Design Thinking for the Training World
Laura Nedved, PMP
E-Learning Consultant and
Founder/Creative Designer – Chooser Apps, LLC
What is Design Thinking?
I love this visual and this book!
Business Model Generation, Osterwalder & Pigneur
Typical Empathy Map
From Business Model Generation, Osterwalder & Pigneur
Learner-focused Empathy Map
Business Model Generation, Osterwalder & Pigneur
Laura Nedved, PMP
Reveal Opportunity
Laura Nedved, PMP
Learner path with touch points and endpoints/dead-ends.
Teacher/Administrator path with touch points.
Tools used along the journey (physical and computer-based).
New technology integration options and requirements.
Design Thinking – 5 Stages
(re)DEFINE
NEEDFINDING
AND
BENCHMARKING
TEST AND
LEARN
BODYSTORM,
PROTOTYPE,
BUILD
IDEATE
Many models.
Design Thinking – 7 Stages
DEFINE
(FOCUS
ON POINT
OF VIEW)
Modified from https://dschool.stanford.edu/groups/k12/wiki/17cff/Steps_in_a_Design_Thinking_Process.html
UNDERSTAND
YOUR JOURNEY:
YOUR QUEST (TO DISCOVER):
LEARN about the problem
TALK with SMEs and stakeholders
ENGAGE learners/end-users*
SKETCH the journey
*5 Whys are critical for understanding this group.
YOUR TOOLS:
Sticky notes
Customer Empathy maps
Journey maps
Laura Nedved, PMP
WHO?
WHAT?
WHEN?
WHERE?
WHY?
HOW?
YOUR QUEST (TO DISCOVER):
OBSERVE
YOUR JOURNEY:
WHO?
WHAT?
WHEN?
WHERE?
WHY?
HOW?
WATCH how people behave/interact
OBSERVE spaces and places
ASK questions
CREATE empathy maps
REFLECT on the journey
YOUR TOOLS:
Sticky notes
Empathy maps
Journey maps
Interviews
Laura Nedved, PMP
…and maybe a really cool saber
DEFINE
(focus on
point-of-view)
YOUR JOURNEY:
DEFINE the Issue
IDENTIFY the Audience
PRIORITIZE Steps
DRAFT User Persona’s
DEFINE Success from
the Learner’s Perspective
YOUR TOOLS:
Sticky notes
Customer Empathy maps
Journey maps
Affinity Diagrams
Personas
Laura Nedved, PMP
YOUR QUEST (TO DISCOVER):
WHO?
WHAT?
WHEN?
WHERE?
WHY?
HOW?
YOUR QUEST (TO DISCOVER):
NEEDFINDING/
BENCHMARKING
YOUR JOURNEY:
TALK to end users
REVIEW history
RECORD obstacles
DOCUMENT prior attempts to resolve
QUERY stakeholders, supporters,
investors and critics
REVIEW opinions of thought leaders
What’s needed?
By whom?
At what time?
In which location?
Why they need it?
How they get it?
Where are the gaps and gray
areas in your thinking?
Look for undiscovered paths
(a.k.a.: A better way)
Where might our hero (the
learner) fall off a cliff?
YOUR TOOLS:
Ethnography, interviews, personas, journey maps
prototypes, and yes – sticky notes.
Laura Nedved, PMP
http://th00.deviantart.net/fs71/PRE/i/2011/0
23/6/f/cliff_by_ocularreverie-d37uqvf.jpg
BODYSTORM/
IDEATION
YOUR JOURNEY:
IDENTIFY end-user needs
DISCOVER user motivation
BRAINSTORM ideas and options
(as many as possible)
YOUR QUEST:
Who else is a stakeholder?
Who offers a different viewpoint?
Find a model from a different industry?
Bring in unique perspectives from
other teams?
Seek out silo-breaking opportunities.
Discover new opportunities to ideate.
YOUR TOOLS:
GET CREATIVE.
Really.
It helps the process.
Improv warm-up tools.
http://learningfundamentals.com.au/wp-content/uploads/How-to-mind-map.jpg
Laura Nedved, PMP
YOUR QUEST:
REFINING ideas through iterative prototypes
CREATING and PRESENTING working
prototypes
SEEKING feedback from SME, stakeholders
and end-users
PROTOTYPE/
BUILD
YOUR JOURNEY:
MAP the path
IDENTIFY additional user needs
COVER learning objectives
BRAINSTORM ideas for the build
ANCHOR to the corporate vision
BUILD scaffolding, routes, bridges,
shelter, entertainment and
communication forums.
INCLUDE guides, helpers.
WATCH OUT for dragons:
Misunderstood user perspective
Gaps and misunderstandings in both process and content
Team stress and the need for better communication
Laura Nedved, PMP
WATCH OUT for dragons, gaps and cliffs:
Gaps
Dragons
Cliffs
Laura Nedved, PMP
YOUR QUEST:
TEST AND LEARN
YOUR JOURNEY:
TEST the paths and structure
SMOOTH OUT the path
DIVIDE AND CONQUER feedback
CONFIRM that you’ve met user needs
POST SIGNS (Bridge Opening Soon)
GUIDE learners to the path.
REVIEW issues and objectives
INTEGRATE feedback
ASSESS the user experience.
CHOOSE and PROMOTE the
strongest ideas to deliver.
OBTAIN new, powerful ideas (both
internal & external to training)
CALL OUT THE TROOPS for support
(IT, Legal)
KNOW your boundaries. What did we
leave out and why?
YOUR TOOLS:
REVISIT Empathy Map – expanded to other
stakeholders including IT and Legal, beyond? – yes, your
corporate attorneys deserve empathy, too.
Create Empathy Maps for other stakeholders….
UPDATE your standards doc.
Laura Nedved, PMP
YOUR QUEST:
LESSONS
LEARNED
YOUR JOURNEY:
RETURN home safely
LEAVE no man/learner behind
YOUR TOOLS:
http://www.councilofelrond.com/moviebook/6-03-mount-doom/
Ethnography, Surveys, Results Data, Team
Celebrations, Wish List for Future Iterations
SURVEY users
COLLECT data and measurements
EVALUATE success (or not)
DOCUMENT future improvements
ASK what else could be done.
LOOK for new pain points.
ASSESS the body count – did you
lose team members?
(HINT: empathy maps
work for team members, too!)
Empathy Maps
Sticky Notes
MY NEW
IDEA
Interviewing
User Personas
Storyboarding
IT’S
ALLABOUT
ME
Interactive Prototypes
Affinity Diagrams
Journey Maps
QUEST-ions?
Laura Nedved
Lnedved@comcast.net
612-708-0705
Apple 1http://www.wired.com/2010/08/ff_prototypes/al
l/
Resources
Design Thinking by Thomas Lockwood
Business Model Generation, Osterwalder & Pigneur
This is Service Design Thinking
http://thisisservicedesignthinking.com/
Prototypes as (Design) Tools for Behavioral and Organizational
Change: A Design-Based Approach to Help Organizations
Change Work Behaviors
http://jab.sagepub.com/content/43/1/122.abstract
Brian A. Hoey. "A Simple Introduction to the Practice of
Ethnography and Guide to Ethnographic
Fieldnotes.” Marshall University Digital Scholar (June 2014).
Available at:
http://works.bepress.com/brian_hoey/12
Search for Design Thinking LinkedIn Groups, Meet-ups and related
associations.
Laura Nedved, PMP