AppCircle for iOS and Android
Sean Webster
Manager, Publisher Relations
December 2011
Flurry Overview
Flurry Analytics
Better apps on iOS, Android, BB, WP, J2ME
App Developers:
52,000
Live Applications:
120,000
Devices per month:
Sessions per month:
Events per month:
330M
20B
205B
AppCircle Network
Acquisition & Monetization: iOS, Android
App Developers:
3,000
Devices per month:
150M
Daily Completed Views
3M
AppCircle: The Flurry Difference
Better Analytics
Better Targeting
Flurry is the clear leader in mobile
analytics, tracking 98%+ of WW
smartphones
Flurry AppCircle targets its ads to
users based on app usage behavior
Higher CPI
Advertisers pay more for AppCircle
users because they are more likely to
become active users
Higher Payouts
AppCircle shares its higher revenue
with publishers, making it the highest
performing mobile ad network
1. AC Takeovers on iOS
$2-$6 eCPMs in Under 1 Hour
Why Use AC Takeovers on iOS
AC Takeover Benefits
•
$2-6 eCPM opportunity (Aug 2011)
•
Highest payout per install ($0.50+)
•
Large, diverse advertiser pool
•
Cross-promote your own apps for FREE
•
Flexible integration can take under 1 hr
•
Targeted App Recommendations based on
real usage data (100k+ apps tracked)
Custom Takeover Example
Default or Custom Options
RECOMMENDED: Use Flurry SDK
2 Options:
1. Built-in Takeover: fastest
deployment (<1 hour)
2. Custom Takeover: build ad unit
using your own creative (<1 day)
Built-in Takeover
Custom Takeover
Note:
• AppCircle functionality already built
into your existing Flurry SDK
• Launch Takeover Anywhere and
Anytime (ex. App Launch or
Resume)
Integration is Really that Quick
Flurry SDK Integration (See AppCircle ReadMe from Flurry SDK for full details)
[FlurryAPI openTakeover:@"USE_UNIQUE_HOOK_NAME“
Built-in Takeover
orientation:@"portrait"
rewardImage:nil
rewardMessage:nil
userCookies:nil];
Custom Takeover
FlurryOffer *flurryOffer = [[FlurryOffer alloc] init];
BOOL validOffer = [FlurryAPI getOffer:@"USE_AN_UNIQUE_HOOK_NAME“
withFlurryOfferContainer:flurryOffer];
if (validOffer) {
NSString *appName = flurryOffer.appName;
UIImage *appIcon = flurryOffer.appIcon;
NSNumber *appPrice = flurryOffer.appPrice;
NSString *appDescription = flurryOffer.appDescription;
NSString *referralUrl = flurryOffer.referralUrl;
// render ad format here…
}
API Integration
GetRecommendations_API:
http://wiki.flurry.com/index.php?title=GetRecommendations_API
7
2. AC Clips on iOS
$7-$11 eCPMs, Quality Ads
AC Clips User Flow
1
AC Clips User Flow
2
AC Clips User Flow
3
AC Clips Economics
Why monetize with AC Clips:
• High eCPMs: $7-$11
• Broaden advertisers to
include brands
• Increase user retention –
high % stay in the app
• High quality user experience
• Easy, flexible integration
Publisher Payout Estimates as of October 2011
per 100K DAU
Low
Medium
High
per Day
$600
$1,000
$1,600
per Month
$18,000
$30,000
$48,000
per Year
$219,000
$365,000
$584,000
eCPM
$6
$6.5
$11
Case Study: AC Clips Delivers Quality Users
Results from sample AC Clips advertiser campaign
Metric
Definition
Clips vs Organic
Sessions/User
Average number of sessions per user
1.99x – Clips users come
twice as often
Median Session
Length (minutes)
The median length of each session
51.6% longer – Clips users
sessions were longer
User Retention
% of users who used the app in the
last 7 days
28.9% higher – clips users
Had a higher retention rate
Users with
sessions 10+
minutes
Users that use the app for a session of 53.6% higher – Clips users
10 or more minutes
became heavy app users
Campaign ran for duration of 3 weeks
2 weeks of usage data collected for all users acquired through AppCircle Clips
Compared with data from non AppCircle Clips users
3. AC Re-Engagement Units
Add Game-Changing Revenue to Your App
To launch Q4 2011
High Churn Makes Audience Building Very
Expensive
1.9 Billion
120 Million
USERS ACQUIRED
JAN – JUN 2011
STILL USING DURING
1ST WEEK OF OCTOBER
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
Advertisers Will Pay a Premium to Bring Best
Users Back
1.9 Billion
Used Before Last Update
Heavy Users
In Favorable Geo
Key Target Demo
Social
Influencers
Spenders
Used
More
Than
Once
120 Million
USERS ACQUIRED
JAN – JUN 2011
STILL USING DURING
1ST WEEK OF OCTOBER
Source: Downloads and Usage Tracked Across All Acquisition Channels by Flurry Analytics
Re-Engagement is in Demand,
And Will Pay You Top-$
•
Until now, advertisers had no efficient way to bring their best users back
1. Flurry helps advertisers determine the best users of their app
2. Now, Flurry can reach those users across other apps
3. You get paid every time a targeted user re-launches an advertiser’s app
•
Why AppCircle Re-engagement works to earn you top dollar
1.
2.
3.
4.
•
Fill rate is high because CPI and AC Clips are used as backfill
1.
2.
3.
•
Click-through rates are high because consumers already recognize the app
Conversion is high because it takes just one click to complete the conversion
Advertisers pay more because they get their best users back
You get paid each time the consumer re-engages
Users see CPI and AC Clips ads when CPR units aren’t available
Ad inventory is already over-subscribed for CPI and AC Clips
eCPMs pay-out upwards of $6 for CPI and $11 for Clips
Simple SDK integration delivers hugely positive ROI for your work
Re-engagement is as Easy as 1-2-3 for Advertisers
1
Identify
Segment
2
Set Your
Bid Price
3
Run Your
Campaign
1. Advertiser Identifies Valuable Segments
•
Spenders
•
Heavy Users
•
Avid Ad Clickers
•
Social Influencers
•
Reached Usage Milestone
•
Used Before Last Update
•
Used More than Once
•
In Key Target Demo
•
In Favorable Geo
2. Advertiser Bids on High-Value Segments
Starting minimum bid:
Competitive advertiser bidding for segments greatly increases pay-outs!
3. Re-Engagement Campaign Runs in Publisher App
Flurry Has Cracked the Code on What
Advertisers Want
• Don’t miss out on adding this game-changing revenue driver to your app
for the holiday season
• Advertisers know that re-engagement changes the game on efficiently
building their app audience, and demand is high
• Advertisers know that only Flurry has the reach and technology to bring
back their best users
• Advertisers are clamoring to run re-engagement campaigns after every
acquisition campaign and app update
• Advertisers will pay top-dollar, over-and-over, to re-engage their best
users
• AppCircle Re-engagement will help you reach record revenues
Get the best of all worlds – max fill & revenue
Flurry’s Flexible Interstitial
Show AC Recs, AC Clips & AC
Reengagement ads
How Flurry’s Flexible Interstitial Works
Flurry
Servers
App calls Flurry server for available ad units
Flexible Interstitial
1. AC Reengagement
Flurry makes
all ad types
available to
your app
2. AC Clips
Your filter and rank
preferences set up during
integration control which
ad-types are displayed,
and in what order
3. AC Recommendations
User’s Handset
Benefits
1. Maximize Revenue: Leverage all advertising formats (AC
Reengagement, AC Clips, AC App Recommendations) to
maximize fill and revenue generation
2. Save Work: One easy integration, many ad offers
3. Increase Flexibility: Instantly turn any ad type on or off from
Flurry dashboard, no app update needed
4. Test & Monitor: View Impressions, Clicks and Revenue for each
ad type across all placements in your app
4. AC Rewarded Installs on Android
$20+ eCPMs
AppCircle Advantage on Android
• Why publish ads on Android?
1.
2.
3.
4.
Massive, growing market opportunity
Open field, but window will close
Monetizing via ads even more critical than on iOS
Diversify your risk, leverage your titles more (if on iOS already)
• Why publish with AppCircle on Android?
1.
2.
3.
4.
Higher payout per install ($0.35 to $0.40)
More integration flexibility & seamless user flow
Better targeted app recommendations
Powerful analytics help you optimize performance
Result: 25% of AppCircle pub revenue is Android
and is growing fast
Android Publisher Economics
Best Monetizing Android Network
<3% Virtual
Goods
Purchasers
Daily Revenue Range by Implementation Type, as of Oct. 2011
DAUs
100,000
Low
$900
Average
$2,700
High
$4,500
Revenue Projection by Month, Quarter, Year (100k DAUs)
Source: Flurry Analytics
Period
Low
Average
High
Month
Quarter
Year
$27,000
$81,000
$328,500
$81,000
$243,000
$985,500
$135,000
$405,000
$1,642,500
Android Success Story: Drag Racing
Flurry’s better ad targeting drives higher payouts and is simple to integrate
Uses Flurry Analytics
Tracking 110K+ apps
$0.40-$0.45 per install
Flexible and fast
Android AppCircle Rewards Greatly Boosts Creative Mobile Revenue
We are so pleased with AC Rewards that we are
adding it in more & more parts of our game, and
our revenue keeps on growing.
-Vladimir Funtikov – MD Creative Mobile
Metric
Definition
Result
Daily Installs
Publisher Installs generated
per day through AC Rewards
20,000
Pub Payout
per Install
Publisher revenue earned
from each AC Rewards install
$0.45
Next Steps
1
Create Flurry account at www.flurry.com
2
Download & integrate Flurry SDK from
https://dev.flurry.com
3
Define your ad types, placements & rewards
(see SDK ReadMe)
4
Launch and start earning incremental revenue
Questions?
Email me at sean.webster@flurry.com