Social Media Blog
EDT180
Peter Choma
• Yik Yak is a social media blog application.
• Yik Yak is similar to Twitter, but users are
anonymous.
• Users can post anything that anyone near their
current location can read.
• Yik Yak brings local talk to you.
Anonymity
Shared
with locals
only
“Feed” like
Twitter
Yik
Yak
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Yik Yak uses your current location (1.5 mile radius).
Users “Yak”, a max. 200-character post.
Those within range can see each other's Yaks.
Yaks can range from local events to funny jokes.
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3
Next to each Yak are up vote or down vote arrows.
Gaining up votes will increase Yakarma.
^
Gaining down votes will decrease Yakarma.
Users control what’s popular/hot, and vise versa
using these arrows.
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• “Yakarma” are the points
gained or lost determined by
the up vote/down vote arrows.
• A higher Yakarma score means
local people agree with and
understand your Yaks.
• A higher score in other words,
says whether “you get it”.
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• Users may also reply to Yaks.
• Replies may also get up votes or down votes.
• Yaks can also be shared to many different social
media platforms such as Twitter and Facebook.
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• Yaks that gain popularity can appear
on the “Hot” tab which is renewed
with new Yaks daily.
• The “Peek” tab has featured events
that users can Yak about.
• Colleges have their own threads
that anyone can visit, read and vote
upon.
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• The social media blog Yik Yak brings unity to
communities.
• Local businesses can use Yik Yak to Yak
grand openings or daily specials.
• Yik Yak can be used to find social gatherings.
• The share feature allows for easy promotion
of Yaks.
• More Benefits of Yik Yak
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Percentage (%)
Where Do You Get Your News?
70
60
50
40
30
20
10
0
TV
Internet
Radio
Newspaper
2000
56
0
43
47
2004
61
24
40
43
2008
57
29
34
35
2012
56
40
30
29
PEW RESEARCH CENTER 2012 News Consumption Survey
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3525
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24
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Thank you ladies and gentlemen for
listening. I hope you enjoyed the
presentation. If you have any questions
please contact me below. Ride the Yak!
Peter Choma
yikyak@gmail.com
1(800)YIK-YAKK
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