Persuasive Speaking
Michael Montero & Cassie Bischoff
Pages 188-217
About me
http://www.youtube.com/watch?v=t
9lc-vckVnA
My Hobbies
My Career
The Overview, Part One
We will cover the following key element to persuasive speech:
• Motivation to audience
• Appeal to their balance and reasoning
• Stressing your Credibility
• Targeting the Listeners needs
• Mental engagement
• Constructing a sound argument
• Identify the nature of your claims
• Use convincing evidence
• Effective reasoning
The Goal of Persuasive Speech
• Sway the listeners outlook to the speakers
stance
• Influence attitudes of the audience
• Influence beliefs of the audience
• Influence values of the audience
Page 188
Focus on Motivation
Motivate your listeners by:
• Making your message personal
• Showing your proposal is beneficial to the audience
• Setting modest goals
• Have topics that someone could relate to
• Demonstrate how the counter argument will disappoint them
• More successful with similar stances
• Establish your credibility
Page 188-189
Balance Reason and Emotion
• It’s a psychological process of reasoning and emotion
• Be sure to target both, not just one!
• Emotion stimulates a desire to act
• Reason provides justification for the act
Page 189
Balance Reason and Emotion Continued…
• Persuasive speeches are based on arguments
• Appeal to the audiences’ reason and logic
• Logos is important in gaining agreement
• Use facts, statistics, and evidence with logos
• Pathos is the key to action and motivation
• Appeal to listeners emotions
Page 189
Youtube Video
https://www.youtube.com/watch?v=y-0dcK_Vl5Y
1.
Showing your proposal is beneficial to the
audience
2.
Appeal to listeners emotions
3.
Emotion stimulates a desire to act
4. Reason provides justification for the act
5.
Be charismatic and vibrant
(Credibility next slide)
Stress Your Credibility
• Moral character: Ethos
• Present topic honestly and show
concern
• Identify yourself, show
commonality, display goodwill
• Recognize personal knowledge or
expertise
• Be charismatic and vibrant
Page 190-191
Youtube Video
Sarcastic credibility humor
Do not earn Credibility this way
1. Recognize personal
knowledge or expertise
2. Present topic honestly and
show concern
3. Identify yourself
https://www.youtube.com/watch?v=W9erCRkZ9I
Target Listeners’ Needs
• There are five basic needs
human needs
• Describe a need and how you
can fulfill it
• basic needs to appeal to:
Page 191-192
Describing Listeners needs continued/Youtube Video
A persons needs:
This clip can better explain needs than I can:
•
Physiological needs
•
https://www.youtube.com/watch?v=Iucf76E
-R2s
Safety Needs
•
Social Needs
•
Self-esteem Needs
•
Self-actualization
Needs
Page 191-192
Encourage Mental Engagement
• Central Processing
Applies to someone who thinks critically
about topic
Have Motivation to carry it out and research
• Peripheral Processing
Someone who can’t judge off arguments
merits
Don’t respond well to change
Will buy into superficial factors
No changes in attitude or behavior
Page 192-193
Encourage Mental Engagement Continued…
Desired process is central thinking, accomplish
by:
• Relate practical concerns and
emphasize direct consequences
• Present topic at reasonable level
according to audience
• Demonstrate common bonds
• Present credibility to strengthen a
claim
Page 192-193
Construct Sound Argument
• A respectable argument contains these three things:
• Claim (conclusion), Evidence, Warrant(explanation)
• Speaker states a claim to an issue
• The speaker validates Claim with Evidence
• They explain the warrant is the reason why the evidence proves the
claim
Page 193-194
Identify the Nature of Your Claim
• Types of claims: Fact,
Value, Policy
• Fact claim: whether
something is true or not
• Value claim: judging
between right and wrong
• Policy claim: If good
specific conditions were
met, better outcomes
should be in existence.
Page 194-195
Use Convincing Evidence
• Claims need support from convincing
evidence
• Supporting material provides
grounds for belief
• Use external evidence: narratives,
statistics, facts, and testimony
• Best used with new information to
form opinion
• Use audiences preexisting knowledge
too
• Listeners like to hear reaffirmation in
attitudes, belief, values
• Must identify what audience knows
Page 195-196
Use Effective Reasoning
• Three types: Deductive,
Inductive, and Causal
• Deductive reasoning: starts
with general principle,
followed by specific example
• Inductive reasoning: specific
example, followed by general
conclusion
• Casual Reasoning: refers to a
cause and effect.
Page 196-197
Use Effective Reasoning/ Youtube
1. Deductive reasoning: starts
with general principle,
followed by specific example
2. Inductive reasoning: specific
example, followed by general
conclusion
3. Supporting material provides
grounds for belief
Page 196-197
http://www.bing.com/videos/search?q=In
ductive+And+Deductive+Reasoning&view
=detail&mid=C7C09B3EE563B3116856C7C
09B3EE563B3116856&first=0&qpvt=Induc
tive+And+Deductive+Reasoning