MORAY FIRTH RADIO
RAJAR Q2 2014
MORAY FIRTH RADIO
3
■ Moray Firth Radio is a truly local station with a
big personality
■ Listeners can enjoy a combination of creative
music scheduling, regular news updates, traffic
and sports bulletins
■ MFR was awarded a Gold Sony Award for
Station of the Year for 2010
61% OF 45-54s TUNE IN EACH WEEK –
66% OVER 4 WEEKS
■ 120,000 adults in the area tune in every week
■ MFR reaches 48% of all adults in Inverness,
Elgin and the Highlands and has the joint highest
reach profile of any mainland radio station in
England / Scotland
55,000 AFFLUENT ABC1S TUNE IN
EACH WEEK
■ MFR reaches 49% of 25-44 year olds in the area
each week
Source: Rajar Q2 2014 Based on the MFR TSA
THE TRANSMISSION AREA
WEEKDAY SCHEDULE
■
■
■
■
■
Ginno at Breakfast
Tich McCooey on Mid-Morning
Jodie McCluskey on Drive Time
Ken Kelman evenings
Late Night
6am-10am
10am-2pm
2pm-6pm
6pm-10pm
10pm-1am
5
6
MFR
120,000 WEEKLY LISTENERS
MFR REACHES…
WEEKLY REACH
•
•
•
55,000 ABC1 LISTENERS
65,000 C2DE LISTENERS
96,000 MAIN SHOPPERS
Men
49%
27,000
20,000 19,000
19,000
19,000
55-64
65+
51%
16,000
15-24
25-34
35-44
45-54
Women
Source: Rajar Q2 2014 Based on the MFR TSA
7
COMPETITORS
WEEKLY REACH
MFR
120,000
BBC Radio 2
112,000
BBC Radio Scotland
64,000
BBC Radio 1
57,000
BBC Radio 4
42,000
BBC Radio 5 Live
30,000
Classic FM
BBC Radio 3
talksport
Absolute Radio
25,000
11,000
8,000
4,000
Source: Rajar Q2 2014 Based on the MFR TSA
8
PRESS COMPETITORS
WEEKLY REACH
MFR
120,000
Press and Journal*
58,849
Northern Scot
34,875
Inverness Courier Fri
29,061
Northern Scot MWE
26,437
Inverness Courier Tues
John O'Groats Journal
Caithness Courier
20,797
17,345
13,348
Northern Times
7,366
Forres Gazette
7,387
Base: MFR TSA; Source: Press JICREG 01/04/14 (based on Total AIR) MFR Rajar Q2 2014 *Daily Base: MFR TSA
9
COMMERCIAL MARKET SHARE
MFR TSA MARKET SHARE
ALL COMMERCIAL RADIO LISTENING
13.4%
1.9%
10.7%
1.7%
72.3%
MFR
Absolute Radio
Classic FM
TalkSPORT
Source: Rajar Q2 2014 Based on the MFR TSA
Other commercial