ADVOCACY AND RESOURCE
MOBILISATION
ADVOCACY AND RESOURCE MOBILISATION
INTRODUCTION
1. Objectives
2. Advocacy
3. Resource Mobilisation
4. Funding Mechanisms
Advocacy and Resource Mobilisation
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ADVOCACY AND RESOURCE MOBILISATION
OBJECTIVES
1.
Understand FSC cluster/cluster lead role in humanitarian
advocacy
2.
Discuss common opportunities and challenges related to
funding mechanisms and donor relations
3.
Identify potential resources linking funding to strategies &
programmes and the various appeal processes.
4.
Understand how to coordinate and lead joint funding
efforts and donor relations within a cluster framework
Advocacy and Resource Mobilisation
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ADVOCACY AND RESOURCE MOBILIZATION
RELEVANCE
Why is this subject covered?
The FSC is charged with advocating for and promoting food security
needs and focus points on behalf of the entire food security
community. It also has a responsibility of mobilizing resources and
funding on behalf of the overall food security response.
How does this relate to my day to day tasks?
Cluster staff help coordinate partners in the formation of a coherent
advocacy message and communication plan. They also coordinate
the development and execution of the food security sector portions
of traditional and non-traditional funding mechanisms.
Advocacy and Resource Mobilization
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ADVOCACY – WHAT IS IT?
What?
Making a persuasive argument for a specific outcome
The active promotion of a cause or principle
•
•
•
•
•
•
Objective
Stakeholder
Funding
Access
Protection
Attention
Giving Voice
Rights
• Donors
• Government
• Affected
population
• HC
• Other clusters
Strategy
•
•
•
•
•
•
Public/Private
Evidence-base
Sector bulletin
News media
Strategy docs
Funding mech.
What is needed?
• All stakeholders aware of situation, risks, needs, and opportunities in the FS
sector.
• Affected population aware of risks and measures to reduce vulnerability and
accelerate recovery.
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Building an Advocacy Strategy
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Identify and clarify the issue
Establish goals and objectives
Define target audiences and
stakeholders
Select messages and tactics
Developing an action plan
Monitoring and evaluation
From: IASC Cluster Leadership Training
FOOD SECURITY CLUSTER- TOR
Guidance for
Coordination
Actions
Coordinated
What does the FSC do?
1.
Ensure predictable and accountable leadership
2.
Represent the food security community in the different country level fora
3.
Support coordination in assessment planning and response, strategy
4.
Develop benchmarks and indicators
5.
Advocacy for entire food security community, not just specific partners
6.
Strengthen national/local systems
7.
Ensure quality of response, promotion of appropriate standards and
delivery of services
8.
Ensure shared understanding of early recovery
9.
Learn and build upon best practices
10. Ensure partnership and inclusiveness
Programmatic Response
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Why?
ADVOCACY – WHY AND HOW
Accountability and predictable leadership
Efficiency and effectiveness
Advocacy for entire food security community
How?
•
•
•
•
•
Partnership/
inclusiveness
Identify key partners
and strengths
Establish advocacy
working group
Agree objectives and
strategy
Ensure all partners
can understand
Invite donors to
meetings,
assessments
Represent the food security community
• Highlight needs in all relevant multi-sectoral fora
• Participate in multi-sectoral advocacy strategies
• Establish awareness with other sectors
Strengthen national/local systems
• Consider local contexts; public/private fora
• Ensure materials are understandable and adapted
Ensure quality of response
Ensure shared understanding of recovery
• Agreed standards; mainstream cross cutting issues
• Ensure stakeholder awareness of importance and
possibility of recovery promotion
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RESOURCE MOBILIZATION – CLUSTER ROLES
Strategy
Development
Proposal
Review & Generation
of FS Portion of Appeal
M&E
Programmatic Response
What?
FLASH APPEAL – WHAT IS IT?
Tool for structuring humanitarian response in first 3 to 6 months
Goal is to mobilize resources from donors
HC triggers process and defines timeframe for preparation
FSC
Sector Response Plan
• Strategy
• Roles and
responsibilities
• Outlines on
prioritized proposed
projects
5-7 days after
crisis onset
48 hrs
later
HC
OCHAGeneva
Consolidates
plans
Issues Flash
Appeal
1 month
later
Updated
Flash
Appeal
Sends to
Geneva
What is needed?
• Food security inputs to flash appeal are convincing and submitted in time for
inclusion in appeal.
• FS concerns are reflected in definition of overall inter-sectoral priorities and
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strategy
CENTRAL EMERGENCY RESPONSE FUND – WHAT IS IT?
What?
• UN Standby fund to enable more timely, reliable, equitable human. assistance
• Complements – does not substitute – for flash and consolidated appeals
• Rapid response (seed funds) and under-funded emergencies (life-saving)
• Intended to support general emergency but only UN agencies can request
FSC – CLA (UN)
• Produce CERF request in
parallel with flash appeal
• Select and prioritize from
flash projects w/o donor
support
• Request concise project
summaries from agencies;
advocate
What is needed?
HC
Approves
request
Sends to
Geneva
OCHAGeneva
Approves
CERF
request
FSC
CLA (UN)
• Ensures funds allocated for NGO
projects are passed through
Food security proposals for CERF funding are convincing and submitted in time for
inclusion in the HC’s recommendation for funding
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CONSOLIDATED APPEAL – WHAT IS IT?
What?
• A tool to plan, coordinate, implement, and monitor major humanitarian activities
• ERC and IASC, in consultation with HC, decide when to use
• HC leads development; 1 month to develop; issued 3-6 months after onset
FSC
Common Humanitarian Action Plan
• Priority sector needs and risks
• Objectives (5) and Indicators (5)
• List of contributing organizations
• Outline showing proposed
activities and complementarity
• Explanation of monitoring
• Implications if not implemented
HC
Consolidates
sector portions
of CHAP
OCHAGeneva
Issues
Appeal
Submits Appeal
FSC
Mid-year review
•
•
•
Incorporate new info
Review projects for relevance,
feasibility, and economy
Prioritize un/underfunded
projects
What is needed?
• Sector elements are convincing and submitted in time for inclusion in appeal
• Sector concerns appropriately affected in overall inter-sectoral strategy
• Mid-year reviews effectively measure progress and reorient strategies 13
OTHER FUNDING SOURCES
Common Humanitarian Funds (CHF)
Multiple Donors Trust Fund
Community Peace and Stability Fund
National Emergency Response Fund (ERF)
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RESOURCE MOBILIZATION – HOW
Establishing Review Procedure
• Representative
working group with
appropriate co-chairs
• Review general
criteria established by
HC
• Agree on food security
criteria
• Transparently
communicate
procedures, criteria,
and decisions to all
cluster partners
• Principles of
Partnership
Establishing Review Criteria
Sample Criteria for
Project Prioritization:
• Strategy
• Organizational
Capacity
• Population
• Geographic area
• Timing
• Gender Marker
CERF Life-saving Criteria
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Planning an Advocacy Strategy
Scenario:
Humanitarian orgs have been running
ongoing food assistance programme
in northern Insecuristan where
drought is now 2 years old.
Northern
Province
Republic of
Insecuristan
Southern
Province
Since November’s failed harvest,
NGOs have been reporting rising GAM
rates throughout much of Southern
Province region as well where few
humanitarians organisations have
traditionally worked.
The Food Security Cluster wishes to
focus attention on this need.
Assessment and Analysis
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Planning an Advocacy Strategy
Task:
With your group:
 Plan a food security
cluster advocacy
strategy to:
 alert stakeholders to
the growing need in
Southern Province,
and
 identify
possible
funding
streams
Current Food
Security Cluster
Members
• FAO
• WFP
• IFRC
• ACTED
• CARE
• LWF
• Samaritan’s
Purse
• World Vision
• SCF/UK
• ACF
Step 1: Identify and clarify the
issue
Step 2: Establish goals and
objectives
Step 3: Define target audiences
and stakeholders
Step 4: Select messages and
tactics
Step 5: Developing an action
plan
Step 6: Monitoring and
evaluation
Northern
Province
Republic of
Insecuristan
Southern
Province
Key aspects of advocacy strategy
• Clear buy–in from cluster members
• Clear issue(s) & objectives
• Clearly defined target audience – in
particular, those donors who are likely to
show interest
• Appropriate messages (in line with
selected target audience)
• Appropriate tactics, delivery methods
Assessment and Analysis
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ADVOCACY AND RESOURCE MOBILIZATION
RELEVANCE
Why is this subject covered?
The FSC is charged with arguing for and promoting food security
needs and focus points on behalf of the entire food security
community. It also has the direct responsibility of mobilizing
resources and funding on behalf of the overall food security
response.
How does this relate to my day to day tasks?
Cluster staff help coordinate partners in the formation of a coherent
advocacy message and communication plan. They also coordinate
the development and execution of the food security sector portions
of traditional and non-traditional funding mechanisms.
Advocacy and Resource Mobilization
20
FOOD SECURITY CLUSTER