ADVANCED
SEARCHING
Nicole Tekulve
Feb. 11 and 12, 2014
HOW GOOGLE WORKS
• Crawling
• Index Creation
• Algorithms
• Relevance Ranking
10 SEARCH TRICKS
1. Search within specific domains
2. Search within a particular website
3. Search for exact phrases
4. Exclude off-topic results
5. Search for either word
10 SEARCH TRICKS
6. Search for time-based results
7. Search for images effectively
8. Search for specific file types
9. Search for trending topics and social tags
10. Search for scholarly articles and reports
Search within Specific Domains
• What are credible domains?
• Example: herb gardening site:.info
Search within a Particular Website
• Great for large website with lots of
content
• Example: Volkswagen site:
timesfreepress.com
Search for Exact Phrases
• Put terms in quotes
• Example: “Call me Ishmael”
Exclude off-topic results
• This is especially useful for synonyms like
Jaguar the car brand and jaguar the
animal.
• Example: jaguar speed -car
Search for Either Word
• Use OR to find pages that may have
just one of several words.
• Example: “Rock City” OR “Tennessee
Aquarium”
Search for Time-Based Results
• Limit your results to a date range.
• Example: Snowboarding Olympics
from last hour.
Search for Images Effectively
• Specify image type, image size, file
type, aspect ratio, etc.
• Example: Panoramic jpeg photo of
Olympic snowboarding
Search for Specific File Types
• Look for certain file types- .ppt, .pdf,
.exl
• Example: advanced google filetype:
ppt
Search for Trending Topics, Social Tags
• Google recognizes # and @
• Example: #sochiproblems
Search for Scholarly Articles, Reports
• Google Scholar
• Connect through UTC Library
• Utilize My Library to save articles
• Citation help
Questions?
Nicole Tekulve
nicole-tekulve@utc.edu