AGENDA
Social Media Mini-View
How do we use it?
How might you use it?
SOCIAL MEDIA MINI-VIEW
At the CDC, we utilize three forms of social media:
Blogs – opinion-based articles relating to specific
interests (careers, assessments, personal issues, etc.)
Social Networks – interactive online community forums
for relationship building.
Video Networks – channel for users to share usergenerated content.
SOCIAL MEDIA MINI-VIEW
What we are striving to achieve:
a) Personal Development
b) Career Development
c) Promotion & Marketing
Student &
Professional Self
BLOGS
How do we use blogs?
www.lauriercareers.wordpress.com
Personal Development
• Provides a formal and structured outlet for students
to process their thoughts on daunting topics like
planning their career
• An effective platform to help students refine and
showcase their writing skills
• Results in a sense of feeling valued and that they
are making a contribution
BLOGS
How do we use blogs?
Career Development
For Student:
• Identify blogs that students can follow that will speak
to their individual interests/issues
• Helps to alleviate the need to be an expert in every
field
For Self:
• Career Consultants follow blogs on any topic that aids
further learning
• http://guidancecounselor.sosblog.com/
BLOGS
How do we use blogs?
Promotion
• Younger generations are trending away from
receiving news that is ‘pushed’ to them by authority
• Within the student’s personal blog entries, they
promote our resources and events and then the
promotion becomes a lateral, peer to peer
engagement
SOCIAL
NETWORKS
HOW DO WE USE ?
SOCIAL NETWORKS
How do we use LinkedIn?
Personal and Career Development
• Advocate the use of LinkedIn to students to identify
informational interview contacts
Promotion
• Laurier Career Centre Group – platform for sharing
information with our students and alumni
CREATE & JOIN GROUPS
How might you use Linked In?
Create:
• A parent group as a means of keeping parents informed
on guidance topics
• A Guidance Counsellor of Ontario group
•
Join LinkedIn Groups that relate to:
• SW Ontario colleges and universities
• Studying Internationally
• Volunteer organizations/NFP’s
• Personal and social issues – eating disorders, depression,
You may wish to start a parent group as a means of keeping parents informed.
anxiety, sexuality, substance abuse…etc.
SOCIAL NETWORKS
How do we use Twitter?
SOCIAL NETWORKS
How do we use Facebook?
Personal Development
• Zero (to little) personal engagement – be aware of your
organizations’ policies
Career Development
• We very actively inform students that it is essential to:
• Keey privacy settings at a maximum
• Maintain a professional online presence
• …as it can certainly affect job prospects
WHAT EMPLOYERS ARE SAYING
http://online.wsj.com/article/SB100014240
52748704913304575371202791043546.ht
ml?mod=e2tw
79% of hiring managers and
job recruiters review online
information about job
applicants before making
hiring decisions
70% have rejected candidates
based on information they
found online.
SOCIAL NETWORKS
How do we use Facebook?
Promotion
• Laurier Career Centre Facebook Group –
another means of promoting our workshops,
events and services
SOCIAL NETWORKS
What you can do regarding Facebook?
• Create and monitor a Group for your students
expressly for promoting important information or
events (again, this will depend on policies)
• Generate resources or assemblies to educate your
students on risks. Example…
VIDEO NETWORKS
VIDEO NETWORKS
How do we use You Tube?
What might you do?
• Create a YouTube channel for your school. Research and
bookmark on your channel videos relating to:
• Universities/colleges who have admissions videos
• Career-planning /vocational themed videos
• Study skills/learning issues
• Teen angst, counselling related issues
• Perhaps you can identify students in your school who may
wish to put together a video on a topic of importance
“Social Networking that matters is
helping people archive their goals.
Doing it reliably and repeatedly so
that over time people have an interest
in helping you achieve your goals.”
Seth Godin, Seth’s Blog