9.3 Teddy Roosevelt’s Square Deal How did Roosevelt promote reforms at the national level? Presidency • Theodore Roosevelt became president in 1901; he was bold, ambitious, and full of energy • In the Spanish American War he led a fighting unit called the Rough Riders • He used his popularity to get programs passed; he wanted to see that the common people received what he called a Square Deal, or set of progressive reforms sponsored by his administration Problems of Government • Roosevelt used his power of government to deal with trusts, or large companies that had control over their markets • By 1900, trusts controlled about 80 percent of US industries • Roosevelt supported big business, but also wanted to stop trusts that harmed people • He was known as a trustbuster because he worked to file antitrust suits against these companies Continued • He also worked to resolve disputes among strikers, using the government to step in to help reach agreements • He also stepped in to fix the ICC, which wasn’t working to regulate the railroad industry; his reform resulted in fairer shipping rates and less corruption in the railroad industry Public Health and the Environment • After reading The Jungle by Upton Sinclair, Roosevelt pushed for the Meat Inspection Act • Passed in 1906, Congress passed the Pure Food and Drug Act, which halted the sale of contaminated foods and medicines and called for truth in labeling Continued • John Muir persuaded Roosevelt to set aside 148 million acres of forest reserves and other land for waterpower sites and mineral and water resources • Roosevelt appointed Gifford Pinchot as head of the US Forest Service • Pinchot believed in conservation of the land, whereas Muir believed in complete preservation of the wilderness Roosevelt and Civil Rights • Roosevelt supported individual African Americans, but did not help them in general • In 1909, W. E. B. Du Bois founded the NAACP, or National Association for the Advancement of Colored People • The progressive movement, however, continued to focus on the needs of middleclass whites