Chap 5: Community Organization/
Building and Health Promotion
Instructor’s Name
Semester, 200_
Chap 5: Community Organization
Chapter Objectives
• Define community organizing.
• Identify the assumptions that
underlie the process of community
organization.
• Briefly explain the difference
between locality development, social
planning, and social action
approaches to community
organization.
• List the steps for a generalized model
for community organizing/building
Chap 5: Community Organization
Chapter Objectives
• Explain what is meant by community
building.
• Explain the difference between
health education and health
promotion.
• State and summarize the steps
involved in creating a health
promotion program.
• Define the term needs assessment.
Chap 5: Community Organization
Chapter Objectives
• Briefly explain the six steps used in
assessing needs.
• Explain the difference between goals
and objectives.
• List the different type of intervention
strategies.
• Explain the purposes of pilot testing
in program development.
• State the difference between
formative and summative evaluation.
Chap 5: Community Organization
Definition
• Community organizing
– “a process through which communities are
helped to identify common problems or goals,
mobilize resources, and in other ways develop
and implement strategies for reaching their
goals they have collectively set.”
Chap 5: Community Organization
Assumptions of Community
Organization
1. Communities of people can develop the
capacity to deal with their own problems.
2. People want to change and can change.
3. People should participate in making,
adjusting, or controlling the major
changes taking place in their communities.
4. Changes in community living, which are
self-imposed or self-developed have a
meaning and permanence that imposed
changes do not have.
Chap 5: Community Organization
Assumptions of Community
Organization
5. A ‘holistic approach’ can deal successfully
with problems with which a ‘fragmented
approach’ cannot cope.
6. Democracy requires cooperative
participation & action in the affairs of the
community, & people must learn the skills
which make this possible.
7. Frequently, communities of people need
help in organizing to deal with their
needs, just as many individuals require
help with individual problems.
Chap 5: Community Organization
Community Organizing
Methods
• Locality development
– is a broad self-help method in which local
citizens develop new skills and become more
self-sufficient.
• Social planning
– utilizes skilled volunteers in the community in
a technical process of problem solving.
• Social action
– is a technique that involves the redistribution
of power and resources to disadvantaged
segments of the population.
Chap 5: Community Organization
Process for Organizing a Community
Recognizing the problem
Making entry into the community
Organizing the people
Assessing the community
Determining priorities & setting goals
Selecting a solution to the problem
Chap 5: Community Organization
The Final 4 Steps
Implementing
Evaluating
Looping back
Maintaining
Chap 5: Community Organization
Creating a Health Promotion Program
Assessing
needs
Identifying
the
problem
Setting
goals
&
Objectives
Developing
an
Intervention
Implementing
Evaluating
the
the results
Intervention
A Generalized Model for Program Planning
Chap 5: Community Organization
Creating a Health Promotion/ Disease
Prevention Program - Overview
• Assessing the needs
• Identifying the problem(s)
• Setting goals and objectives
• Developing an intervention
• Implementing the intervention
• Evaluating the results
Chap 5: Community Organization
Assessing the Needs
Determine the purpose & scope
Gathering data
Analyzing the data
Identifying factors linked to the health problem
Identifying the program focus
Validating the prioritized need
Chap 5: Community Organization
Creating a Health Promotion/
Disease Prevention Program Overview
• Assessing the needs
• Setting goals and objectives
– goal is a future event toward which an endeavor is
directed
– objectives are steps taken in pursuit of a goal
• Developing an intervention
– designing activities that meet your objectives
• Implementing the intervention
– putting into practice
• Evaluating the results
Chap 5: Community Organization
Evaluating the results
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Reporting results
Chap 5: Community Organization
Evaluating the results
Planning the evaluation
Collecting the data
Analyzing the data
Reporting results
Applying the results
Chap 5: Community Organization
Chapter 5
Community Organization and
Health Promotion Planning:
Two Important
Tools Of Community Health