Text 8

advertisement

Chapter 8

Writing Negative Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 1

Key Writing Concepts

• • • • • • • • •

Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill © Prentice Hall, 2007 Communication Essentials, 3e

Choose the Approach

• Will the bad news come as a shock?

• What does the reader prefer?

• How important is the news?

• What is your relationship with the reader?

• Do you need the reader’s attention?

• What is your organization’s style?

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 3

The Direct Approach

Bad News Flow of the Message Reasons Positive Close

Step 1 Step 2

Substance of the Message Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall

Step 3

Chapter 8 - 4

The Indirect Approach

Flow of the Message Buffer Reasons

Step 1 Step 2

Substance of the Message Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 5

Open with a Buffer

Neutral Considerate Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 6

Present the Reasons

Maintain Focus Detailed Tactful Individualized Unapologetic Positive Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Defuse Emotions Chapter 8 - 7

State the Bad News

Deemphasize the News

Use a Conditional Statement

Emphasize Positive Aspects Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 8

Write a Positive Close

•Avoid Uncertainty •Limit Correspondence •Express Optimism •Be Sincere

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter 8 - 9

Download