Issues, Fads, Trends
Professional Article
Summary
 a) overall summary of the article,
 b) why this is a trend in the field,
 c) what impact will it have on the profession?
 d) a citation of the article.
 Examples…
Pantagraph
 Sunday, January 6
 The Price of Improvement: Property owners see
increase in taxes after sprucing up of district
 Tuesday, January 15
 Form & Function: Functional Fitness training is
catching on at area gyms
 Back to Basics exercises are trending in 2013
Hurricane Sandy
Hurricane Sandy
Temporarily
closed; $59
million in
damage
Jones beach:
Rockaways
What is an issue?
Issue
 A situation that can have either short or long term
impacts
 Positive or negative
 Needs to be addressed
 Examples
 State addressing pension reform
 New ADA legislation
 Construction closes school gym for 3 months
What is a fad vs a trend?
Fads & Trends
 Fad
 An intense but short-lived fashion or craze; pop
culture based
 Strongly influenced by Gen X & Y
 Catches on…language,
 Trends
 Longer term fads, less defined by popular cultural
 Sustained by older Gen X, baby boomers
Fads & Trends
 Pop culture
 Things that are popular within society
 Strongly influenced by TV, movies, music
 Part of our everyday lives
Fads
1990’s
2000’s
 In-line skates
 Reality TV
 Mini trampolines
 Skinny jeans
 Macarena
 Metrosexual
 Extreme sports
 Energy drinks
 Chat rooms (aol)
 Razor scooters
 WWJD
 Speed dating
Ridiculous Fads
 Shake weight
 Snuggie
 Baggy jeans
 Oxygen bars
 Flesh tunnels
 Detox diets/cleansing
 Pound puppies/beanie babies
Fads of…
 2010-2012
What does this mean for
our field?
Develop programs for your
2010-2012 fads
How do you keep up on
trends & fads
Keeping up…
 Conferences
 Professional publications
 Major newspapers – NY Times, Trib
 Friends & family
 Watching other agencies
 Watching the news
Issues Case Study
 Select a due date:
 2/25; 3/6; 4/3; 4/10
 12 slots per date
 Select a topic
 3 people per topic
 Contents:




The 2-3 page case study.
3-4 discussion questions for the case study.
Teaching notes…answers to the discussion questions
Minimum of 5 sources
Issues Case Study
 Tips
 Cite info according to APA
 Discussion questions should make people think and
APPLY the knowledge you gave them rather than
repeat facts you just gave them in the case.
 Use third person.
 Format
 Create a scenario from your experience
 Summarize articles on a topic