AMS 2030 – Executive Strategy
Introduction to AMS Council
Mission Statement
“To improve the quality of the educational,
social, and personal lives of the students of
UBC.”
History
• Spencer Keys (AMS President 2005-2006)
developed first “Strategic Framework” for
the AMS
• Enforced for one year, lost in transition,
minimal by-in from students
• Caroline Wong (AMS President 20132014) created the Vision Taskforce
• AMS Council re-drafted Vision Taskforce
to AMS 2030 Taskforce in April 2014
Purpose
• Provide a long-term macro direction for the
Society post-New SUB
• Enshrine the values and vision of the
Society through direct member
engagement to instil a sense of ownership
• Provide structure and stability in an
intransient organization without binding the
hands of future Councils
Process
• AMS 2030 is not built in isolation
(community-driven initiative)
• Built around multiple-overlapping
strategies that correlate to the values of
the organization (Access AMS, Engage
AMS, Ignite AMS, Invest AMS)
• Referendum approval in 2015, ratification
by undergrad societies
Issues Being Address
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Transparency
Accountability
Efficiency
Effectiveness
Communication
Engagement
Accessibility
Community & Partnership-Driven
AMS Strategic Planning
THE FOUR STRATEGIES
The Four Strategies
• AMS Strategic Plans have been very macro,
to the extent of a lack of direction
• AMS Council has a desire to delve deeper
into specific issues (see values) while
balancing their focus between macro and
micro
• Each strategy allows for sharper focus, more
detail towards implementation, and a clear
direction for the Society to take
• All plans contain five goals, three sub-goals,
with a supplementary recommendation on
metrics and KPIs
The Four Plans
Access
AMS
Invest
AMS
AMS
203
Ignite
AMS
Engage
AMS
Access AMS
• Issues Addressed: Transparency +
Accountability
• Goal: To build an open AMS that is
transparent and accountable to its members,
with opportunities for meaningful, accessible
public participation, made possible through
innovation, technology and collaboration
• Focused around the concept of Open
Government & Open Data
• Code changes, access to information
policies, improved communications
Engage AMS
• Issues Addressed: Communications +
Engagement
• Goal: To build a culture of inclusiveness
and ownership amongst AMS members,
where there is a constant exchange of
information and ideas
• Focused around implementation of new
Communications Strategy, new
communications tools, and changes to
methodology
Ignite AMS
• Issues Addressed: Accessibility +
Community Partnerships
• Goal: To build a more streamlined and
integrated AMS, building formal ties to all
areas of student life at UBC, fostering
student involvement and participation
• Focus on creating a simpler structure with
reduced internal-navigation
• Formal ties with non-AMS affiliated groups
(Rec, RezLife, Athletics, Greek Life, etc.)
Invest AMS
• Issues Addressed: Facilitation of previous
plans, technological upgrades
• Goal: To build a innovative and leading-edge
student society using technology to
supplement current functions, engage
members, and improve access
• Over $500,000 of technological investment
• Financial systems, club management,
surveying and data collection, board
management, internal communications,
mobile applications, etc.
Implementation and Concept
PROCESS AND CHALLENGES
Process
• Strategies to be drafted by the Executive,
sent for open consultation before being
referred to AMS 2030 Taskforce
• Once at Taskforce, to be vetted, reviewed,
and sent to AMS Council for ratification
• Once ratified, plan placed into the formal
AMS 2030 proposal
• Once all proposals ratified, AMS 2030 sent
to students for approval
Capacity + Challenges
• Even with 15 months, these strategies will
not be fully implemented by our turnover
• Goal is to create the strategies, send to
Council, and have future Councils’
implement at their discretion
• Project being coordinated by Presidents’
office, driven with support by staff and
AMS 2030 Taskforce
Timeline
• Access AMS– Introduction to AMS Council by June 25th,
adoption by late July, implementation phased through
December 2016
• Engage AMS – Introduction to AMS Council by August 14th,
adoption by late September, implementation phased through
December 2016
• Ignite AMS – Introduction to AMS Council by October 1st,
adoption by late October, implementation through December
2016
• Invest AMS – Introduction to AMS Council by June 11th,
adoption by July 2nd, implementation through April 2015
• AMS 2030 – First consultative draft to AMS Council by
September 1st, public consultation through October 15th,
second consultative draft by November 1st, referendum
approval in January.