Utsav 2011

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Transguard camp, Sonapur, Dubai 19th & 26th January 2012
Event Background
“Utsav 2011 ” is a song-based competition coined in lines with the most
popular Televised program ‘American Idol’ and ‘Asianet Idea Star
Singers’ for residents of labor camps across the UAE . Contest to be
spread across 10 camps over a period of 6 months. The competition
undergoes a series of stages which includes the following levels
‘Auditions’, ‘Quarter Final, ‘Grooming’ & Semi Finals’& the Mega Final.
Mechanics
•Winners to be picked jointly by the panel of judges.
• All levels will take place in respective camps there by ensuring
maximum popularity & audience strength.
• Grand Finals to be staged at a major labor camp area where
minimum 4000 to 5000 people can accommodate. Event to be graced
by popular playback singers from India.
Our Sponsors
Presenting sponsor
Title sponsor
Brought to you by
sponsor
Associate sponsors
Audition, 19th January 2012
40+ contestants gave their audition from which 10 contestants were shortlisted for the
quarter final stage
Quarter final stage, 26th January 2012
Branding at the venue
Powerex boothPromotional sales plus
brand visibility
through
Mechanics- Assorted t
shirts were given free
with the purchase of 2
value packs
ClickOn booth- Product display & sales
Magnus booth- Product display and flyer distribution
Max fairness on stage product brief and interactive games
On stage product brief and interactive games for Magnus mobile, Emirates
international exchange & Clickon
Contestants performing onstage
On stage action!!!
Cheers to
the
winners!!!
Interactive section with the crowd
The crowd
Thank You!!!
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