Ph.D.School inAnalyticsforEconomicsandBusiness Seminar:Advancesinordinaldataanalysis MaricaMANISERA DeptofEconomicsandManagement UniversityofBrescia tel:+390302988673 Email:manisera@eco.unibs.it Abstract. ThisseminarintroducestheCUBmodels,recentlyproposedintheliteratureto analyseordinaldataandthenextendedinseveraldirections.Alongwiththemethodological issues,applicationstoseveralfields,includingsensometrics,marketing,economics,are proposed. Mainreferences − D'Elia,A.,Piccolo,D.,2005.Amixturemodelforpreferencedataanalysis.ComputStatData An,49,917‐934. − Iannario, M., Piccolo, D., 2010. A new statistical model for the analysis of customer satisfaction.QualTechnolQuantitManag,7,149‐168. − Iannario,M.,Piccolo,D.,2012.CUBmodels:Statisticalmethodsandempiricalevidence,in: Kenett,R.S.,Salini,S.(Eds.),ModernAnalysisofCustomerSurveys.Wiley,NewYork,pp. 231‐258. − Piccolo,D.,2003.Onthemomentsofamixtureofuniformandshiftedbinomialrandom variables.QuadernidiStatistica,5,85‐104. − Piccolo,D.,2006.ObservedinformationmatrixforMUBmodels.QuadernidiStatistica,8, 33‐78. − Piccolo,D.,D'Elia,A.,2008.Anewapproachformodellingconsumers'preferences.Food QualPrefer,19,247‐259.