INTRODUCTION TO NFC
Short Distance Technology
Based on RFID technology
Magnetic Field Induction
Two-way communication
INTRODUCTION TO NFC
OPERATION NFC
AND NOW IN HOTELS!!!
BEFORE & AFTER
P R E V I O U S LY U S E D
METHODS
CURRENT & FUTURE
METHODS
ALOFT HARLEM
Aleksandra Truglio
Director of Sales and Marketing | Aloft Harlem
http://www.youtube.com/watch?v=7iCSAsm7DGs
SWOT-OPPORTUNITIES
NFC INTEGRATION
Hotel PMS System
Central Control System
NFC Enabled Mobile Device
SWOT-STRENGTHS/OPPORTUNITIES
Empowers the client
Convenient & Simple
Capitalize on innovation
First to market
Improve service offering
SWOT-WEAKNESSES/THREATS
Cost of implementation
Dependency on mobile carriers
Adoption
Relaying on a single lock vendor
Unstable technical standards
Credit card companies
Security
Troubleshooting
Alternatives
QR (Quick Response) code
VS
NFC (Near Field Communication)
RFID
Difference
Barcode
$0.5/1 unit.
Price
$0.005/1 unit.
More than 216 . High capacity
Storage capacity
27 .
Low capacity(about 20 letter)
Radio frequency.
How to use
Visible light(infrared ray)
Possible.(by using satellite or mobile
radio communication network)
Information
understanding
in real time
Impossible.
Long distance.
Distance with reader
Close distance.
Read + write.
Read/write capacity
Only read.
Virtually none. Once up and running,
the system is completely automated.
Human Capital
Large requirements. Laborers must
scan each tags.
High.
Durability
Low.
High.
Security
Low.
Alternatives
Advantage of NFC
1. Two-way data communication
2. Security level is high due to encoding system
3. High recognition speed, and low recognition error
Alternatives
QR code
NFC
Do you think QR code can replace NFC,
or NFC can replace QR code?
Each of them has own features and strengths.
So they are not substitutes, but complementary goods of themselves.
Cost and Requirements
NFC to Bluetooth connections
Micro payments
 Daily activities( vending
machines, copy center)
NFC chip card payments
 Visa requirements
Kiosk
 Example
 kiosk NFC (VT025)
 $960 and up/
per kiosk
NFC tags
 $0.2 /$1.60 per tag
Costs
Units
Item
Cost per Unit
Total Cost
500 Rooms
RFID Signature Lock
$200
$100,000
9
Hand Held NFC POS
$130
$1,170
Terminal M3000
3
Self Service Kiosk
$25,000
$75,000
2
NFC Developer kit
$18.95
$37.90
500
Brand logo NFC
$1.13
$565
Stickers
Total Implementation Cost of NFC $ 109,272.90