The common purpose of initiatives National initiatives are directed from the Government’s Department of Culture, Media and Sport (DCMS), which works closely with Sport England, the Youth Sport Trust, the National Governing Bodies of each sport and local councils. Initiatives generally aim to increase the popularity and participation in a particular sport or activity. They can involve support for players, officials and coaches, helping to provide facilities, equipment and/or technical, organizational or financial support. To increase the time people spend participating To provide more opportunities for competition To increase the number of people participating in schools and the wider community To encourage people to participate in a wide range of roles, including umpire, coach etc. To provide opportunities for everyone to get involved with sport Common purposes of initiatives To raise the profile of sport in general and particular sports in schools and in the wider community To provide minority groups with opportunities to participate To bring people, who haven’t taken part in sport for a long time, back to sport To provide people with the opportunity to experience and be involved with high quality sport To provide opportunities for people to improve and increase their skills in their chosen sport and role Increasing participation in sport to improve health The Department of Culture, Media and Sport (DCMS) wants to increase participation in sport to improve everyone’s health, with a focus on priority groups. • Lower social-economic groups • Adults with a limiting disability or Illness • Women and girls • Black and minority ethnic groups. • Over 50’s Sport centres aim to provide and encourage the community to take part in an active lifestyle. They can make their facility more accessible by arranging their sessions and pricing structure in different ways according to the priority groups they are targeting PLACES Transforming the places where people play sport, making the benefits of London 2012 visible in cities, towns and villages across the country through: Iconic facilities Inspired Facilities Protecting Playing Fields PEOPLE We are inspiring people to make sport happen at the local level, embedding the Olympic and Paralympic values in grassroots sport, through: Sport Makers. Club Places People Play is a £150m initiative that is bringing inspiration and magic of a home Olympic Games and Paralympic Games into the heart of local communities PLAY We have created sporting opportunities and challenges that give everyone the chance to become part of the mass participation legacy, through: Gold Challenge - Sportivate Sport England Initiatives Both these initiatives are supported by Sport England. Initiatives are either to grow participation, sustain participation or providing participants with the opportunity to excel. Investigate both of these initiatives and provide a brief explanation of what they do, how they do it and whether they arte focusing on growing participation, sustaining participation or providing opportunities to excel DCMS uses Exchequer and national lottery funding to grow, sustain and excel participation in sport in the UK . How does it achieve its targets?