Tuesday and Wednesday
February 11 and 12, 2014
• I can use proper grammar. –bell ringer
• I can determine the purpose, target
audience, persuasive and propaganda
techniques in a variety of PSA’s.
• I can write a response to an article.
• I can create a Public Service
Announcement using
propaganda/persuasive techniques in
order to learn how to apply those
techniques in my persuasive writing.
Bell Ringer
• Complete numbers 8-10 on your own paper.
Check Yourself
• 8) J – the sentence requires a comma between the
clauses for clarity.
• 9) C – Eliminating everything but “those who” makes
the sentence more concise without changing its
meaning
• 10) J – Information about King Arthur is not relevant
to this passage; the sentence should be omitted.
Today’s Activities….
• Review Aristotle’s Persuasive techniques and
propaganda techniques
• Examine PSA’s and discuss the purpose, target
audience, persuasive and propaganda
technique(s) used
• Form groups
• Read article
• Write letter
• Begin planning process
Aristotle’s Persuasive
Techniques
• Ethos- ethical appeal (based on the character of
the speaker or the writer. Relies on the character,
reputation, or expertise of the writer to give the
argument validity.)
• Pathos-emotional appeal (Uses literary devices such
as imagery, sound devices, figurative language,
connotative diction to appeal to the emotions)
• Logos- logical appeal (research, facts, statistics and
reason)
Propaganda Techniques
•
•
•
•
•
•
•
Bandwagon
Misleading Claim
Expert opinion
Testimonial
Emotional appeal (transfer)
Repetition
Rhetorical Question
PSA
• PSA: Public Service Announcement
• Promotes programs, activities, or services of
federal, state, or local governments,
or the programs, activities or services of non-profit
organizations
and other announcements regarded as serving
community interests
• PSA’s can come in the form of video, radio, paper
(any media outlet)
1.
2.
3.
4.
Examine the PSA ad and evaluate the effectiveness. (Does
the image, slogan, information stick with you? Make you
think?)
Create a T-Chart with 4 columns.
Label the columns: purpose, target audience, propaganda
technique(s) and persuasive technique(s).
Determine the purpose, target audience, propaganda
technique and persuasive technique.
1.
Remember an ad can use more than one technique!
??? Ever heard of these
slogans???
"This is your brain. This is your brain on drugs. Any
questions?"
"A mind is a terrible thing to waste."
"Friends don't let friends drive drunk."
"You could learn a lot from a dummy."
• These are all widely recognizable slogans from
national Public Service Announcement Campaigns
Famous PSA’s from the
past
• http://www.youtube.com/watch?v=nl5gBJGnaXs
• http://www.youtube.com/watch?v=KQ_0AwM93j4
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
Examine the PSA
• Determine the
purpose,
target
audience and
technique(s)
Examine the PSA
• Determine the
purpose, target
audience and
technique(s)
http://www.youtube.com/watch?v=2RUYk
zJio24
http://www.youtube.com/watch?v=YpHlzt
PeHf8
http://www.youtube.com/watch?v=rOw6T
LA85S8
Examine PSA
• http://www.dhs.gov/files/reportincidents/seesomething-say-something-public-serviceannouncements.shtm#1
• Determine the purpose, target audience and
technique(s).
• http://www.youtube.com/watch?v=R0LCmStIw9E
• Determine the purpose, target audience and
technique(s).
Possible PSA Topics
•
•
•
•
Safe Driving (i.e. texting, drinking, distracted, etc)
Performance Drugs Among High School Athletes
Bullying
Teen Peer Pressure (Say Yes, Say No)
Group Project
Explanation
• You will be placed in groups according to your
topic of interest.
• Each member will be responsible for working on
your group’s PSA!
• Read the article about your topic.
• Write a letter
• Your group will research on Thursday and will create
your PSA in power point format and will present to
the class.
• Remember it is best to incorporate all 3 of Aristotle's persuasive
techniques: ethos, logos, pathos
A Look Back
• Look at a couple of student PSAs from the past.
Article and Letter
Read the article.
Take notes about your article.
What do agree with?
What do disagree with?
Write a letter to the author discussing three things
that you agree or disagree with about their article.
You must have commentary to back up your
claims.
• If your article is short, you need to read two.
•
•
•
•
•
Explanation of how work
will
be
completed
• Each member will be responsible for working on this
project!
1. Determine PSA:
2.
3.
4.
o Purpose -(increase awareness, public to take action, etc.)
o Target Audience-(K-12 students, high school students, middle-high school
students, general public, etc.)
o Techniques/Appeals you want to include- (Ethos, Logos, Pathos, Emotional
appeal, Testimonial, Bandwagon, etc.)
Begin Research
o All members will research their group’s chosen topic.
Plan your PSA
o
Decide what research and graphics you want to include.
Create PSA
o Once you have completed the graphic organizer, create your PSA using Power
Point. You may add pictures, charts, video, music, etc.
o After your PSA is complete, using the same method as you did to complete
your storyboard, your group should come up with a justification about your
PSA. The justification should be a paragraph about why the content of your
PSA is important, how is it relevant, and how you used the persuasive appeals.