Launch of the Smokefree West Sussex Operational Plan and Stoptober 2014
Monday , 8 September 2014
• “The mission of comprehensive tobacco
control programme is to reduce disease,
disability and death related to tobacco use. A
comprehensive approach – one that optimizes
synergy from applying a mix of educational,
clinical, regulatory economic and social
strategies has been established as the guiding
principle for eliminating the health and
economic burden of tobacco control.”
US Surgeon General cited in the Tobacco Control Plan
West Sussex Tobacco Control
Operational Plan
Ten High Impact Changes
Purpose
“Reduce smoking prevalence
and health inequalities
associated with smoking in
West Sussex”
Stopping the
promotion of
tobacco
Effective
communications
for tobacco
control
Making tobacco
less affordable
WHO strands
of Tobacco
Control
Reducing
exposure to
second hand
smoke
Effective
regulation of
tobacco products
Helping tobacco
users to quit
Ten High Impact Changes
Working in partnership is the
building block of success
Build and sustain capacity in tobacco
control
Gather and use the full range of data Tackle Cheap and illicit tobacco
to inform tobacco control
Use tobacco control to tackle health
inequalities
Influence change through advocacy
Deliver consistent, coherent and
coordinated communication
Helping young people to be tobacco
free
An integrated stop smoking
approach
Maintain and promote smoke free
environments
Working in partnership is the
building block to success
A comprehensive tobacco control programme involves multiple agencies and
a clear commitment from senior officers at each partner organisation.
Gather and use the full range of
data to inform tobacco control
Use tobacco control to tackle
health inequalities
The Marmot report on health inequalities identifies tobacco control as being
central to any strategy to tackle health inequalities.
Smoking prevalence in routine and manual workers in West Sussex has
increased since 2009, up to 29.7%.
Deliver consistent, coherent and
co-ordinated communication
An integrated stop smoking
approach
Build and sustain capacity in
tobacco control
Tackle Cheap and illicit
tobacco
Influence change through
advocacy
http://www.smokefreewestsussex.co.uk/TobaccoControl-Alliance.aspx
Helping Young People to be
tobacco free
Stand alone interventions will have little impact. Youth
prevention work should be part of all of the other
strands as part of de-normalising smoking as a habit.
Maintain and promote smoke
free environments
Thanks for listening
Any Questions?
cv
cv
In a nutshell..
What is it?
Why participate?
The 28-day mass
participation event to
help England’s
smokers stop
Because Stoptober
has been proven as a
highly effective way to
help people stop
smoking; more
support than ever
before; and everyone
is doing it together
What will support
this physically?
A refreshed 28-day
app, email and text
service and pack; as
well as an active
support network on
social media and in
many workplaces
What will support
this emotionally?
Other stoppers,
families and friends,
the ‘herd’ and your
local community from
healthcare
professionals
to community
stakeholders
% tried to stop in the past month
The Stoptober Effect: UCL data also supports a
rise in quit attempts since October 2012
12
10
8
6
4
2
0
Pre-2012
2013
Source: Smoking Toolkit Study, October 2013
Building on success
• After a successful 2012 launch and 2013 follow up Stoptober is
back, the 28 day challenge that launches in September and sees
people all over the country stop smoking for the month of October.
• 2013 achieved over 250,000 registrations and 500,000 product
orders.
• Over 65% of those taking part reached 28 days – making them 5
times more likely to quit for good.
2013
West Sussex
• Over 2,000 people in West Sussex signed up
Stoptober on the national Smokefree website
• 400 people in West Sussex signed up to
Stoptober with the support of the local Stop
Smoking Service – 167 quit smoking
What did we do last year?
2014
Aim of the Partnerships local campaign
activities
• To encourage people to sign up and to use the
Stop Smoking Service
• To target specific communities that have a
higher smoking rate
• To reach as many people including the various
people partners are engaged with
Smokefree West Sussex Road Shows
8 Road Shows across the county
•
•
•
•
•
•
•
•
13th Sept – Burgess Hill
20th Sept – Worthing
27th Sept – Crawley
2nd Oct – Horsham
4th Oct – Littlehampton
11th Oct – Bognor Regis
18th Oct – Shoreham
25th Oct – Chichester
Smokefree West Sussex Mobile Clinic
Smokefree West Sussex Partnership Stoptober
Activities
•
•
•
•
•
•
•
Bus Advertising
Radio Advertising
Workplaces
Hospitals
Parktastic/ Get Active Festival
Crawley Shopping Centre
Promotional Stands in various venues
Getting Involved
• Come along and support us at the Roadshows
• Tell friends, family to come and visit us
• Contact service for any further information
0300 100 1823
Information on Stoptober and all activities planned:
www.smokefreewestsussex.co.uk
Smoking Cessation is Everyone's Business
In Partnership
Let’s Make a Difference