High School
Business Heroes
2014
Opening
Ceremonies
February 25,
2014
Agenda
 Opening
 About
Remarks
HSBH
 2014
Challenge presented by Mark Stewart,
AGH Director of Commercial Activities
 Competition
 Phase
Overview
1: The Elevator Pitch
 Helpful
Tips
 Contact
Information
 Questions,
 Closing
comments, concerns?
Remarks
2014 Participants – Thank you!
About HSBH
Established in 2006 at DeGroote to introduce
high school students to the exciting world of
Business.
Mission
• To enrich the educational experience of
senior high school students in the Greater
Toronto and Hamilton Area (GTHA)
•
To give undergraduate students the
chance to develop leadership
Our Means
• Offer a challenging, competitive and
rewarding experience for high school students
• Give opportunities to explore and experience
post-secondary education
• Learning from each other and interacting with
professors, students and industry professionals
at the DeGroote School of Business.
Rewards
• Experiential learning in the real world
• Prize money for the top three teams and
incentives for the school of the winning team
The 2014 HSBH Case
Challenge
Presented by
Mark Stewart
Director of Commercial Activities
at the Art Gallery of Hamilton
About the AGH
 Overview
 Current
 Youth
of the Art Gallery of Hamilton
events, activities and audiences
programs
About the AGH

In operation since June 30, 1914
– celebrating Centennial in 2014

Mission: “a public resource dedicated to engaging,
stimulating and enriching the community through art”

Permanent collection features over 10,000 works

150,000 visitors each year

Free admission for students of McMaster, Mohawk
and Redeemer

Hamilton’s Urban Design and Architecture Awards
2005 Winner: Excellence in Architectural Design
The 2014 HSBH Case
Challenge
Develop a marketing strategy to
increase interest and attendance
among youth for the AGH
 Conduct
research on the AGH, and gather
opinions of fellow students
 Look into what the AGH has to offer and then
market its features to youth
Competition Overview
Events
Important Dates
Opening Ceremonies – 2014
Challenge Revealed
February 25, 2014
Phase 1: Elevator Pitch
Submission Date:
February 28, 2014 at
11:59pm
March 4, 2014
Seminar 1: Top 20 and How to
Analyze a Marketing Case
Seminar 2: Drop-In Help
(March Break)
March 11, 2014
Seminar 3: Teamwork, Research and March 18, 2014
Presentation Skills Development
Events
Important Dates
Phase 2: Business Plan Report
Submission Date:
March 21, 2014 at
11:59pm
Seminar 4: Top 10 and DeGroote
Extracurriculars
March 25, 2014
Final Presentation PowerPoint
Submission Date:
April 3, 2014 at 11:59pm
Closing Ceremonies and Final
Presentations
April 5, 2014
PHASE ONE: THE ELEVATOR PITCH
 Clear,
concise explanation of your
ideas—should be possible to deliver in the
time span of an elevator ride
 Present
a 2-page proposal outlining the
key elements of team’s creative business
solutions, plan and analysis
ELEVATOR PITCH Criteria
Evaluated out of 40 marks in total
 Introduction



Background info on AGH
State problem found in case brief
Introduce team’s innovative solution
 Business




[5 marks]
Plan [15 marks]
Describe your plan and why AGH would
incorporate it
State target market and how plan will connect to
this demographic
Describe how AGH can implement and how it
would impact the AGH
Include a brief analysis and future outlook of plan
ELEVATOR PITCH Criteria
 Current


Research [10 marks]
Use reputable sources to describe recent
trends/ events (no older than 2009) that may
relate to case
Include brief analysis
 Conclusion

Summarize business plan and findings (no new
content)
 References

[5 marks]
[5 marks]
Use Business Citation Guide to cite sources
How to submit your entries
 Only
one team member needs to submit
an entry per team
 E-mail
document to hsbh@mcmaster.ca
with your team name in the subject line
 An
e-mail will be sent to the team’s main
contact to confirm receipt of entry
Elevator Pitch deadline:
Friday, Feb. 28 at 11:59pm
Helpful Tips

Edit work together as a group

Plan ahead

Follow guidelines carefully

Do your research

Use concepts learned in class

Ask your mentors

Get feedback
Please refer to the HSBH Case and
Submission Details packages for more info!
(Available on our website under
News > Competition Details)
Next Event:
Seminar 1

Tuesday, March 4 at 5:30-7:00pm

DeGroote School of Business,
Hamilton campus—DSB room 505

Dragica Lebo, Small Business
Advisor at SBEC, City of Hamilton

Professor from DeGroote

Top 20 announced!
Check us out online!
 HSBH
Website:
http://hsbh.degroote.mcmaster.ca/
 Facebook:
High School Business Heroes
 Twitter:
@HSBH_McMaster
 YouTube:
HSBH McMaster
Contact Information
Your Mentors
At their e-mail addresses 
Co-Chairs
Julia Dinh & Serena Porco
hsbh@mcmaster.ca
Mentorship Coordinator
Piranavan Baskaran
mentorship.hsbh@gmail.com
Questions, comments,
concerns?
The HSBH Team
wishes you
GOOD LUCK!
You are all Business Heroes!