Introduction to Clinical Social
Franchising
Private Sector Healthcare Initiative (PSHi)
Introduction and History
Social Franchising: Common Situation
Private
Clinic
NGO or
Hospital
Private
Clinic
Private
Clinic
Problem:
Many private clinics but limited range of services,
uncertain quality
Social Franchising: Components
Franchisee
Private
Clinic
Branding
Training
Standards
Franchisor
Commodities
Franchisee
Private
Clinic
Membership fee
Goals:
Access/Scale
Cost-effectiveness
Franchisee
Private
Clinic
Quality
Equity
Franchises around the world
PSHi’s Role in Franchising
Funding
Compendium
• Origin: modeled on DKT’s Social Marketing
compendia – 4 annual updates to date
• Intent: designed to give the casually interested
party an informative document outlining the
social franchising landscape
– Includes both broad information general
franchising scope and then specific information
about each franchise
• Target audience: donors, implementers, donors,
and donors
• Timing: surveys go out in Jan/Feb, data
collected in March, compiled and written in
April, published late April/early June
• 2013 changes/additions
– Incorporating our pilot for health impact
reporting
– Formatting adjustments – one page per
franchise, more infographics
Metrics Working Group
• History: Begun in 2010 (?), Watamu meeting in Nov 2011, Toronto
meeting planned for April 2013
• Partners: members come from PSI, MSI, Pop Council, JHMI, UCSF, WHP,
DKT, Gates, Rockefeller, USAID, IPPF, (R4D), [IHME]
• Products:
– Metrics to match the 5 “pillars” of social franchising: equity, costeffectiveness, health market expansion, health impact, quality
– Completed metrics: equity, health impact (still being piloted)
• Timing: monthly meetings with periodic in-person meetings, often
around conferences
• Process: design, pilot, analyze, vote, promote
• Toronto plan: Quality and Health Market Expansion
• Advocacy and engagement:
– How do we actually get everyone to start using our metrics?
– How do we impart to organizations the importance of using standardized
metrics? Why is it important to know the poverty status of your clientele?
– What technical assistance will smaller franchises need and how can we
facilitate that?
Demand Side Financing Working Group
• History: Franchising taken by UCSF, DSF by R4D. Left fallow for
some time, revived in Dec 2012.
• Partners: MSI, PSI, Pop Council, Options, UCSF, [others?]
• Products: Still writing scope of work, but preliminary
conversations on similar indicators as SF MWG – equity, health
impact, cost-effectiveness, health market expansion, quality
• Meetings: once every 4-6 weeks, more once scope of work and
targets are defined
• Process: Similar to SF MWG – design (or adapt), pilot, analyze,
vote, promote
Case Studies
Stakeholders from the SF4Health community are increasingly undertaking
qualitative case studies to encourage comparison and cross-pollination among
programs worldwide. The GHG and partner organizations have published a series of
case studies on social franchises around the world. The case study template is now
available for public use.
DKT’s Andalan Indonesia, October 2012
World Health Partners, February 2012
Tinh Chi Em (Sisterhood), February 2012
Child Family Wellness, January 2012
Top Réseau Madagascar, September 2011
BlueStar VietNam, July 2011
RedPlan Salud Peru | Spanish, June 2011
Smiling Sun Bangladesh, April 2011
Tunza Kenya, January 2011
Sun Quality Health Myanmar, September 2010
Suraj Pakistan, July 2010
BlueStar Pilipinas, April 2011
Amua Network Kenya, January 2010
BlueStar Ethiopia, January 2010
BlueStar Ghana, September 2009
CareShop Ghana, World Resources
Institute, April 2008
Green Star Pakistan, Population Council,
October 2005
Green Star Pakistan, September 2001
The First Global Conference on Social Franchising
• 165 participants
• Representatives of franchise organizations and managers, government, donor
organizations, researchers
• Implementer-focussed
• Unique components: quality awards, new service contest, trainings, field visits
Conferences
• Conferences planned for early 2014 and late 2015(?)
• Seed funding from CHMI (Gates) but need to fundraise to
cover full costs
• Planning for 2014 is a priority!
Growing the Community of Practice
Communications
• Sf4health
• Newsletters
Conference communications
• Twitter
• Blog
Goals
• Improve engagement among CoP
members
• Increase our external
communications
Social Franchising Officer Goals
 Engage community of practice members
 Document current practices and programs
 Create useful tools and resources
 Disseminate available tools and resources
Compendium
Conferences
Case Studies
CoP
• Work with Eric to
produce the
2013
compendium of
SF programs
• An ongoing goal
is to think about
how this
resource can be
improved and
made more
useful each year
• Planning for
2014 needs to
start
immediately
• Steering
committee
• Location/venue
• Participants
• Draft Agenda
• One Case study
for 2014
• Think about how
to improve case
study
methodology
• Work with
programs to
conduct their
own case studies
using template
• Maintain and
improve
SF4Health
website
• Create social
franchising
communications
strategy to
improve
dissemination
and engagement
Metircs
• Participate in
metrics working
group
• Work with Eric
on specific
metrics projects
and metrics
dissemination
activities and
tools as they
arise
Questions and Discussion