Western wear- the modern touch
• With the influencing culture of the west, the western trends
have deeply captured our attention in terms of fashion.
CLOTHING
FUSION WEAR
• Fusion wear – West meets East
• Being designer students, adapting to new looks by incorporating Indian
culture with that of western is challenging and an emerging trend.
Self Expression
Accessories
Tattoo Art- Sink in Ink
Tattoos being a very common
trend
Accessories
Self Expression
Hair streaks on the move- everyone wants one
Self Expression
Accessories
Piercings-bold and strong
Piercings own a very important
place
Self Expression
Accessories
“SKULLCANDY” A TREND MORE THAN AN
EARPHONE
Self Expression
Accessories
CULTURE OF STUDS,
PIERCING ...
HAIRSTYLING...
GLASSES...
Accessories
Footwear
• While people are not very experimental with
their clothing, they show a variety in footwear.
• Some of the commonly seen
footwear are:
1. Bellies
2. Kohlapuris
3. Espiderals
4. Flip Flops
5. Shoes
Hair stylesTie it up or let it down
DO WE DRESS TO IMPRESS???
Some of us dress to impress ourselves, there is nothing like the satisfaction of
looking at yourself in the mirror and loving what you see. Almost everyone
loves feeling like they look amazing, and it brings about a sense of joy in us.
Some of us, however, dress up to impress others. Having someone tell you how
nice you look never ceases to make us happy. In the end, we’re designers,
and everything we wear makes a statement.
G. Abhilash
Student (K.D. Sem. IV) and a well
known face at the campus of NIFT
Hyderabad.
Has a personality one cannot
overlook and is known by the style he
carries himself in. Which, is notably
different from the other boys his age
beyond the campus.
Personal style Features : Piercings (nine
of them), dreadlocks, 3/4th jeans,
capris, XL Shirts and T- Shirts, use of
multiple accessories (Metallic,
Beaded, or having a Christ cross) and
a CareFree attitude.
“I idealize Bob Marley” Says Abilash.
Other interests : rock music, guitar,
bikes (and using his creativity in it’s
modifications.)
Anupam Ladha
Student (TD, semester IV)
Known by his cheerful attitude
and Helpful behavior,
Anupam is mostly seen
wearing clothes representing
his department.
(In terms of repeats, motifs,
fabric,
Surface embellishment etc.)
His style features include ethnic
clothing with constantly
changing way of putting it up
and experimenting with his
hairstyle.
He always tries to implement
change in himself while
retaining his
admiration towards the ethnic
Indian clothing over purely
western.
Srinivas
Student (FC Sem :IV)
Popularly known by the
name Chaini and as one
of the most Funky, playful,
mischievous personality in
and around the campus.
He is an amazing dancer
and performer whose
styling is a depiction of his
nature.
His Styling features can be best described by words like funky,
energetic, playful, carefee etc. He mostly wears T-Shirts specific to this
playful attitude, such as bright coloured, ones with printed jokes and
symbols.
His piercings, one-of-a-kind Afro hairstyle, neon coloured earphones n
colorful attire make him different from others around him.
His interests and inspirations can be rooted to Hip-Hop music.
Shiv Sonu
Student (KD, Semester : VIII)
Popular figure in NIFT Hyderabad
known for
his sense of styling, experimenting
with his looks and his personality.
“I believe in experimenting” says
Shiv and
his dynamic looks over the four years
do justify his statement.
His most prominent style feature is
the hairstyle. Which, though
basically is curls,
but is constantly changing.
Others being his large baggy T-shirts
over the tall height (use of dull
colours), fitted trousers rigid postures,
and his changing styles of keeping
beard.
His styling inspiration and interest
remain the same Sports.
Chinmai Mahesh
Student (KD, Sem : IV) of NIFT
Hyderabad has his own
unique style of dressing up
and carrying himself. Inspired
by the Hip-Hop culture and
costumes of Rap artists, He
always wears huge extra
large T-Shirts with prints on it.
Other Styling features are
multiple Tattoos, shades,
piercings, huge beard with
little or no mustache,
excessive use of accessories
(such as chains, thumb rings,
studs, wrist bands etc), 3/4th
jeans, torn jeans with flip flops.
Siri Narayan
Student (K.D. Sem. VI) from the
campus of NIFT Hyderabad.
Her unique personality and
admirable sense of fashion that
stands out among the other girls in
the college.
Her personality stands out as an
experimental, risk taking young
woman, who likes to challenge
herself with new looks.
Personal Style features : short hair
pixie cut, inspired by Japanese
short spaghetti tops with jackets or
cardigans, with loose denims or
trousers. Branded pair of
headphone. Big earrings, subtle
colors.
“I break the stereotypical rules’
Other interests : rapping, hosting,
hip-hop, counter culture
approaches, feminism
Utkarsh Kumar
Student (F.D. Sem. VIII) another popular
face in the campus of NIFT Hyderabad.
His style, is inspired from his father, which
made him wear ethnic kurtas and
chappal, setting the trend for many
youngsters this generation.
Personal Style features : Long spiked up
hair, kurtas with kholhapuri chappal,
with modern accessories, bracelets and
chains.
“I sketch my own hairstyles”.
Other Interests :trying new things, music,
hip-hop and rock.
Richa Banjara
Student ( T.D. Sem. IV) from the campus of
NIFT Hyderabad.
Her personality calls out as a tough,
headstrong woman, whose sense of style
is reflective of the contemporary style of
Ahmedabad with slight touch of her own
bold and sporty nature.
“I grew up with guys all my life”
Personal style Features : Metal
accessories(earrings, nose rings),
piercings, metal bangles, metal anklets,
loose t-shirts, shorts and loose pants,
ethnic wear, sport shoes, short hairasymmetric with colour, bold frame
glasses.
CONCLUSION
• Here at NIFT, people create, modify and experiment styles.
• They dress to set a trend for other people to follow.
• They adapt styles from outside and interpret them in their own ways.
• They want to portray themselves as cool, chic, and fashion updated.
• Some people don’t really follow a particular style or look,
but they like to mix and match styles.
• NIFTIANS give a new direction to styles.
• Students here at NIFT are encouraged even by the
faculty to experiment with their looks.
• Being a part of a fashion institute, everyone here dresses
in way that they inspire the outside world and set
examples.