Michigan Marketing Educators
Standards Workshop
July 10, 2012
Welcome
Denise Teague
CTE Curriculum Consultant
MDE—Office of Career and
Technical Education
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Agenda
1. Review and Revision Process
2. Overview MCCTE Navigator
3. Locate the Standards
4. Complete your GAP Analysis
5. Network and share resources for
delivery of standards by segment
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Sources of CTE Standards
NATIONAL
CAREER
CLUSTER
MICHIGAN
DEPARTMENT
OF EDUCATION
Cluster Essential
Standards – All
CIPs
Michigan Career
& Employability
Standards
Cluster
Foundation
Standards – One
for each of the
16 clusters
Michigan
Technology
Standards 2009
REVISED
Cluster Pathway
Standards
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MICHIGAN
TECHNICAL
STANDARDS
Review and Revision Process
Secondary CTE
Program
standards are
reviewed
every 3-5
years
Type of revision
is identified
Major
Moderate
Minor
Input is
gathered on
program
standards from:
CTE
Teachers
PostSecondary
Business
& Industry
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CTE Teacher Survey Data
Michigan CTE teachers teaching in a state approved program
were surveyed
Data was gathered on how many programs operate in career
centers and high schools
Teachers reported on postsecondary enrollment and job
placement post graduation
Teachers identified certification that their students qualify for in
the program area
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Business & Industry Reviewed
Standards
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Decision
Business
&
Industry
PostSecondary
OCTE
Teachers
Consultant
OCTE
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Consolidate the Standards to:
 Improve delivery of standards
 Add clarity to the standards
 Reduce duplication of standards
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Knowledge Areas for
Consolidated Standards
I.
• ACADEMIC FOUNDATIONS
II.
• COMMUNICATIONS
III.
• PROBLEM-SOLIVING AND CRITICAL
THINKING
IV.
• INFORMATION TECHNOLOGY
V.
• SYSTEMS
VI.
• SAFETY, HEALTH AND
ENVIRONMENTAL
VII.
• LEADERSHIP AND TEAMWORK
VIII.
IX.
• ETHICS AND LEGAL
RESPONSIBILITIES
• EMPLOYABILITY AND CAREER
DEVELOPMENT
X.
• TECHNICAL STANDARDS
XI.
• PATHWAY STANDARDS
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Standards were Consolidated and
Segmented by CTE Teachers
Functions/
Foundations of
Marketing
Selling
Financial
Analysis
Channel
Management
Strategic Market
Planning
Promotion and
Social Media
Entrepreneurship,
Risk Management,
and Operations
Human
Resources,
Management,
and Careers
Product Service
Planning
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Pricing
Marketing
Information
Management
Economics
MCCTE Navigator Overview
A web-based, online system that is
comprehensive, statewide, user-friendly,
and instructor-driven, and can be used for
managing:
Standards
Gap Analysis
Segments
Academic alignment
Resources
CIP Self Review
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Activation Process
CEPD
Administrator
Activated by
OCTE – MCCTE
Administration
Operating
Building
Administrator
Activated by
CEPD
Administrator
CTE Teacher
of State
Approved
Program
Activated by
Operating
Building
Administrator OR
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Activated by
CEPD
Administrator
Let’s review how to:
Log in & update your profile
Locate standards for your program
Locate the gap analysis documents
Locate the resources to do academic
alignment to your standards
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http://navigator.mccte-fsu.org
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Teacher’s Profile
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Finding Your Standards
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Select the Consolidated List
Definition: Classification of Instructional Program (CIP) is the 6 digit
number in front of the program name
Levels of Standards
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Consolidated Standards
Select a
Knowledge
Area
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Skill Levels
Click on
a Skill
Level
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Performance Elements
Performance
Elements
(Standards)
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Program Links
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Program Links
Electronic GAP
Analysis
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Reports
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Report Types
State
• Reports that are the standards for the state
PSN
• Program Serial Number is the standards that
are the state list plus any additions made by
the teachers
Teacher
• Standards that are the ones identified by the
state and additional ones identified by the
teacher
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Segment Reports
3. Choose the
Segment (s)
4. Academic
Alignments
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Reports: Segment 4
Skill Level
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Print or Export Reports
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CTEIS Design Models
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Templates under Resources
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Reporting the “Q” Segment
 Only students who are completers in a program
may be reported in Segment Q subsections.
 Course subsections reporting Segment Q can have
no other segments in them
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Goals for Today
Teams:
• Teams working on all 12 segments
Goal:
• Each teacher to complete gap analysis
• Each team to identify resources for delivering the
standards for each of the segments
Team member roles:
• Each team has a facilitator, recorder, timekeeper,
and reporter
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Getting Started
 Facilitator will introduce themselves and their role
 Each person will introduce themselves
 Review the goal of the group
Identify everyone’s role
 Recorder
 Timekeeper
 Reporter
 Review the timeframe
 Set the structure for sharing ideas

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Identify Delivery Strategies
In the Excel document go to columns “F-H” to identify Teaching
Delivery Strategies. As a team, identify the following:
Planning Resources
• Websites, textbooks, etc.
Delivery Resources
• Ideas for presenting the standards, projects
Assessment Resources
• Rubrics, sample formative assessments, etc.
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Teaching Delivery Strategies
 Have your recorder open your Excel file
 Go to the Segment worksheet that you will be working with
Team Recorder
Completes
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Teams Identify Strategies
 Select the standard
 Select the category: Planning, Delivery Resources or
Assessment
 Type in the information for the category
 Example:
 Name of the text and chapter or section
 Name of the website
 Description of the delivery
 Name of the rubric or assessment
 Also, if someone has to get the information and load it on
LearnPort then list their name and what they need to do
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SAVE, SAVE, SAVE
Save the file on your jump drive as:
2012MKT-MME Summer Academy-Team #
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Learnport
Upload your work to LearnPort
 Located at: www.learnport.org
 See the handout titled:
 “LearnPort Resource for Teacher
Academy” for the steps to access and
save documents in LearnPort
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Denise Teague
Teagued@michigan.gov
517-335-0381