MEMBERSHIP MATTERS
Invest in the future of your business and industry
MEMBERSHIP MATTERS
Invest in the future of your business and industry
National Restaurant Association
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Today’s Goals
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Introductions
Discuss Your Priorities
Membership Overview
• Hyatt Hotels NRA Membership
History
• Our Member Value
• How NRA Brings it Together at
the National Level
• Your NRA Team
Membership & Your State
Key Points
National Restaurant Association
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WE EXIST TO HELP
Founded in 1919, the National Restaurant
Association exists to help members – the
cornerstone of their communities – build
customer loyalty, rewarding careers and financial
success.
• We are the largest foodservice trade
association in the world.*
• We serve to represent and advocate for the
industry’s interests with state, local and
national policymakers, protecting our
members’ bottom line.
• We have your foodservice interests in mind,
we vet tools and resources to take the
burden off of you and ultimately make you
more successful.
*largest by membership
National Restaurant Association
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INDUSTRY SNAPSHOT
There’s strength in the numbers
47%
share of the food dollar
980,000
restaurant locations in the US
13,100,000
restaurant-industry employees
National Restaurant Association
When we
come together
as an industry,
our collective
voice will be
stronger and
our impact will
be greater than
it would be on
our own.
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STRONGER TOGETHER
Our collective voice is stronger
500,000
restaurant business members
750
staff members* working for you
Advocacy,
networking,
education and
research are
possible
because of the
NRA’s vast
reach and our
members.
*in partnership with state restaurant associations (SRA)
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MEMBERSHIP, SIMPLIFIED
Every member has unique
needs, but we all have a
common purpose. That’s
why we’ll develop a
membership approach that
works best for you, and
addresses what matters
most to your business.
Saving time, headaches
and delivering the most
value.
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HYATT HOTELS
MEMBERSHIP HISTORY
Corporate Membership
 Meet requirements of 8+ units, 5+ states
 Complimentary Illinois Restaurant
Association membership (HQ state)
 Dues based on total annual foodservice
sales (F&B): $28,606
 Long-standing members since at least
1999 through 2013
 Patrick Donnelly incoming IRA Board
Member
Written Commitment by June 30th to Renew for 2014
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MEMBERSHIP ENGAGEMENT
Team Involvement
 Current Hyatt Roster primarily food & beverage
 Well-rounded Membership Roster to engage all
teams based largely on how you run your business
 Operations
 Nutrition
 Human Resources
 Finance
 Marketing
 IT
 Plus Government Affairs & More
 NRA Executive Briefing Centers – Meet with Key
NRA leaders on issues most pressing to you
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Membership Matters
Member Value that help the bottom line
Advocacy
representing their voice for peace-of-mind
Research & Insights
resources to stay ahead of emerging trends
Education & Networking
opportunities to connect and learn
We offer our
members a
wide range of
benefits. From
Main Street to
Capitol Hill, our
activities drive
our industry
forward.
Tools & Solutions
resources to grow revenues and develop
employees
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HOW WE BRING IT TOGETHER
Example of Health Care Reform and Member Value
Health care is key Issue with
unique Industry needs
• Steep costs for operators
• Complex to implement
Advocated for and
Represent industry
• Issue since 1992
• Oppose law
• Bring Voice to Congress
Provide Tools and Solutions to comply
• Health Care Headquarters
• Employee Notification & Exchange Portal
• NRA Health Care Law Primer
• UnitedHealthcare (Discounts)
National Restaurant Association
Gather Research and
insights to make case
• One-on-One Meetings
• Research studies
Prepare members with Education and
Networking resources
• Public Affairs Conference
• Member Webinars & 1-on-1 Meetings
• HR/Finance/Tax Executive Study Groups
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Advocacy &
Representation
Advancing Industry Interests
The NRA Policy and Government Affairs team,
consisting of policy, labor, food an lobbying
experts, is here to serve the industry.
• Focused on current issues such as (but not
limited to) menu labeling, health care reform,
immigration, paid sick leave, swipe fees, etc.
• Sample Resources:
• Access to NRA Staff Expertise
• Public Affairs Conference (April)
• Front Burner e-Newsletter
• Legal Problem Solver
National Restaurant Association
We want to hear
from you. Lend
your voice to the
issues that
affect your
bottom line.
Policies are
constantly
changing. Help
steer the future
of the industry.
Restaurant.org/Advocacy
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Advocacy &
Representation
Ex: Legal Problem Solver
Legal Problem
Solver is an
easy to
understand
summary of key
laws and
regulations.
Free to
members.
Restaurant.org/Advocacy
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Research & Insights
Making complex information easy
The NRA’s dedicated economists and “on call”
Knowledge Center work on forecasts and trend
reports to help operators manage their business.
•
Restaurant Industry Forecast (Free/Discount for Members)
•
Restaurants & The Economy
•
Restaurant Performance Index (Free/Monthly)
•
Restaurant TrendMapper® (Discount)
•
Economist’s Notebook (Free/Monthly Blog)
•
Restaurant Industry Operations Report (Discount)
•
What’s Hot Annual Survey (Free)
•
Restaurant Industry 2020
•
Limited-Service Restaurant Trends 2013
National Restaurant Association
Our Research
team is focused
on bringing
complex
information
together and
making it easy
to understand.
(Discount)
(Discount)
Restaurant.org/Research
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Research & Insights
Ex: Restaurant Industry Forecast
National Restaurant Association
Restaurant
Industry
Forecast is the
most credible
source on
industry sales
projections and
trends.
Published
annually. Sales
& Economic
Forecast Free
to members.
Restaurant.org/Research
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Education & Networking
Opportunities to connect and learn
The collective knowledge of our members is a key
ingredient of NRA’s value.
• Executive Study Groups and email discussion
groups (Listservs)
• Nutrition, Quality Assurance, Supply Chain
Management, Risk & Safety, HR, IT,
Financial Officers & Tax, Internal Audit,
Marketing (MEG)*
• NRA Restaurant, Hotel-Motel Show (May)
• Member-only webinars
*MEG does not have a listserv at this time
National Restaurant Association
Focused on
providing bestin-class
programs
unique to the
foodservice
industry that
encourage
peer-to-peer
learning
Restaurant.org/Events
Restaurant.org/Show
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Education & Networking
Opportunities to connect and learn
Upcoming Events
Date(s)
Location
Tax & Finance
June 25-27
Philadelphia
Quality Assurance
Oct. 1-3
Wash., DC
Supply Chain Management
Oct. 20-21
Orlando, FL
Marketing Executives Group
Oct. 27-28
Atlanta, GA
Restaurant Innovation Summit
Oct. 28-29
Atlanta, GA
Information Technology
Oct. 29-30
Atlanta, GA
Webinars and Other Events
Ongoing
Online
Attend a
discipline
specific
Executive
Study Group
(ESG) and build
valuable
connections.
Click here for list of past
webinars
Restaurant.org/Events
Restaurant.org/Show
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Upcoming IRA Events
Upcoming Events
Date(s)
Location
Golf Classic
August 6
West
Chicago, IL
Chicago Gourmet
September
26-28
Millennium
Park,
Chicago, IL
National Restaurant Association
Attend local
events to build
valuable
connections.
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Education & Networking
Hyatt Receives 75 Free NRA Show
Badges
Complimentary
NRA Show
Badges to
attend the
industry leading
NRA
Restaurant,
Hotel-Motel
Show.
2014 Sessions
Available for Purchase
*Quantity varies per
membership level
Restaurant.org/Show
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Tools & Solutions
Programs, products and services
NRA invests develops and vets a variety of tools
and support systems to help members manage and
grow their business, reduce costs and attract
customers.
• Sample Resources:
• Risk Mgmt: Family of ServSafe® products
• Health Care: Health Care HQ
• Payment: Edge Discover® Pre-Paid Card
• Healthy Meal Options: Kids LiveWell
• Legal: Direct Access to NRA Legal Counsel
• Sustainability: Conserve Program
Resources
available in
Marketing &
Sales,
Operations,
Workforce
Engagement
and Food &
Nutrition to
help you run
your business.
Restaurant.org / Tools
National Restaurant Association
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Tools & Solutions
Additional Member Only Discounts on National
Partner Products (Restaurant.org/Tools)
Marketing & Sales
Operations
• Online marketing (Fishbowl)
• Payment Products (Heartland)
• Restaurant Analytics
(GuestMetrics)
• Energy-efficient lighting (North
American LED)
• Digital Marketing (MOpro)
• Performance Management tools (Red
Book Solutions)
• Business Insights
(AmericanExpress)
• Gift Card Compliance (Card Compliant)
Workforce Management
• PCI Compliance and data security
(ANX|Earthlink)
• Job postings (CareerBuilder)
Food & Nutrition
• Health Insurance
(UnitedHealthcare)
• Nutrition Analysis (HealthyDining &
MenuCalc)
Restaurant.org / Tools
National Restaurant Association
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Manage My Restaurant
Restaurant.org/Manage-My-Restaurant
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Provides practical “howto” tips and resources
for running your
business
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Four Key Areas:
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Marketing
•
Workforce
Engagement
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Food & Nutrition
•
Operations/IT/Fin
Featured Products,
Events, Tools &
Solutions
National Restaurant Association
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Kids LiveWell
Program
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Launched in July 2011, Collaboration between NRA and
Healthy Dining to help parents and children select
healthful menu options when dining out.
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Participants agree to offer and promote a selection of
items that meet qualifying nutrition criteria based on
leading health organizations' scientific
recommendations, including the 2010 USDA Dietary
Guidelines.
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Benefits:
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Restaurants get third-party verification and
promotional materials
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Families get accurate information to help them
make informed decisions about their child's meal.
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42,000 restaurant locations
•
Additional Info at Restaurant.org/KidsLiveWell
National Restaurant Association
Contact:
Joy Dubost,
National
Restaurant
Association
(202) 973-5361
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Conserve Program
Restaurant.org/Conserve
Complimentary
subscription to
all members for
the Conserve
Sustainability
Program
Restaurant.org/Conserve
National Restaurant Association
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Health Care Headquarters
Restaurant.org/Healthcare
Health Care HQ
provides key
resources that
members can
access to learn
about the law,
notify employees
and shop for
insurance
options.
Restaurant.org/Healthcare
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YOUR NRA TEAM
An extension of your staff
Food &
Nutrition Policy
Labor & Workforce
Sustainability
Tax & Profitability
Policy
Policy
Policy
Joan McGlockton
Vice President
(202) 331-5931
Angelo Amador
Vice President
(202) 331-5913
Laura Abshire
Director
(202) 973-5380
Dave Koenig
Vice President
(202) 331-5905
Joy Dubost
Director Nutrition
Policy
(202) 973-5361
Michelle Neblett
Director
(health care policy)
(202) 331-5901
Liz Garner
Director, Commerce +
Entrepreneurship
(202) 973-3964
Randy Spicer
Vice President
(Health & Insurance
Services)
(214) 448-4452
Jim Higgins
Vice President
(Financial
Services/EDGE)
jhiggins@restaurant.org
Email address is FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)
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YOUR NRA TEAM
An extension of your staff
Industry Research & Economics
Legal Support
Hudson Riehle
Senior Vice President, Research &
Knowledge Group
(202) 331-5962
Dave Matthews
Executive Vice President, Innovation and
Member Advancement
(312) 715-5362
Bruce Grindy
Vice President and Chief Economist
(202) 331-5957
Knowledge Center Hotline
(800) 424-5156
Email addresses are FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)
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YOUR NRA TEAM
An extension of your staff
Membership Team
Tom Wojno
Vice President, Member Value
(202) 331-5943
Kari Dabrowski
Member Experience and Engagement
(312) 715-5387
Amanda Reiter
Senior Director, Membership
(202) 331-5908
Kisha Goodrum
Data Marketing Manager
(202) 331-5983
Email addresses are FirstInitialLastName@Restaurant.org (e.g. rspicer@restaurant.org)
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Next Steps
❶ Written commitment or payment to renew 2014 Corporate Membership by June 30, 2014
❷ Follow up on any Hyatt requests from today
❸ Update Hyatt Hotels membership roster

Identify someone NRA can work with to update

Add / Delete new or old team members and update contact info
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Ensure the head of each major functional area is on the list (e.g. Finance, IT, HR,
Marketing, etc.)

NRA will work with Hyatt to onboard the team and maximize membership.
❹ Review and plan attendance at upcoming events (slide 14); Restaurant Innovations
Summit is highly recommended.
❺ Plan for 2015!

Briefing Centers – Let’s connect our teams and discuss your top industry needs
❻ Call us! NRA staff is an extension of the your team – and a trusted advisor as you grow
your business. You can pick up the phone any time and call one of our staff experts.
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CONNECT WITH NRA / IRA
NRA DC Headquarters
2055 L Street NW, Suite 700
Washington, DC 20036
(202) 331-5900 or (800) 424-5156
NRA Chicago
175 W. Jackson Boulevard
Chicago, IL 60604
(855) 514-8115
Restaurant.org
@WeRRestaruants
@IlliniRestAssoc
Illinois Restaurant Association
/RestaurantDotOrg
33 W. Monroe, Ste 250
Chicago, IL 60603
(312) 787-4000
NationalRestaurantAssociation
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