Mastering TET for ALC`s

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MASTERING TET
Preparing you to Excel in MAH-TET
BACKGROUND
What is TET?
Why is MKCL targeting it ?
What is TET?
Want to be a teacher ?
Want to be
a teacher ?
▪ Earlier: Till Aug 2013
B.ED / D.Ed
▪ Now
B.ED / D.Ed
Teachers Eligibility Test
(TET)
What is TET ?
TET: Teachers Eligibility Test
CTET:
Central
TET
For Schools under
Central govt.
MAH-TET:
Maharashtra
For schools under
MAH. Govt.
What is TET?
MAH-TET
TARGETING
this Year
Paper 1
Paper 2
For Class
1 to 5
For Class
6 to 8
Why is MKCL targeting it?
First MAH-TET taken in Dec-2013
700000
600000
591000
500000
• 5,60,400 Failed !
400000
• Passing percentage: 5% Only !!
300000
200000
100000
29600
0
Appeared
Passed
MAH-TET
Why Now?
Next MAHTET in 14-Dec
2014
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEPT
OCT
NOV
DEC
MKCL’s Objective
▪ To provide Best Practice Material, at Lowest Possible Cost
▪ To provided a Simulated TET environment
▪ To eventually improve the passing percentage of MAH-TET
OFFERING
What is the product?
What is MKCL offering ?
What is the offering?
It’s a TEST SERIES
How Many tests?
English
Medium
&
10 !
Marathi
Medium
Product Details
▪ Starts from: 5th November
▪ Duration of 1 test: 150 minutes
▪ Duration of whole series: 25 Hours
FEATURES
What are the special features?
How does our offering stand out?
Features
Analysis
Question Bank
Eminent
personalities
• Personalized analysis after each test
• Can be downloaded in PDF & taken away home
• 11000 Questions
• 2200 Questions per subject
• Directors of DPS and DAV’s
• Some awarded with President’s medals
1. Detailed ANALYSIS
▪ Personalized analysis after each test
▪ Types od analysis:
–
–
–
–
Basic Scorecard
Question wise analysis
Subject wise analysis
Difficulty level wise analysis
▪ Can be DOWNLOADED in form of PDF and take away home
2. Question bank
▪ Exhaustive Question Bank
▪ 11000 questions strong
▪ 2200 Questions per subject
▪ In both English & Marathi
3. Eminent Personalities involved
▪ Questions prepared by eminent academicians
▪ Directors of premier CBSE schools
▪ President Medal recipients
MARKETING
Whom to target?
How to market?
Whom to Target?
▪ Compulsory for Aspiring teachers
▪ Existing teachers need not give it*
▪ Private schools are forcing teachers to clear it
▪ TARGET MARKET:
– B.ED and D.ED colleges
– Private schools who are asking their teachers to clear it
* As of now. But it will soon change. Even existing teachers will be asked to clear it in 5 years time.
How to market?
Seminars in B.ed
& D.ed Colleges!
Centers inside
B.ed Colleges
Separate Batch
• Launch on 5th
November
• Satellite
centers
• Separate Batch
for Teachers
• Organise Event
inside colleges
• Exclusive
Mastering
centers
• Promote
“Collective
Learning”
FINANCIALS
What is the fees?
How much will I earn?
Financials
▪ FEES: Rs. 1200
▪ Share Pattern:
ALC Share
Rs. 700
MKCL’s Share
Rs. 500
Total Fees per Learner
Rs. 1200
Thank You !
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