More and more westerners are experiencing India
Brief: Interior seating system for 2030
STATEMENT: With an increasing variety of consumer products, lifestyles and activities to choose
between, people’s daily lives are becoming more and more complex and exhausting. They
therefore require products and services that are not only simple, but which also meet their
individual needs. In their monotonous life they need some colour and vibrancy.
mario.mascarenhas@dskisd.com
The Inspiration:
mario.mascarenhas@dskisd.com
The User:
The year is 2030 and the User Mr. Joseph Swaminathan is a fashion designer. A creative professional. His motto is ‘less gadgets
but more connectivity’ a common trend then. Due to his profession he has a keen eye for detail, is very focused and has good
know how of materials and trends. His parental roots make him attracted to Indian culture which serves him as a personal
inspiration for his work. He craves for the i-factor.
mario.mascarenhas@dskisd.com
The Moodboard:
Indian architecture is a great example of Indian Design, beautifully decorated detailed windows. Similarly jewelry and traditional
saree wear are great inspirations for form. Some Indian materials like cotton, silk and jute and arts like cane-work and pottery are
well known throughout the world for their quality and appeal.
Keywords:NOSTALGIC,CONTRASTING
mario.mascarenhas@dskisd.com
The New Experience:
Puppetry in India is an ancient story telling art but with a garnish of Indian embroidery work, colour and music. It is the total
embodiment of what India is. Festivities, drama, art, community gathering are such associated with puppetry.
This inspired the thought of suspended seating which can be a NEXPERIENCE in 2030. From India to the World.
Keyword:ARTISTIC
mario.mascarenhas@dskisd.com
Rajputana Customs
The New Experience:
Decoration, customization or personalization is a deep emotion in India. Right from local ‘chai’(tea) stalls to 5-star hotels, from
a cycle to a Rolls Royce, everything is personalized in some way or another. This can be a unique feature to give to the
customer at a A-segment level. Another NEXPERIENCE.
Keyword:EXAGERATED
mario.mascarenhas@dskisd.com
The meditative pose:
The form created by the silhouette of a sadhu or yogi while meditating in the illustrated pose was my inspiration for the form of
the seat. Hands joining above the head and a crossed leg over the knee
mario.mascarenhas@dskisd.com
Meditative arms over head pose
Natural fabric like jute
or canvas
Theme Direction
One leg for ground support and
visual stance
Front seat theme:
After ideating on shapes they were translated into a theme design that was a base for development for the final design. The
theme was that the seat will be suspended on the roof. The entire support structure of seating moved above to create visual
excitement. The seat backs are made from cotton canvas sheets and can be customized by the user.
mario.mascarenhas@dskisd.com
Final Front Seat direction:
The selected theme was then worked upon to create a more fluid and comforting and inviting shape. The seat now holds a
broader shoulder area and squeezes down the middle to create elbow room. The customizable canvas seat backs can have
more colour variants as illustrated. The colour palette was chosen from those colours used in ‘ Rangoli ’ Design during Indian
festivities.
mario.mascarenhas@dskisd.com
Keyword: GRACE
The Support Structure:
The metal frame that holds the seats was inspired by a keyword ”GRACE” derived from the versatile dance forms in India. The
other inspiration from the same keyword was a peacock. The peacock has inspired so many intricate sculptures, embroidery work
and mehndi art in India from ancient times.
mario.mascarenhas@dskisd.com
The Process:
The metal structure is extruded to create the form to support the seats over which the cushions are fixed and later the
customizable canvas backrest according to customer preferences. The type of cane mat pattern flooring can also be an option
mario.mascarenhas@dskisd.com
The rear seat:
The rear seat is inspired by ‘Rajasthani Jali’ or grill like pattern which are a unique feature in North Indian architecture. Some
interesting leather folding technique can be used on joints where the laces forming the hammock intersect. The hammock seat
also doubles up as additional storage due to its flexibility.
mario.mascarenhas@dskisd.com
Peacock feather
inspired shape
The Design:
The roofline with the frame flows gracefully to create suspension for the front and rear seats before twisting to create the
dashboard and continuing to form the leg support for the front seats.
mario.mascarenhas@dskisd.com
Meditative pose inspired SUSPENDED seats
Unique three striped seat belt inspired by a yogi’s
“zanva” or holy thread worn around torso
Detailed cuts to let sunlight in
through DLO giving UNIQUE
AMBIENCE
Customizable, embroidered COTTON CANVAS sheet
forming backrest
Calvin fabric with natural JUTE fibres
Metal frame forms dashboard
“Jali” inspired lounge HAMMOCK
REAR SEAT, doubles up as extra
storage
AMBIENT floor lighting
CANE MAT
More space under seat to slide luggage
in/out even after egress
The Design:
The final design includes all the new experiences from the analysis phase. Suspended seats, customisable options, decorative
India inspired features. The package is a small A-segment vehicle which will suit the city life in 2030 as we can see the trend in
that direction. Keywords are EXAGERATED, ARTISTIC, NOSTALGIC & CONTRASTING all which describe the Indian culture
mario.mascarenhas@dskisd.com
mario.mascarenhas@dskisd.com