Target Market
Glamping
TIA REPORT MODULE 713
CLÉA FREI & ANYA FAVRE www.glampingholiday.co.uk
Table of Contents
Glamping, what is it?
Ecology
Target Markets
Destinations
Examples
Advantages & Disadvantages
Conclusion
Glamping, What Is It?
Early 1900’s – Safari
New trend: experience the positive aspects of camping without the “uncomfortable” negatives
Inspired by young wealthy festival goers
Manufacturers are taking advantage http://www.blog.lowisandleakey.com/wp-content/uploads/2012/06/old-camp.jpg
bayshorespringfest.webs.com
Ecology
Ecolo-chic
Ecolodges
Eco-designed structures
Target Market
Couples
Families
Graham Hood (13. September 2013). Family glamping in the UK: readers' travel writing competition 2013.
Available at: http://www.theguardian.com/travel/2013/sep/13/leicestershire-glamping-family-holidaycamping
.
Safari-adventurer
Eco-travellers
People that like adventure but also seek for security and comfort
Business ?
http://3.bp.blogspot.com/-rCaj6_d-_Q8/ULLuPyO_WSI/AAAAAAAAAFA/2Ov-v6qhA3k/s1600/target-market.jpg
Destinations
North America
South/central America
UK
Africa
Europe
Oceania
Asia cbsd.org
Middle East
Examples
Source: www.glamping.com
WhitePod - Switzerland
“Whitepod aims to be a model for sustainable tourism by using a number of measures to limit its impact on nature”
( www.whitepod.com
)
Prices starts at 360 CHF per Pod/Night, regardless the number of people
Availability calandar on the internet website
http://www.youtube.com/watch?v=hJQeSd71D-0
Advantages Disadvantages
Out of common experience
New way to travel
Unique experience
Available on Tripadvisor
Unexpected issues
Book long in advance
High prices
Conclusion
High level of camping
Eco-friendly
Innovative idea
New experience in the accommodation world
Increasing number of destination
Some new target market (business?)
Sources
Glamping in Switzerland. (2012). Retrieved from: http://glamping.com/europe/le-vieux.html
and http://glamping.com/europe/glamping-switzerland-whitepod.html
Whitepod hotel // New video of the resort. (2011). Retrieved form: http://www.youtube.com/watch?v=hJQeSd71D-0
Value Glamping. (2012). Retrieved from: http://glamping.com/value-glamping.html
Glamping. (n.d). Retrieved from: http://glamping.fr/
Go Glamping. (2010). Retrieved from: http://goglamping.net/
Place au glamping. (2011). Retrieved from La Presse : http://www.lapresse.ca/voyage/destinations/quebec/200904/08/01-
844911-place-au-glamping.php
Week-end en glamping. (2010). Retrieved from: http://www.weekend-glamping.com/
Le guide du glamping. (2013). Retrieved from : http://www.guide-glamping.com/
Camping vs Glamping. (n.d.). Retrieved from: http://petergreenberg.com/2013/08/13/camping-vs-glamping-what-would-yourather/
Glamping - Eco Hotels. (n.d.). Retrieved from Buenosaires habitat: http://www.buenosaireshabitat.com/argentina-realestate/glamping.html
Glamping Solutions. (n.d.). Retrieved from Ecostructures: http://www.ecostructures.com.au/
Le glamping… Un nouveau mode de camping. (n.d.). Retrieved from parenthèses imaginaires: http://parenthesesimaginaires.com/dordogne-perigord/blog/le-glamping-tout-comprendre-sur-ce-nouveau-mode-de-camping/
What is Glamping? (n.d.). Retrieved from Wisegeek: http://www.wisegeek.org/what-is-glamping.htm
What is Glamping? (n.d.). Retrieved from Glamping.com: http://glamping.com/what-is-glamping.html
