Preparing for Consulting Interviews Planning for the Summer! May 2, 2014 Advanced Professional Degree Consulting Club Advanced Professional Degree Consulting Club 1 Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 2 APDCC Roadmap 2014 – 2015: MBA Recruiting April - May June July August September October Research Firms Network – Info Interviews Run 5-10 Cases Info Interviews over Summer with Target Firms Run 5-10 Cases per Month (~20 over Summer) Update Resume + Cover Letters, Draft Apps Polish Resume + Cover Letters Info Interviews with Target Firms Case + Behavioral Interview Prep Mock Interviews Applications + Interviews 3 APDCC Roadmap 2014 – 2015: APD Recruiting April - May June July August September Research Firms Network – Info Interviews Run 10 -15 Cases Polish Resume + Cover Letters Polish Behavioral/Fit Stories Info Interviews with Target Firms Run 5-10 Cases per Month (~20 over Summer) Update Resume + Cover Letters, Draft Apps Mock Interviews Applications + Interviews 4 APDCC October Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 5 APDCC The consulting interview: what is it? Section You’re confident, warm, professional Behavioral / Fit Interview 1. A few questions about your resume and experience You’re a fit with the firm. “Airport test” – you’re a nice person Case Interview 1. An ambiguous business problem that you work cooperatively with the interviewer to solve Confidence and communication, structure, math ability Intros and Small Talk 10-20 minutes 5 minutes What they look for 1. Wait in common area 2. Greet interviewer, walk to interview suite, small talk ~10 minutes 20 – 35 minutes Process Wrap Up Good questions, not stock. 1. Your opportunity to ask questions Opportunity to ask about the of the interviewer interviewer’s background, time at the firm. 6 APDCC The consulting interview Behavioral / fit interview What is it? Questions about your background. Designed to assess your fit with consulting and the specific firm you’re interviewing with. Mechanics 1. Interviewer will ask you a question (first one is usually, “Walk me through your resume”). 2. Take 1 – 2 minutes to respond. 3. Interviewer may ask a follow-up question or may move on to next question. What to do: 1. Know your stories (based on your work, school, and other experience) well. 2. Be confident, concise, and structured. Smile and let your personality through. Sample behavioral/fit questions: 1. Tell me about a time you overcame a challenge when you were working on a team. 2. Tell me about a time you had to convince someone when you didn’t have formal authority. 3. Tell me about a time when you exhibited leadership. 4. Why consulting? 5. Why Carlson / University of Minnesota? 7 APDCC ~10 minutes The consulting interview Case interview What is it? An ambiguous business problem that you need to approach with a logical structure and work with your interviewer to solve. ~20-30 minutes Two common case interview methods: 1. “Go with the flow” cases (typical of most firms) – you will determine which areas to explore and lead the discussion, i.e. drive the case. 2. “Command and control” (typical of McKinsey) – interviewer will guide the discussion. Case typically has heavy brainstorming components and quantitative work. Common case types (not comprehensive): 1. Profitability 2. Market Entry 3. Acquisition 4. Industry Analysis (incl. non-profit) 5. Market Sizing 6. Capacity Expansion (incl. outsourcing) 7. Investment Decisions 8 APDCC The consulting interview Case interview ~1-2 minutes ~1-2 minutes ~15-20 minutes ~1-2 minutes Section Process To Do Prompt and Clarification Interviewer will give you a prompt (usually a few sentences) with limited info about a business problem a company is facing. 1. Confirm the key details. 2. Ask 1-3 clarifying questions. 3. Ask for a minute to develop an approach. Develop Framework Take 1-2 minutes to write your structured framework/approach on a sheet of paper. 1. Draw a framework (usually 35 key areas to explore). 2. Walk interviewer through your plan. Solve Case Work with interviewer and use your framework to get information and work toward solution. 1. Ask questions following your structure. 2. Listen actively for guidance from interviewer. Conclude Drive case to a conclusion before time expires. 1. Answer the initial question and take a definite stand. 2. Address risks. 9 APDCC Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 10 APDCC Case frameworks What is a framework? A framework is your structured, logical approach to solving a case question. After prompt is read, candidates usually takes ~1-2 minutes to create a structured approach to explore the issue at hand. Representative of actual consultanting work with clients. Hypothesis: X is the cause of Y Main Issue 1 Sub-point 1 Sub-point 2 Sub-point 3 Main Issue 2 Sub-point 1 Sub-point 2 Sub-point 3 Your hypothesis about the problem drives your structure. Main Issue 3 The main issues you explore should be “mutuallyexclusive and collectively exhaustive” (MECE) Sub-point 1 Sub-point 2 Sub-point 3 Sub-points should cover more detailed but still broad questions you want to explore. 11 APDCC Example case Your client is the owner of a local brewery who has sold craft beer in Minneapolis for the last 5 years. The brewery has suffered declining profitability in the last few years. Your client has approached you to help him determine how to remedy this situation. APDCC A MECE framework example Your client is the owner of a local brewery who has sold craft beer in Minneapolis for the last 5 years. The brewery has suffered declining profitability in the last few years. Your client has approached you to help him determine how to remedy this situation. Change over time Price(s) Revenue Volume Profit OK – but is this enough to answer the client’s question? Fixed Costs Variable Source: Fuqua Consulting Club APDCC A more comprehensive, structured approach Your client is the owner of a local brewery who has sold craft beer in Minneapolis for the last 5 years. The brewery has suffered declining profitability in the last few years. Your client has approached you to help him determine how to remedy this situation. 1. Context • Maturity? • General economy? • Regulations? • Competition? • Customer behavior? Etc. 2. Isolate Causes Change over time Price(s) Revenue Volume Getting there – but this approach is generic and lacks any customization to the client Profit Costs Fixed Variable 3. Evaluate Solutions • Raise price? • Expand? • Relocate? • Liquidate/close shop? • Other?. Costs/benefits Risk Source: Fuqua Consulting Club APDCC Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 15 APDCC Effective preparation strategies for the summer Behavioral/fit questions 1 Meet with career center to assess current level and plan leading up to fall recruiting. 2 Research characteristics target firms look for (similar but NOT the exact same at all firms). 3 Spend time reflecting on your motivations, what makes you tick, how that aligns with consulting. 4 Develop the “personal brand” and 3 main points you want to convey. Your personal brand should be 1-2 sentences about what makes you stand out. 5 Develop 5-7 strong stories and 4-5 secondary stories to address the areas your target firms are looking for. Use either STAR format or another similar format. 6 Practice your stories for timing (1 – 2 minutes), structure, concision, and polished communication. Start practicing in front of a webcam or on umn.interviewstream.com, then with other students and the career center, then in full mock interviews. 7 Get continual feedback and take advantage of all the resources available to you! 16 APDCC Effective preparation strategies for the summer Cases 1 Read Marc Cosentino, Victor Cheng, others (see Carlson Consulting Club website). 2 Listen to Victor Cheng’s “Look Over My Shoulder” (LOMS) or find other examples to use as initial models for doing case interviews. 3 Read case books from other MBA programs (Wharton, HBS, others can be found online). 4 Get comfortable with more generic frameworks (Cheng’s, Cosentino’s, others), then incorporate into your own custom frameworks (profitability, new market, M&A, growth, etc.). 5 Do as many practice cases as you can and/or feel you need. Practice with other students and career coaches. When feel relatively confident, ask consultants from target firms that you’ve networked with to run a case with you. Also give cases to others (also helpful for you). 6 Build a library of practice cases and frameworks – ID areas you consistently forget to explore. 7 Practice math skills as needed. Victor Cheng’s website has a resource for practicing math. 8 Continue reading case interview-related resources, refining your skills and approach. 17 APDCC Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 18 APDCC 2014 Recruiting Checklist for Full-Time MBA Candidates Exploring Applications Interview Prep Research firms as needed (Wetfeet, company websites) Develop plan for full-time recruiting Develop plan for case and fit/behavioral prep (goals, journal to track progress, timeline, resources list) Run 2-3 cases May Info intervitews wih at least 2 consultants from target firms Read “Case in Point,” listen to “Look Over My Shoulder,” watch other Victor Cheng videos available through CCC website Read other case prep materials (see resources list) Run 5-10 cases with classmates, GBCC Build personal brand, stories for behavioral Qs, practice answering in STAR format June Stay in touch with other 1st years during internships Info interviews with at least 2 consultants from target firms July Info interviews with at least 3 consultants from target firms Draft cover letters, review with GBCC Run 5-10 cases with classmates, GBCC. Include 1 fit question at beginning of every case. Aug Info interviews with at least 3 consultants from target firms Work with GBCC to polish resumes and cover letters, draft apps Run 5-10 cases with classmates, GBCC. Include 2 fit questions at beginning of every case. Mock interviews with GBCC, others at Carlson Mock interviews with firms Sept Stay in touch with target firms. Get feedback on interview skills, resume, cover letters from warm contacts at target firms. Corporate Reception Applications Due Mock interviews with GBCC, others at Carlson Mock interviews with firms Interviews Oct Attend Carlson networking events Applications Due Interviews April Review resume with GBCC Run 5-10 cases with classmates, GBCC. Include 1 fit question at beginning of every case. Practice fit/behavioral questions with classmates, GBCC 19 APDCC 2014 Recruiting Checklist for APD Candidates Exploring Applications Interview Prep Research firms as needed (Wetfeet, company websites) Review resume with career coaches Develop plan for full-time recruiting Develop plan for case and fit/behavioral prep (goals, journal to track progress, timeline, resources list) Run 2-3 cases May Info intervitews wih at least 2 consultants from target firms Draft cover letters, review with career coaches Read “Case in Point,” listen to “Look Over My Shoulder,” watch other Victor Cheng videos available through CCC website Read other case prep materials (see resources list) Run 5-10 cases with classmates, others Build personal brand, stories for behavioral Qs, practice answering in STAR format June Stay in touch with other 1st years during internships Info interviews with at least 2 consultants from target firms Work with career coaches to polish resumes and cover letters, draft apps Run 10-15 cases with classmates, others. Include 1 fit question at beginning of every case. Practice fit/behavioral questions with classmates, career coaches July Stay in touch with target firms. Get feedback on interview skills, resume, cover letters from warm contacts at target firms Applications due McKinsey Run 5-10 cases with classmates, others. Include 1 fit question at beginning of every case. Aug Stay in touch with target firms. Get feedback from warm contacts. Applications due – BCG, others Interviews – McKinsey, others Mock interviews with classmates, career coaches Mock interviews with firms April Sept Interviews – McKinsey, others Mock interviews with career coaches, firms Oct Interviews 20 APDCC Recruiting dates approaching for APD students Application Deadlines: McKinsey: July 20 BCG: August 10 Others: reach out to the firms you’re interested in Interviews: McKinsey: August BCG: “Bridge to BCG” workshop – June, interviews Aug & Sept Others: Aug – Sept Bottom line: APD recruiting can be flexible and complicated – do your homework 21 APDCC Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 22 APDCC Panelists: Jake Titus Katie Williams Alyssa Callister Andy Luo 2nd-Year MBA Deloitte 1st-Year MBA McKinsey 1st-Year MBA Gallup APD McKinsey 23 APDCC Agenda • Presentation: • • • • • Roadmap: now to fall recruiting The consulting interview Case frameworks Effective preparation strategies Creating your own timeline and prep plan • Panel Discussion • Organize case study small groups, networking social hour 24 APDCC Organize case study small groups, networking social hour Questions to ask others to form small groups to practice cases: 1) What are your goals 2) What firms are you interested in? 3) What time availability do you have? How much and when do you want to practice this summer? Optional Google doc to sign up for case interview small groups: http://bit.ly/1mWgSCC 25 APDCC Contact Info 2014 – 2015 Carlson Consulting Club Luke Wilcox, President Amit Aggarwal, Vice President Mike Jennings, Vice President Dhruv Suhag, Vice President wilco250@umn.edu aggar036@umn.edu jenn0147@umn.edu suhag003@umn.edu https://sites.google.com/a/umn.edu/carlson-consulting-club/useful/ 2014 – 2015 Advanced Professional Degree Consulting Club Tim Pearce pearc081@umn.edu Nic Kramer krame489@umn.edu http://www.umnapdcc.com/resource-page/ Graduate Business Career Center Ashley Bowes Johnson Michelle Moylan abowes@umn.edu moyl0002@umn.edu Thanks to Victor Cheng, Marc Cosentino, the Fuqua Consulting Club, and the Wharton Consulting Club for providing inspiration and ideas for the content of this presentation. 26 APDCC